Philip Ilyin-Adaev (b. July 26, 1973) - Russian entrepreneur, founder and chairman of the board of directors of the financial marketplace Banki.ru , founder of the Bank of the Year [1] award.
Philip Ilyin-Adaev | |
---|---|
Date of Birth | July 26, 1973 (45 years) |
Place of Birth | Moscow |
Citizenship | Russia |
Occupation | IT entrepreneur |
Spouse | Elena Ischeeva |
Children | Daniel, Agatha |
Site | banki.ru |
Content
Early years
Born in Moscow on July 26, 1973.
In 1995, he graduated from the Faculty of Journalism of Moscow State University , in 1999 - the Higher School of Economics with a degree in Finance and Credit.
After graduating from the journalism department of Moscow State University, he worked as a journalist in the IMA-Press news agency, and then in the press services of financial companies: from 1996 to 2002, he served as director of public relations for Unicon (BDO Unicon Ruf) In 2003, he was appointed PR director of Mezhprombank.
March 1, 2005 Philip together with his brother Kirill Ilin-Adayev launched the project “Banki.ru” .
Banks.ru
The idea to create a platform with information on deposits came to Philip in 2004, when an attempt to place spare funds on a deposit turned into a painful search for a suitable offer. As it turned out, there was no common database and, in order to find a profitable option, it was necessary to go to the websites of all banks separately. Having discussed this fact, the brothers Ilyins-Adayev decided to create a single resource for customers, where they could get reliable information about relevant financial products.
It was supposed to be limited to a modest website, filled with news from the banking sector and a single base on deposits. A year later, the site’s audience exceeded one hundred thousand visitors [2] , it went into profit and the company began to grow. The past 14 years have shown that the resource has become very popular [3] for both users and advertisers [4] .
The business card "Banki.ru" is the "People's Rating" section, where users leave feedback on the work of banks and which has become an integral part of the banking industry today. About how and why the People’s Rating was coined, Phillip told in an interview to the newspaper Komersant:
The client can write a complaint on the bank's website, it goes into its depths and dissolves there. They can just forget about it. On an independent resource, everyone sees the complaint. The bank is interested to respond faster and solve the problem.
Bank managers admit [5] that they are trying to read reviews every day, and managers' bonuses depend on the ratio of positive and negative reviews. Shortly after the head of Sberbank, German Gref, first entered the People's Rating, the Customer Care Service was created in Sberbank [6] . But the main advantage of this section is the clients themselves, for whom the story of their problem at Banks.ru is the fastest and most effective way to solve it [7] .
In 2010, the project reached a new level, thanks to a deal with an investment company Finam , after which new services, functions and opportunities for further development appeared. And in 2013, a package of shares of Finam (about 30% of the shares) bought a fund managed by Russia Partners - Russia Partners Technology Fund. The amount of the transaction, according to Forbes [8] , was about $ 6 million.
In the fall of 2016, Philip Ilyin-Adayev entered [9] in the top 10 leading top managers in the field of media business, presented by the association of managers [10] and the newspaper Komersant.
In 2018, almost 2 million applications for banking, insurance and investment products were sent through the Banking.ru financial marketplace, and the revenue exceeded 1 billion rubles [11] .
Personal Life
Even at the institute he met his future wife, Elena Ishcheeva, and since 1996 she has been officially married to her.
The children are the son of Daniel, born in 1999, and the daughter of Agatha, born in 2008.
He likes to travel with his family by car (more than forty countries have already been covered [12] , including the exotic Faroe Islands and the distant Iceland and Northern Ireland). He is fond of sailing and classic cars.
Notes
- ↑ Tinkoff won the four awards “Bank of the Year” . News (February 12, 2019). The appeal date is March 11, 2019.
- ↑ LiveInternet: Rating sites . www.liveinternet.ru. The appeal date is March 14, 2019.
- ↑ Global Internet analytics - Yandex.Radar . radar.yandex.ru. The appeal date is March 14, 2019.
- ↑ Who do banks pay on the Internet? - PromoPult.TV Unsolved . promopult.tv. The appeal date is March 11, 2019.
- ↑ Hunting a banker . www.kommersant.ru (March 1, 2012). The appeal date is March 14, 2019.
- ↑ Andrey Zagoruiko. Phillip Ilyin-Adaev, “Banki.ru”: If you don’t take a fifth point from a chair, you won’t succeed - Stories on vc.ru . vc.ru (May 14, 2014). The appeal date is March 11, 2019.
- ↑ Alfa-Bank dismissed the employee after the publication of the client's photo . RBC. The appeal date is March 14, 2019.
- ↑ Finam sold his share in the portal banki.ru for $ 6 million (English) (Neopr.) ? . Forbes.ru (August 2, 2013). The appeal date is March 11, 2019.
- ↑ Senior executives. Top 250 . www.kommersant.ru (October 3, 2016). The appeal date is March 11, 2019.
- ↑ Amr.ru - Russian Managers Association . amr.ru. The appeal date is March 14, 2019.
- ↑ Contribution of each. What makes a financial supermarket "Banki.ru" | Finance and Investments (Eng.) (Neopr.) ? . Forbes.ru (April 1, 2019). The appeal date is April 1, 2019.
- ↑ Philip Ilyin-Adaev: 40 countries behind the wheel of a BMW . finparty.ru. The appeal date is March 11, 2019.
Links
- Philip Ilyin-Adayev answers Oleg Tinkov's questions . - Business secrets. Release 27
- Philip Ilyin-Adaev on the development of the Internet and the future of the banking sector . - RIF + CIB 2011
- Philip Ilyin-Adaev rewards the best banks according to the People's rating . - Ceremony "Bank of the Year 2008"
- Philip Ilyin-Adaev presents the prize to the winners of the National Rating - “Awarding Ceremony Bank of the Year 2018”, February 8, 2019
- Philip Ilyin-Adaev - a selection of news on the site " Roem.ru "
- Philip Ilyin-Adaev - a selection of news on the website " Echo of Moscow "
- “ Project Manager Banki.ru Philipp Ilyin-Adaev ” - Audiobook: Maxim Spiridonov