"Disruptive innovation" ( Eng. Disruptive innovation ) - innovation that changes the ratio of values in the market. At the same time, old products become uncompetitive simply because the parameters on the basis of which competition previously took place lose their significance.
Content
Description
The disruptive innovation model is Clayton Christensen’s theory [1] , which he first introduced in 1997, in his book “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail”. [2] This model can be used to describe the impact of new technologies on the functioning of the company. Clayton Christensen studied the reasons why the largest companies, world leaders in their industry are rapidly losing their dominant position, losing their primacy when new technologies appear on the market. Everything changes at the moment when "disruptive technologies" find their buyer who is ready to put up with the shortcomings of a new product and who needs new properties of this product. Having received such a buyer, a new technology begins to develop, production volumes increase, and there comes a time when the new technology begins to justify its name "disruptive technology."
In cases where disruptive innovation reduces overall production (the new segment for resource utilization is much smaller than the segment that has become irrelevant), we are talking about closing technologies [3] .
Examples
Examples of “disruptive innovations” are the telephone (replaced the telegraph), steamboats (replaced the sailing vessels), semiconductors (replaced the vacuum equipment), digital cameras (replaced the film) [4] , e-mail (“undermined” traditional mail).
See also
- Strategic innovation
- Creative destruction
- Supporting innovation
- Technological structure
Notes
- ↑ Clayton Christensen - Home
- ↑ The Innovator's Dilemma
- ↑ M. Delyagin, “All Paths Lead to America” // Swan Almanac, No. 246, November 18, 2001
- ↑ Kodak and The Digital Revolution - Management of Innovation and Change - Pradeep Singh (English) , Pradeep Singh (March 5, 2015). Date of appeal September 19, 2017.