1xBet is one of the largest betting companies in Asia, Africa, Europe [2] . It was founded in 2007 and operates in more than 50 countries. Sponsor, partner of sports competitions, sports clubs, including Italian Serie A , football clubs Barcelona , Liverpool , Chelsea .
| 1xBet | |
|---|---|
| Type of | Private company |
| Base | 2007 |
| Location |  Curacao |
| Industry | Gambling business |
| Products | Sports Betting, Online Games |
| Number of employees | more than 5000 [1] |
| Site | 1xbet.com |
Content
History
1xBet began its operations in 2007, initially operating in the Eastern European market and over time expanding its activities in more than 51 countries of the world. In 2012, 1xBet for online work opened the site 1xbet.com, which was localized in 49 languages. The company is registered in Curacao [3] .
Activities
1xBet accepts bets on sports results, cultural and social events. It is possible to bet on more than 1000 events [2] , from standard rates for sporting events to special rates on the time a person lands on Mars, receiving the Oscars, or the unification of Korea. In addition, several dozens of gaming products are presented on the 1xBet website, including live casinos, online games, sweepstakes, virtual football. Betting on events is available around the clock. Clients of the company have the opportunity to replenish the game account both in the points of receiving bets 1xBet, and using more than 250 payment methods [1] . 1xBet has 24/7 customer support in thirty languages [1] . The daily audience of visitors to the 1xBet site is several hundred thousand people. As of 2019, in Russia the audience of the 1xStavka website is several million visitors per month (for example, in June 2019 - about 4.1 million visitors) [4] . 1xbet is known for its aggressive advertising policies. One of its advertising sites is websites with pirated materials [5] .
Sponsorship
The company has repeatedly sponsored international sports competitions, including Serie A [6] , La Liga , and the African Cup of Champions [7] . In 2018, the company became an official partner of the Astana Football Club [8] , the Nigeria national football team and the Nigerian Premier League football [9] . 1xBet also signed partnership agreements with Cardiff Football Club [10] and became an official betting partner of Tottenham Football Club [11] . In 2018, Italian footballer Andrea Pirlo became the official ambassador of 1xBet [12] . In 2019, the company signed a multi-year sponsorship agreement with the African Confederation of Football , according to which it became an official partner of the African Cup of Nations and a number of other international tournaments on the continent [13] [7] . Since July 2019, 1xBet BC has become a global partner of the Barcelona football club [1] , as well as an official betting partner of the Liverpool and Chelsea football clubs [14] [2] .
Rewards
In 2018, 1xBet became the winner of the SBC Award in the category “Rising Star of Innovation in Sports Betting” and was nominated in 5 more categories. In 2017, the company was presented in three award categories [15] .
Notes
- ↑ 1 2 3 4 FC Barcelona adds 1XBET as a new global partner . Official website of FC Barcelona (07/03/2019).
- ↑ 1 2 3 Chelsea teams up with 1XBET . Chelsea FC (01/15/2019).
- ↑ Haworth, Lana. The latest wave of Internet blocking in Russia - what's behind it and if it matters // Gaming Law Review. - 2018 .-- Vol. 22, no. 1. - P. 31-39. - ISSN 2572-5300 . - DOI : 10.1089 / glr.2018.22.22 .
- ↑ Top Internet projects in Russia for June 2019 on the subject of “Betting, Lotteries, Gambling” . Yandex.
- ↑ Orlando Parfitt. CineEurope 2019: the key talking points . Media Business Insight Limited (06.21.2019).
- ↑ Luke Massey. 1xBet named as international presenting partner for Serie A. SBC news (12.11.2018).
- ↑ 1 2 1xBet - Official sponsor of the Confédération africaine de footbal (CAF) tournaments . Confédération africaine de footbal (02/06/2019).
- ↑ The 1xbet betting company became the sponsor of Astana FC . Football club "Astana" (02.27.2018).
- ↑ 1XBET links up with Nigerian Football Federation . iGaming Business (05.24.2018).
- ↑ Zoltan Tundik. 1XBet becomes Global Betting Partner of Cardiff City FC . European Gaming (08.08.2018).
- ↑ Club announces partnership with 1XBET . Tottenham Hotspur (08.16.2018).
- ↑ Luke Massey. Andrea Pirlo joins 1xBet as brand ambassador . SBC news (03/01/2018).
- ↑ Luke Massey. 1xBet to sponsor AFCON as part of official CAF deal . SBC news (02/05/2019).
- ↑ Liverpool FC kicks off new partnership with 1XBET . The Liverpool Football Club (07/10/2019).
- ↑ George Miller. 1xBet win “Rising Star in Sports Betting Innovation” at the SBC Awards 2018 . European Gaming Media and Events (12/05/2018).