Yo Mtv raps

The American version of the program was originally led by Fab 5 Freddy . Later in the next 1989, the main hosts of the show were Doctors Dr and Demme's school friend, Ed Laver, who broadcasted together on weekdays. Soon they were joined by a member of the rap group Dr Dré, Original Concept , T Money . Fab 5 Freddy broadcasts on weekends. The pilot episode of the show was shown on MTV on August 6, 1988.

The broadcast on weekdays was called Yo! MTV Raps Today . She debuted on March 13, 1989. Ed Laver created his own dance called The Ed Lover Dance (which was usually shown on Wednesdays), which became somewhat popular in the 1990s. Ed Laver performed this dance to the song The 900 Number by DJ The 45 King .

In 1987, Ted Demme and Peter Daugherty developed a program for the then nascent television channel MTV Europe . A year later, the Run-DMC group was leading the US pilot episode . Also in the pilot took part duo DJ Jazzy Jeff & The Fresh Prince. The Eric B. & Rakim video for the title track from the Follow The Leader album was the first video that was shown on Yo! MTV Raps . The pilot was one of the highest rated programs ever broadcast on MTV. Only Video Music Awards and Live Aid received higher ratings.

The video for the song "Chain Gang" dancehall singer Shinehead was the first video that was shown in the episode of the regular season. At the same time, the video for the song “High Rollers” by rapper Ice-T was the first video that was played during the show on weekdays. Classic logo Yo! MTV Raps was created by an early graffiti artist, Dr. Revolt. The theme from the animated screensaver of the show was written by composer Nigel Cox-Hagen ( born Nigel Cox-Hagen ), and the animation itself was created by Bo Tardy ( born Beau Tardy ).

Yo MTV Raps and Hip Hop Distribution

The appearance of Yo! MTV Raps in the late 1980s played a decisive role in spreading hip-hop around the world. ^[1] Thanks to TV channels MTV Europe , MTV Asia and MTV Latino, African Americans and Latin Americans were instantly accessible to millions of people around the world. This helped create a global appreciation and interest in the hip-hop scene, which were celebrated on the 20th anniversary of the Yo! MTV Raps . ^[2]

Rivalry

Transmission Video Music Box was the first contender. In January 1989, the former rival, BET , created the competition when Rap City premiered (it was a two-hour program, now it's an hour-long show as of July 2009). The show was the longest-running hip-hop program because of its 19-year duration (ending in 2009). While the show is Yo! MTV Raps , which is currently discontinued, mainly focused on the rap scene of the Eastern Seaboard, Rap City also included videos of beginning underground rappers from various US regions.

Down With MTV

One of the most popular artists presented on Yo! MTV Raps , was a group of Naughty by Nature. When MTV launched its Down With MTV ad campaign in 1992, the Naughty by Nature “OPP” hit was taken as the basis.

Censorship and declining popularity

The ratings fell after the 1991 video showing of the song “By the Time I Get to Arizona” (from English - “By the time I get to Arizona”) by the Public Enemy group. Videos found too cruel. Yo MTV Raps was also close to closing, having been denied a video showing the song “How I Could Just Kill a Man” (from English - “How could I just kill a man”) by Cypress Hill . Only after the intervention of the vice president of music development and artists on MTV, Sheri Howell, MTV changed its mind.

Around 1992–93, MTV broadcast Yo! MTV Raps only once a week, for two hours, on Fridays after midnight.

Arrive Yo! MTV Raps to Russia

Leading Yo! MTV Raps (Doctor Dré, Ed Lover, T-Money) visited Russia as part of the White Nights of St. Petersburg festival at the Oktyabrsky Concert Hall in June 1993. ^[3] Among the famous rap artists from the United States at the festival also came the stars of the TV show, Vanilla Ice and Salt-N-Pepa . Gabriel Tolliver ( eng. Gabriel Tolliver ), one of the producers of the transfer Yo! MTV Raps . ORT journalists interviewed Vanilla Ice and showed excerpts from his performance at the festival. ^[four]

End Yo!

Final Series Yo! MTV Raps was broadcast on August 17, 1995. Numerous big names in the world of hip-hop ended the series freestyle session. The Salt-N-Pepa band appeared in the first (technically in the first episode with Fab 5 Freddy) and the last episode of Yo! MTV Raps .

From 1996 to 1999, MTV modified the show and called it simply Yo! . The modified version was much more truncated. Shaw Yo! had a weekly list of special guests as presenters. For example, Angie Martinez and Fatman Scoop performed the function of lead. By 1998, have the show Yo! there was not a single guest presenter, and it became a time program that was broadcast late at night on Friday at 1:00 am or at 1:30 am EST .

In 2000, the Direct Effect program, known since 2006 as Sucker Free, became the sales market for hip-hop video clips on MTV. It comes out three times a week at around 7:00 pm EST . This is one of the few markets for music videos for MTV, except for hours of music videos rotated late in the evening / early morning, as MTV continues to focus on non-music video programs, especially reality shows .

Reviving Varieties

Yo MTV Raps made a sort of return after an 8-year hiatus during Jackassworld.com: 24 Hour Takeover in February 2008. The show was led by Steve-O (along with Sam Maccarone), who was promoting his new rap album, making freestyle and showing his new music video. The old set was carefully recreated, and in this episode, Johnny Knoxville showed that Mike Judge created a completely new episode of Beavis and Butthead with Beavis and Butthead, mocking rap music from Steve-O.

20th anniversary

In April 2008, the show Yo! MTV Raps celebrated its 20th anniversary ^[5] , returning to MTV. The MTV Sucker Free show has been transformed into Yo! MTV Raps and featured classic hip-hop music videos, as well as current hip-hop videos. Fab 5 Freddy, Doctor Dré and Ed Lover contributed to the show. In late April 2008, MTV broadcast the show Yo! with countdown, which were shown the best moments of the show during its broadcast on MTV.

30th anniversary

On June 1, 2018, the Yo! Family reunion took place at the Barclays Center (Brooklyn, New York) . MTV Raps at a concert called "Yo! MTV Raps: 30th Anniversary Experience. The event was the first event in the campaign, which, as reported in the MTV press release, will “reopen” Yo! MTV Raps both on their television channels and in social networks. MTV broadcast the concert on its website. Apart from the fact that the concert was attended by the invariable presenters of the beloved TV show - Fab 5 Freddy, Ed Lover, Doctor Dré and T-Money - many hip-hop artists came to the event, appearing on the show between 1988 and 1995: Big Daddy Kane The Beatles and The Juice Crew, Eric B. and Rakim, The Doug E. Fresh; , Black Sheep, Das EFX, Special Ed, Yo-Yo, Kid Capri and the first performance after the collapse in 1994 of the group Young Black Teenagers, known for the hit “Tap The Bottle”. DJ Skribble, DJ Red Alert and DJ Chuck Chillout were invited to the concert as DJs. Charles Stettler, the former manager of The Fat Boys , Ed Lavere and Dr. Dre helped to bring this concert to life. ^[6]

Mention in songs

• MC Hammer mentions Ted Demme , Doctor Dré , Ed Lover and Fab Five Freddy in his cover version of "Have You Seen Her": "Ted, Dré, or Ed Lover ... Fab Five Freddy, Have you seen her? Tell me have you seen her? " (From English - " Ted, Dre or Ed Laver ... Fab Five Freddy, won't you help a young brother? Have you seen her? Tell me, have you seen her? ").
• The 1990 song LL Cool J “Murdergram” had the text “You’re only known cause of Yo MTV raps” (from English - “You are known only because of Yo! MTV Raps”).
• EPMD's hip-hop song “Give the People” of 1990 referred to Yo! MTV Raps with lyrics, “To get airplay and a spot on TV, like Ed Lover and Doctor from Yo! MTV Raps " (from English - " To get a broadcast and a place on television, like Ed Laver and Dr. Dre from Yo! MTV Raps "). It meant that if you want to become a successful rapper, you need to come to Yo! MTV Raps .
• In the popular 1992 song of Ice Cube, “It Was a Good Day” was the lyrics “Went to Short Dogs House!” MTV Raps " (from English - " We went to the Short Dog house, and they watched Yo! MTV Raps ").
• On the song “The Breakdown” from the OST album by People Under The Stairs, Double K reads the rap “Three times was dope and MTV was YO!” (From English - “Three times was cool, and MTV was YO!”).
• The song “Seasons” of the 2003 underground hip-hop group Cunninlynguists compared the history of hip-hop with the change of seasons: “No more gold, no more Yo! MTV Raps, now we got R & B cats stealin 'classic rap tracks " (from English - " There is no more gold, there is no Yo! MTV Raps, now we have R & B cats who steal classic rap tracks ").
• In the song “B-Boy” by Crown City Rockers on their album Earthtones, Raashan Ahmad begins the song with “Beat Street, Wild Style, Yo! MTV Raps .
• In the song "Good Times" Juelz Santana on his album What The Game's Been Missing , says: "Memba them good ol 'Yo! MTV Raps, man I hope they bring Yo! MTV back " (from English - " I remember their old good transfer Yo! MTV Raps, I hope they bring back Yo! MTV ").
• The 2010 song “Seduction” by Eminem has the lyrics “Edward, come on son” (from English - “ But if you think you'll have me, bro, you're on one thing, I'll throw my head back, like Ed Laver says, "Stop it, son" ”).

Other mentions

• In the ABC comedy drama Doogie Howser, MD around the same time, Dougie was often seen wearing a white T-shirt Yo! MTV Raps , among other colors.
• In the comedy series' Full House , when Michelle visits her conscience for the last time, bad Michelle asks the real Michelle to sneak off and watch Yo! MTV Raps .
• In the sitcom of The Fresh Prince of Bel-Air , when the family gets annoyed because of Ashley’s loud drum, Will says, “She won’t be at Yo! MTV Raps , if all of you will not work with me! This is stated in the episode "Bang the drum ashley". "
• In the movie Waiting ... manager Dan ( David Koechner ) tells the guys on the bus (Max Kas and Andy Milonakis) if he catches them weak, he will fire them faster than they can say: Yo! MTV Raps .
• In the episode of the second season of the episode of the TV series Smart Guy called “Bad Boy” Floyd says: “I watched Yo! MTV Raps .
• The Magic: The Gathering Podcast titled “ Yo! MTG Taps ”is a reference to the mechanics of“ tapping ”used in the game.
• There was a set of collectible cards Yo! MTV Raps , which featured various host shows and many artists whose videos were featured on the show.
• The TruTV Presents: World's Dumbest ... episode, released in 2013, announced a show called Yo! TruTV Raps! with reference to the show.

• Rap city
• Who's the man

• Yo MTV Raps (Eng.) On the Internet Movie Database
• How Yo! MTV Raps Changed Hip-Hop