Conad ( Italian Consorzio Nazionale Dettaglianti ) is a retail brand created on May 13, 1962 in Bologna and managing one of the largest supermarket chains in Italy [1] [2] ; is a cooperative system of entrepreneurs engaged in the wholesale and retail sales of goods. It has three levels of organization: member-entrepreneurs (owners of retail outlets), cooperatives (large trade and distribution centers) and a national consortium (a body focused on market analysis and the provision of services to member companies).
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| Type of | supermarket chain |
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Notes
- ↑ Piero Ammirato. Conad: The Retail Cooperatives // The Growth of Italian Cooperatives: Innovation, Resilience and Social Responsibility. - Routledge, 2018. - 234 s. - ISBN 9781351657600 .
- Ai Isaias Pedro, Carvalho, Luísa Cagica. User Innovation and the Phenomenon in the Digital Economy . - IGI Global, 2017. - 378 p. - ISBN 9781522528272 .