The Jagannath Center for Healthy Nutrition and Communication (in the Jagannath Latin) is a vegetarian chain of restaurants and shops in Russia, founded in 2000. Seven vegetarian restaurants are currently operating in Moscow, each of which also has a health food store, as well as one separate store in Krylatskoye . In St. Petersburg , there is also a small cafe at the store. In other cities of Russia ( Tomsk , Veliky Novgorod , Novosibirsk and Sochi ) there are no restaurants: there are only shops.
| Center for Healthy Nutrition and Communication "Jagannath" | |
|---|---|
 | |
| Base | year 2000 |
| Founders | Georgy Aistov |
| Location |  Moscow St. Petersburg Tomsk Novosibirsk Sochi Velikiy Novgorod |
| Key figures | Georgy Aistov Yuri Aistov |
| Industry | catering business |
| Products | vegetarian dishes |
| Site | jagannath.ru |
Content
History
The name of the restaurant comes from the deity Jagannatha [1] .
The Jagannath chain was founded in 2000 [1] , the first restaurant was opened in Moscow on the Kuznetsk Bridge [2] on August 15 [3] . It is the oldest vegetarian restaurant in Moscow [4] . Chef Yuri Aistov participated in its creation, helping to create an assortment of restaurants. He is the uncle of the co-owner of the network - George Aistov. It is known that the latter adopted Vaisnavism in the United States in 1989, and seven years later returned to Russia. Georgy Aistov is also the organizer of other projects related to Vedic culture , in particular, the Vedalife festival, which takes place in St. Petersburg and Moscow [5] .
In Moscow, the third cafe in the chain was Jagannath, located at ul. Zemlyanoy Val , 24/30 (near Kurskaya metro station). It opened on February 25, 2011 [6] , three weeks after the opening of a second restaurant near the Novoslobodskaya metro station on February 4 [7] [8] . September 24, 2013 was opened "Jagannath" on Maroseyka , which became the fourth [9] . On July 1, 2014, the fifth restaurant was opened in Moscow, located on Tverskaya Street [10] , and at the beginning of 2017, another appeared on the Prospect Mira [11] . The seventh “Jagannath” in Moscow was the store in Krylatskoye, which opened on March 6, 2017 [12] . At the end of the month, the eighth restaurant on Proletarskaya [13] was opened, which was then closed and moved closer to the Belorusskaya metro [14] [15] on May 17, 2019.
In St. Petersburg, “Jagannath” was opened on February 28, 2014, it includes a shop and a small cafe-teahouse [16] [17] .
Assortment
Moscow restaurants serve exclusively vegetarian dishes that do not contain fish or animal meat. At the same time, the assortment of dishes is quite wide [2] , includes snacks , salads , soups , desserts [4] , and among the main dishes there are also vegetarian analogues of meat dishes without its content, in particular, vegetarian dumplings and tofu nuggets [18] . There are also vegan dishes on the menu. Products for cooking are delivered from various parts of the world, in particular, spices from India and Thailand , tofu is purchased in Europe , and some products are also brought from Mexico [4] . In the restaurants of the network, the journal Vegetarian [4] [5] is distributed free of charge.
The cafe in St. Petersburg also offers a vegetarian menu, but in a reduced volume. The menu also includes breakfasts and three-course business lunches [16] .
There is a loyalty system in the Jagannath network: a 10% discount on all dishes in the restaurant is provided on the Vegetarian card, and 5% in stores. In addition, the restaurant provides a discount to all visitors in the amount of 30% an hour before closing [19] .
Reviews and criticism
It is noted that “Jagannath” became the first institution in Moscow, where vegetarianism was presented from such a position that it became interesting for visitors who were skeptical about healthy food [2] . Also, inexpensive prices for dishes with a healthy diet were noted [18] . However, there are opposing opinions, namely that the prices in "Jagannath" are three times as high [20] . Some visitors believe that the religious component is too intrusively developed in restaurants [5] .
Notes
- ↑ 1 2 About us . Center for Healthy Nutrition and Communication "Jagannath." Date accessed May 24, 2019. Archived October 19, 2018.
- ↑ 1 2 3 From yogis to hipsters: a brief history of Moscow vegetarianism . Poster (February 16, 2016). Date accessed May 24, 2019. Archived June 5, 2016.
- ↑ Jagannath Center for Healthy Nutrition and Communication . Look At Me (October 25, 2010). Date of treatment May 31, 2019. Archived June 12, 2016.
- ↑ 1 2 3 4 Vegetarian Moscow: 10 cafes, restaurants and delivery services (Moscow) . The Village (February 24, 2014). Circulation date May 24, 2019. Archived February 7, 2019.
- ↑ 1 2 3 “The Empire of Krishna”: where and how is the Hindu cult promoted in Moscow . Life.ru (August 8, 2016). Date of treatment May 24, 2019. Archived on August 9, 2016.
- ↑ Jagannath 3 has opened! Cheers cheers! . Center for Healthy Nutrition and Communication "Jagannath" (February 27, 2011). Date accessed May 31, 2019. Archived May 31, 2019.
- ↑ February 25 - the opening of "Jagannath 3" on Kursk! (eng.) . vegetarian.ru. Date accessed May 31, 2019. Archived May 31, 2019.
- ↑ On February 4, a new vegetarian cafe “Jagannath” opens (English) . vegetarian.ru. Date accessed May 31, 2019. Archived May 31, 2019.
- ↑ "Jagannath" Opens on Maroseyka . The Village (September 23, 2013). Date of treatment May 31, 2019. Archived December 16, 2017.
- ↑ Jagannath on Tverskaya is open! . Center for Healthy Nutrition and Communication "Jagannath" (July 2, 2014). Date accessed May 31, 2019. Archived May 31, 2019.
- ↑ A new “Jagannath” has opened on Prospect Mira . Center for Healthy Nutrition and Communication "Jagannath" (January 17, 2017). Date accessed May 31, 2019. Archived August 1, 2018.
- ↑ March 6: We invite you to the opening of a new Jagannath in Krylatskoye . Center for Healthy Nutrition and Communication "Jagannath" (March 2, 2017). Date accessed May 31, 2019. Archived February 28, 2018.
- ↑ March 29: We invite you to the opening of Jagannath . Center for Healthy Nutrition and Communication "Jagannath" (March 29, 2017). Date accessed May 31, 2019. Archived June 25, 2017.
- ↑ Jagannath on the Proletarian . Center for Healthy Nutrition and Communication "Jagannath." Circulation date May 31, 2019. Archived August 11, 2018.
- ↑ May 17: the festive opening of the new Dzhagannat in Belorusskaya . Center for Healthy Nutrition and Communication "Jagannath" (May 14, 2019). Date accessed May 31, 2019. Archived May 31, 2019.
- ↑ 1 2 18 vegetarian cafes in St. Petersburg . The Village (October 3, 2014). Circulation date May 31, 2019. Archived May 11, 2018.
- ↑ Opening of the shop-cafe Jagannath in St. Petersburg . Center for Healthy Nutrition and Communication "Jagannath" (February 27, 2014). Date accessed May 31, 2019. Archived May 31, 2019.
- ↑ 1 2 5 cafes with the most dietary menu . Rambler / Saturday (November 27, 2017). Date accessed May 24, 2019. Archived May 24, 2019.
- ↑ Discounts . Center for Healthy Nutrition and Communication "Jagannath." Date accessed May 24, 2019. Archived October 18, 2018.
- ↑ Speransky, Constantine. “I stopped using any means to get protein”: the story of a vegan fighter . Men's Health (August 28, 2018). Date accessed May 24, 2019. Archived May 24, 2019.
Links
- The official website of the Jagannath network