Tim Ambler is a British organizational theorist, author and academic in the field of marketing effectiveness. Ambler showed in the list of marketing 100 of the most influential figures in the industry. He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world.
| Tim Ambler | |
|---|---|
| Date of Birth | May 30, 1937 (82 years) |
| Occupation | |
Content
Life and career
Ambler was educated at Oxford University (Master of Mathematics) and the School of Management MIT Sloan (SM in marketing). As a marketing director for international distillers and vintners (IDV), he was associated with the development of Bailey Irish cream, Le Piat d'Or, Vodka Smirnoff and Croft Sherry. Most recently, he held overall international marketing responsibility for IDV and worked in the US, Canada, Africa and emerging markets.
His previous work was related to international marketing, he paid special attention to China. Since 2001, Ambler has studied EU and UK government regulations. The publications include 6 annual audits published by the British Chambers of Commerce (with Francis Chittenden).
He was a senior fellow and then an honorary senior fellow in marketing at the London School of Business and studied and wrote articles and books on marketing effectiveness.
He is now a senior fellow at the Adam Smith Institute.
Key ideas
His books include Marketing and Bottom Line (Prentice Hall, 2nd Edition 2003), Doing Business in China (with Morgen Witzel and Chao Xi, Routledge, 3rd edition 2009) and The Lucky Marketeer (Quiller Press, 2014).
Adam Smith Institute has published a series of Ambler reports on deregulation [1] [2] [3] [4] [5]
The Institute for Marketing Research of America has published the results of Ambler's extensive research on the use of marketing indicators in the UK and Spain. [6] Subsequently, they published a study of dashboards and marketing. [7]
Ambler was the editor and author of a special issue on marketing magazine marketing analysis. [eight]
Notes
- Roadmap to reform: deregulation, (2005), Adam Smith Institute
- Регулятор Regulatory reform, Adam Smith Institute
- ↑ Financial crisis: Is regulation a cure or a cause? (2008) Adam Smith Institute
- ↑ Financial regulation, (2009) Adam Smith Institute
- ↑ Regular myopia, (2009) Adam Smith Institute
- ↑ Marketing indicators: a review of performance measures in use in the UK and Spain, Tim Ambler and Debra Riley, 2000 Institute of Marketing Sciences
- ↑ Dashboards and marketing: why, what, how and what research is needed? Cohen Pauvels, Tim Ambler, Bruce Clark, Pat Lauinte, David Reibstein, Bernd Skiera, Berend Wirenga and Torsten Wiesel, Institute of Marketing and Marketing 2008
- ↑ Special Issue on Marketing Metrics, Journal of Marketing, Vol. 15, No. 8, November 1999