Daler -ownown

In 1783, the brothers Thomas and Richard Rooney founded T. & R. Rowney. At a store located on Holborn Hill Street in London , the brothers were selling perfumes and wig powder. Soon they switched to the production of stationery, and then artistic materials. Then the brothers stopped working together: Richard concentrated on the production of accessories for wigs, and Thomas - on products for creativity.

In 1806, Thomas Roney's son, Richard Roney, began to study business and, after graduation, together with his brother-in-law, Richard Foster, opened the company Rowney & Forster. The company supplied paints to the famous English artists John Constable and William Turner ^[1] .

Richard Foster retired in 1832, and in 1837 the company gained fame under the name George Rowney & Company when Thomas Roney's son, George Roney, took over the firm. One of the company's most popular products at that time was the Birchmore Board canvas, widely used by artists from the 1900s. In 1924, the company received the status of a closed joint stock company and became known as George Rowney & Co Ltd. In 1983, the company teamed up with the Daler Board Company to form the company that exists today - Daler-Rowney Ltd. The CEO of the company is currently Patrick Girod ^[2] .

George Rowney & Company often changed locations during the 19th and 20th centuries. In 1963, Rowney released acrylic paints for artists under the Cryla brand. The Cryla series was widely used by artists in the United Kingdom throughout the 1960s and 70s. Representatives of the pop art trend, artists Peter Blake and Bridget Riley , used Rowney's Cryla acrylic paints. In 1969, the company moved from central London to its current address in Bracknell, opening its headquarters there. For generations, the Rooney family owned this business. Tom Rooney was the last managing director of the company from the Rooney family. Not having an heir to transfer the business, Tom Rooney began to search for a buyer for the company. In 1969, most of the holding was sold to Morgan Crucible, and in 1983, on the day of the bicentennial of the Rowney brand, the company was sold to Daler Board ^[3] .

Daler Board was founded in 1946 by the Daler family. Returning from a German concentration camp, Terry Daler started making custom-made signboards with his brother Ken and brother-in-law Arthur. During the war, all street signs in the towns of the south coast of England were removed in order to disguise themselves from German air raids. As a result, immediately after the war, it was signs that turned out to be the most profitable business in England. Ken Daler (according to another version - Arthur) developed a new type of canvas for oil painting, taking as a basis cardboard, whose hermetic, rough surface made it possible to remove a thicker layer of oil paint from the brush. Primed cardboard with mesh texture eventually became a commercial product of the Daler Board and in the post-war era replaced expensive canvas for painting.

Between 1945 and 1960, the Daler brand significantly expanded its product range for artists to include notebooks (including the Daler series of red and yellow notebooks that are still part of the range), primed canvas on stretchers, primed cardboards, bags and briefcases for artists. In 1975, Daler presented the first synthetic brush of the Dalon series to the art market. This brush made a real competition to the traditional brushes from the column.

In 1983, the Daler Board acquired George Rowney and became Daler-Rowney Limited.

In 1988, Daler-Rowney opened a representative office in Cranbury (New Jersey, USA). In 1991, the company bought the Belgian wholesale company Art & Craft, which became the exclusive European distributor of Daler. In 1944, Daler-Rowney acquired the famous American brand of art brushes, Robert Simmons. In 2006, Daler-Rowney bought the American brand Cachet, a hardcover book manufacturer.

In February 2016, Daler-Rowney was acquired by the Italian corporation FILA Group.

The company is headquartered in Bracknell, Berkshire, in the southeast of England. The company moved from central London to its current address in Bracknell in 1969. Daler-Rowney has representative offices in the USA (Cranbury, New Jersey) and in Europe (France and Belgium). Today the company has 3 production sites: paints are manufactured at the headquarters in Bracknell. brushes are produced in La Romana (Dominican Republic), and all paper products (artistic surfaces) are in Wareham, UK.

1. FILA Group
2. Company official website

1. ↑ National Portrait Gallery | Research | Artists' Suppliers | Artists Listing (Neopr.) . webarchive.nationalarchives.gov.uk. Date of treatment November 22, 2018.
2. ↑ National Portrait Gallery | Research | Artists' Suppliers | R (unspecified) . webarchive.nationalarchives.gov.uk. Date of treatment November 22, 2018.
3. ↑ About Daler-Rowney - Inspiring creativity since 1783 | Daler Rowney www.daler-rowney.com. Date of treatment November 22, 2018.