LADA TV

In 1991, CJSC TC LADA TV was registered. The network partner in the 90s was St. Petersburg Channel Five . A television company with the release of its own programs aired in the evening. Where also in the 90s there were programs of the local television studio Art Club Divo, on the technical equipment of which for the first time the newcomer LADA TV and IKS TV produced their own programs. In the 2000s, the TNT channel was a network partner; the programs of the local television studios Avtodrom and TV-Expert were aired.

The television company had its own relay and relay line which allowed broadcasting from the studio of the television company, which were located in the building of the main post office of Togliatti , ul. Mira, 67-A.

The founders of the television company were OJSC Svyazinform, represented by the Togliatti branch of the GES, the company selling vazov spare parts of Format, and the municipality , represented by the Electron Municipal Unitary Enterprise and the Togliatti Property Fund. The television company enjoyed the support of Mayor Sergei Zhilkin who made attempts to create urban television ^[1] .

Art Club Divo

In 1991-1997 the television studio of the special auto center VAZ “Art Club Divo” Alexander Pigarev in the 90s was the main partner of LADA TV providing the first time video equipment to the beginning television company. Which went on air under its own logo with the author's programs: “Fiesta” (author Oleg Sumachev), “At the Crossroads” (author Vladimir Zakharov), “Risovka” (author Konstantin Martynovsky), “School Tatyana” (author Tatyana Vershinin), the morning channel “Rise” and the program “Who are you what” (ed. Natalya Kazanjan), music “Navigation Module”, “Night Channel” and others ^[2] .

In 1997, after the change of director of Autocentre-Togliatti-VAZ JSC Yuri Tselikov, the television company stopped issuing its own programs, the team dispersed, among them journalist Natalya Kazanjan, designer Oleg Sumachev, cameraman Valery Buturlakin switched to VAZ TV , journalist Irina Evdokimova and cameraman Andrei Kosov remained on LADA TV, subsequently going to the television studio of Togliatti State University ^[3] .

Editor-in-chief Sergey Loginov was the author and presenter of the analytical program “ Dumskiy Vestnik ”, “Criminal News”.

In 1998, the television company was not part of the Togliatti Television Association (ATT), which was created on the initiative of VAZ TV , for a short time .

In 2000, at the entrance of the Togliatti criminal war , the director and editor-in-chief of the LADA TV company Sergey Ivanov and Sergey Loginov were killed. ^{[4] The} new director-editor-in-chief Evgeni Rabinovich rebranded the television company, changed the logo and network partner to TNT . The creative team of the Divo Art Club and the IKS television company went to the television company , the production of their own programs was increased. ^[five]

On February 2, 2001, the first issue of the information program “Vremya Tolyatti” was broadcast, which was awarded the “Debut of the Year 2002” prize at the city journalism contest. Leading news services were Lolita Polyakova, Inga Veretennikova, Mziya Nagervadze, Sergey Semenov. ^[6]

The television company produced its own city television programs the morning channel “Good Morning” (hosted by Tatyana Antoshchuk, Inga Veretennikova, Evgeny Lesnoy). ^[7]

As well as other programs, including: The program dedicated to the world of computer technology "Labyrinth" (hosted by Eugene Music), the program "Maybe", the program "House of a journalist" (authored by Irina Evdokimova and Andrei Kosov), the evening channel "It's not too late" , the program for education for students, parents and teachers “Open lesson”, a review of sporting events “Extra time” (moderator Dmitry Evstegneev), the program “City duty officer” (moderator Evgeny Lesnoy), the program “The right to choose”, a review and analysis of urban last week's events in the analytical program “Week”, the program “Dialogue” (author and presenter Alexander Shmygov), the program “Open Alternative”, the author’s program of Sergey Krasovsky “Outsider B” and “Art House”. The program “Between Us, Girls” (hosted by Elena Shpagina), an educational program about the history of the city “Half a Century” (hosted by Sergey Shmyrov). ^[eight]

The TV Expert TV studio (Media-7) on LADA TV hosted the Bona Vita health program with Marina Shikina and the Professional weekly live program with Olga Byvsheva. Television studio "Autodrom" led the program "Highway Patrol". Also on LADA TV was the author’s sports program “Fan Club” by Valery Malkov. ^[9]

On December 29, 2007, the acting mayor of Tolyatti , V.V. Ivanov, liquidated the municipal institution “G. O. Tolyatti Property Fund”, which was a co-founder of LADA TV, and ceased supporting the company from the city budget. ^[ten]

In 2008, during the period of the international economic crisis, the television company stopped issuing its own programs. In 2011, as a result of credit obligations, the TV channel repeater 10 became the property of Novikombank . At the frequency of the 10th meter channel, the STS federal channel began broadcasting. ^[eleven]

The programs of the TV-Expert (Media-7) and Avtodrom studios were included in VAZ TV . The last director of the television company, Evgeni Rabinovich, headed the cable television LIK.