Content manager

Content Manager - managing specialist for the creation, distribution and curation of site content, site editor . The duties of the content manager include filling the site with text, graphic and other types of information that is useful and easy to read by the selected target group ( content ).

The content manager can use the guideline to organize and qualitatively display all graphic and textual content on a web resource.

The work of the content manager includes the management of freelancers and other contractors performing work to maintain the site’s health, expand its functionality and create materials that are superior in quality to the materials created by the content manager himself. Another possible management function of the content manager may be to establish business processes within the company related to the site: collecting news for distribution, tracking news for the catalog and collecting information about the products, as well as the offline component of working with the requests of site users (order processing, providing advice and support for shares announced on the website, etc.). Most often, these functions are performed by the layout designer and the call center operator. In practice, the content manager can enter text or graphic elements into various systems:

1) directly to the admin panel of the site;

2) in 1C or another similar system (if all materials are automatically uploaded to the site from 1C);

Also, the text can be stored in tables that are placed on the server and, according to certain rules, automatically upload a text description to the site.

Graphic content can also be stored on a dedicated server, VDS, or on a host in a specific folder structure. And transferred to the site according to certain rules.

Do not confuse the profession of a poster , a database operator and a community manager with the work of a content manager. The poster only places the information provided on the website. The database operator fills with information catalog according to the standards set by the content manager. The content manager draws up technical specifications for the listed employees, monitors the execution of work and checks its results.

The content manager also performs basic marketing work to identify the needs of the target audience. Ideally, the content strategy that he implements is part of a single marketing strategy for promoting the company and its products.

In fact, a content manager is an internet project promotion manager with the skills to create a website promotion SEO (internal and external). The content manager takes responsibility for the development of the web resource. He acts in accordance with the accepted marketing hypothesis and is able to analyze the statistics obtained during its implementation in order to adjust his actions. If the company qualitatively performs the measurement of business indicators, then the work of the content manager must be tied to them.

Advantages of the profession :

• Improvement in several subject areas of working with the website and the target audience is an ideal career start.
• Participation in the most complex and interesting marketing events, the ability to switch from routine monotonous work to creative and vice versa.
• Useful contacts and communication with industry (for the company) specialists, IT specialists, marketers, sellers and entrepreneurs.
• Getting rich experience that can be used to promote your own web projects, including monetized ones, which allows you to create sources of passive income.
• With good planning, you can combine with study and other work.
• The salary is quite high in some companies and the ability to scale it depending on the business tasks being performed.

Cons of the profession :

• Low mobility, high load on vision.
• Dependence on the quality of work of related specialists, relevance of software and applied web solutions, business skills of colleagues.
• The need to make decisions in the conditions of limited information and resources, to replace several specialists at once.
• The need to convince the employer to follow industry standards and statistics, and not their own tastes and superficial ideas.
• At first, colleagues and managers may perceive the content manager as a specialist “on computers” or as an assistant manager, offering to carry out non-core tasks.
• Systematic work at the computer, which can affect health.