Radio Romantika is a Russian music radio station for women. Included in the radio holding GMP Radio. The format is Western and Russian music in the styles of pop and pop rock, music with Latin American rhythms, modern romantic hits and lyric ballads of the last 25 years, Russian hits of the last 10 years.
| Radio Romantika | |
|---|---|
| LLC "Romance" | |
 | |
| City | Moscow |
| A country | Russia |
| Tagline | “Listen. Feel it. Dream " |
| Format | A music radio station for women. |
| Frequency | 98.8 FM in Moscow, as well as other cities in the regional network of GMP Radio |
| Broadcast time | Around the clock |
| Broadcast area | Russia |
| Broadcast Start Date | January 25, 2011 |
| Replaced | Radio Alla |
| Certificate about media registration | EL No. FS 77 - 67852 of 11/28/2016 |
| Owner | GPM Radio |
| Executives | GPM Radio General Director - Yuri Kostin; General producer of the group of radio stations GPM Radio - Denis Serikov |
| Site | radioromantika.ru |
Content
About the Radio
It began broadcasting on January 25, 2011 on the Moscow frequency 98.8 FM instead of Radio Alla, as well as in other cities of the regional network GPM Radio [1] . The radio station regularly holds charity marathons, the purpose of which is to draw attention to the topic of adaptation in society of children with special needs, helping children with serious illnesses, orphans.
- The charity marathon “May there be life!”, Held on December 18, 2013, became the first project of Radio Romantika. Together with the Konstantin Khabensky Foundation, the radio station organized a fundraiser to help children with severe brain diseases [2] .
- On June 1, 2015, Radio Romantika and the Vanechka foster family support program organized the charity radio marathon “We Are Together”. The marathon was held to help children without a family. The stars of cinema and show business came to the studio [3] .
- On June 1, 2016, together with the “I Am” developmental charity foundation, the radio station held the “Childhood Day” marathon. The creators of the fund - actors Ksenia Alferova and Yegor Beroev - remembered their childhood with star guests, reflected on how friendship begins, and that every child needs the opportunity to realize their talents [4] .
- On June 1, 2017, Radio Romantika and the Bureau of Good Deeds charitable foundation held the “Give Good!” Radio marathon. The goal of the marathon is to convey to the wide audience the idea that to do a good deed and help those who need it, everyone can do it [5] .
- On June 1, 2018, the radio marathon “Dreams Come True!”, Organized jointly with the Gift to the Angel charity fund, was held at the Romantika radio studio. Famous Russian artists and musicians came to support the initiative of the radio station and the charity fund and talk about those who need help, as well as about fulfilling their childhood dreams, at Radio Romantika Studio [6] .
Audience
The core of the station’s audience is listeners aged 25–35, while the ratio of female and male audiences is 60% and 40%, respectively [7] . The audience structure according to the Radio Index - Moscow study for January-March 2018 (indicators calculated from the Daily Reach radio station): women 12-19 years old - 10.6% (27 including), women 20-39 years old - 27 % (68 including), women of 40-59 years - 20.4% (52 including); social status: managers - 24.2% (62 including), specialists - 22.9% (58 including), students - 14.4% (37 including); financial status: highly wealthy - 23.5% (60 including), secured - 37.2% (94 including) [8] .
Rewards
The activities of the radio station have been awarded prizes more than once.
- In 2014, Radio Romantika won the National Radio Mania Award in the Radio Game nomination. “Golden Microphone” received the game for lovers “Perfect couple” [9] .
- Charity marathons of Radio Romantika have been recognized several times as the best social projects. In the framework of the national program “The Best Social Projects of Russia” in 2014, the marathon “Let there be life!”, Organized together with the Konstantin Khabensky Foundation, was awarded a diploma in the category “Socially Responsible Media” [10] . In 2017, the “Children's Day” radio marathon, organized by Radio Romantika together with the “I Am!” Development charity foundation for children with developmental disabilities, also won in the Socially Responsible Media category [11] .
- In 2015, Radio Romantika became the winner of the annual Focus Awards Entertainment. The figurine Focus received a radio station in the nomination "Radio" [12] .
- In 2017, Radio Romantika became the laureate of the All-Russian Prize “In the Union of Words and Goodness”, which is awarded to the media covering the work of non-profit organizations, philanthropists and the volunteer movement in Russia. The radio station received an award for the “Children's Day” marathon in the “Radio Station” nomination [13] .
- In 2018, Radio Romantika also reached the final of the competition “In the union of words and good”. In the nomination “Radio Station”, the on-air project “Week of Goodness” [14] claimed to win.
Broadcasting Cities
Russia
Moscow and Moscow Region, Chelyabinsk Region, Krasnodar Territory, Udmurt Republic, Republic of Dagestan.
Kyrgyzstan
Bishkek.
Notes
- ↑ Anna Afanasyeva. Moscow Romantika . Kommersant (November 12, 2015). Date of treatment August 9, 2018.
- ↑ Ksenia Alferova suffered from short dresses . "Interlocutor" (December 26, 2013). Date of treatment August 9, 2018.
- ↑ And the stars had a childhood . The Version (June 8, 2015). Date of treatment August 9, 2018.
- ↑ Actors and musicians recalled their childhood on Radio Romantika . "New News" (June 6, 2016). Date of treatment August 9, 2018.
- ↑ The “Give Good!” Radio marathon Was broadcast on the Romantika radio . Izvestia (June 2, 2017). Date of treatment August 9, 2018.
- ↑ Fulfill your childhood dream . “Evening Moscow” (June 5, 2018). Date of treatment August 9, 2018.
- ↑ Pavel Belavin. Radio "Alla" sang romance . "Kommersant" (January 26, 2011). Date of treatment August 9, 2018.
- ↑ 2018. RADIO INDEX. The audience of radio stations . mediascope.net (2018). Date of treatment August 9, 2018.
- ↑ The names of the winners of the Radio Mania 2014 Prize were announced in Moscow . RIA Novosti (June 26, 2014). Date of treatment August 9, 2018.
- ↑ Radio Romantika - finalist of the prize “In the union of word and good” . mediagiude.ru (April 14, 2017). Date of treatment August 9, 2018.
- ↑ NTV, Match TV and Friday! Channel Programs named the best social projects in Russia . “Around TV” (May 3, 2017). Date of treatment August 9, 2018.
- ↑ Radio Romantika is a winner of the annual Focus Awards Entertainment Awards . mediaguide.ru (April 6, 2015). Date of treatment August 9, 2018.
- ↑ Radio Romantika is a laureate of the All-Russian Prize “In the Union of Word and Good” . mediaguide.ru (April 19, 2017). Date of treatment August 9, 2018.
- ↑ The winners of the contest “In the union of words and good” 2018 determined . tefi.ru (March 30, 2018). Date of treatment August 9, 2018.