Michael “Scottie” Scott (born February 11, 1945 ) [1] an American entrepreneur , was the first CEO of Apple Computer from February 1977 to March 1981. Scott worked at National Semiconductor as production director when Mike Markkula invited him to take the position of CEO at Apple Inc. , since the co-founders of the company - Steve Jobs and Stephen Wozniak - were considered not suitable for this work.
| Michael “Scotty” Scott (Apple) | |
|---|---|
| Date of Birth | February 11, 1945 ( 74) |
| A country | |
| Occupation | , |
Content
Career
Apple
Trying to create a new standard for all companies, Scott announced that Apple would not use typewriters. In 1979 and 1980, only four people were employed by Jeff Raskin Mackintosh . This project was not considered important at Apple and was almost closed several times. When Apple reorganized in the fall of 1980, the project was closed, but Jeff persuaded Scott and Markkul to extend the project. To show that the project has value, it was additionally given three months. [2]
February 25, 1981 was called the "black environment" in the company. Scott personally laid off forty Apple workers, including half of the Apple II team, thinking he didn't need them. Later that day, he gathered all the remaining workers for a keg of beer and explained these dismissals, saying “I used to say that when it becomes boring to be a CEO at Apple, I will leave. But now I’ve changed my mind - when it’s boring, I’ll dismiss until it becomes interesting.
During this extremely unexpected incident, Scott was demoted to the rank of vice chairman of the company, an insignificant role with almost no power. The man who hired Scott was promoted to CEO.
Scott officially left Apple on July 10, 1981, writing in a statement
| I had a new knowledge, something that I had not done before. I'm not leaving to work in another company and not for personal reasons ... I do this not for the sake of those who are afraid of my point of view or style, but for the sake of loyal employees to whom I could give false hopes. Your Michael, Private Citizen [4] |
Follow-up
From 1983 to 1988, Scott led Starstruck , a private company that attempted to create a sea-based space rocket . He also began to help non-profit organizations, such as Seattle Opera and the California Institute of Technology , learn how to use personal computers for their own needs.
Gem Expert
After Apple , Scott tackled gems . Since then, he has already written a book about stones and created a collection of precious stones that was displayed at the Bowers Museum in Santa Ana, California . Scott also supported Rruff , a project that was creating spectral information about pure minerals. The Rufit Mineral (IMA 2009—077) was named after this project, as was scottyite (IMA 2012-027) for Michael Scott. [5] [6] [7]
Sources
- Linzmayer, Owen W. Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company. - 2nd. - San Francisco : No Starch Press . , January 2004. - P. 344..
Links
- ↑ Isaacson, Walter. Steve Jobs. - 2011. - “[Mike] Markkula [born February 11, 1942] and Scott ... shared the same birthday, which they celebrated together each year. At their birthday lunch in February 1977, when Scott was turning thirty-two ... ".
- ↑ Hertzfeld, Andy Macintosh stories: Good Earth . Folklore.org (October 1980).
- ↑ Hertzfeld, Andy Macintosh stories: Black Wednesday . Folklore.org (February 1981).
- ↑ Seibold, Chris July 10, 1981: Michael Scott Leaves Apple . AppleMatters.com (July 10, 2011).
- ↑ Rruff Sponsor and contributors (Michael Scott) .
- ↑ Rruffite . Mindat.org. Date of treatment March 10, 2012.
- ↑ Scottyite . Mindat.org. Date of treatment August 31, 2012.