“ I won’t give you back ” is the song of the Russian group Serebro , released on January 20, 2014 as the fifth single in support of the album “ Power of Three ”. The song is one of the main hits of the group, comparable in popularity with the track " Mama Lyuba ". The single topped the Russian radio chart , lasting there 51 weeks [1] . The composition is one of the main hits in the territory of the CIS countries in 2014.
| I won’t give you back | ||||
|---|---|---|---|---|
 | ||||
| Single Serebro from the album Strength of Three | ||||
| Released | January 20, 2014 | |||
| Format | digital distribution | |||
| Recorded by | 2013 | |||
| Genre | pop | |||
| Duration | 4:11 | |||
| Producers | Maxim Fadeev | |||
| Composer | Maxim Fadeev | |||
| Songwriters | Maxim Fadeev, Olga Seryabkina | |||
| Label | Monolith Records | |||
| Serebro Singles Timeline | ||||
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Content
Record and Release
The first rumors that Serebro are preparing to release a single in a new composition became known at the end of 2013. On January 9, pre-order was opened in iTunes and an excerpt of the song [2] [3] was released . According to Olga Seryabkina, who wrote the bulk of the song, the song is a hymn to the female friendship that lives in Serebro. Also, Maxim Fadeev took part in the writing of the text, he also wrote music and produced the track. On January 20, the song became available on all digital platforms.
Music video
The premiere of the video clip took place on March 13, 2014 [4] . The director was Igor Shmelev, who had previously shot the clip “ Little of You ” for the group [4] . March 31 came backstage from the shootings [5] . On April 5, the premiere of the EMO version was also held - the first installation after the first day of shooting [6] . The clip was warmly received by fans. According to the plot, the clip tells about female friendship, throughout the clip girls stick together and depict various emotions. The first public performance took place on February 13 at the “ Big Love Show ”, in the same place Elena Temnikova said that in December she was ending her contract and she was leaving the group, which also aroused public interest [7] . At the moment, the clip has more than 45 million views [8] .
Criticism
Rewards
In 2014, the song won the “ MusicBox Real Award ” in the “Best Song” nomination. She also became a laureate of the " Song of the Year " festival. In 2015, the single was awarded the “Sexiest Video” Award of the RU.TV Award and the nominations “Best Song” and “Best Video” of the Muz-TV Award .
Commercial Success
Record Members
- Elena Temnikova
- Olga Seryabkina
- Daria Shashina
Notes
- ↑ Serebro - I won’t give you back (listen to music, watch a video clip) . tophit.ru. Date of treatment March 12, 2018.
- ↑ SEREBRO. Pre-order the new single SEREBRO . VK.com . The official SEREBRO community in VK (01/09/14).
- ↑ SEREBRO. The premiere of the passage I will not give you up . VK.com . The official SEREBRO community in VK (01/09/14).
- ↑ 1 2 SEREBRO released a video that may be the last . europaplustv.com. Date of treatment March 12, 2018.
- ↑ MAXIM FADEEV. SEREBRO - I WILL NOT GIVE YOU / HOT BACKSTAGE! (March 31, 2014). Date of treatment March 12, 2018.
- ↑ MAXIM FADEEV. SEREBRO - I WILL NOT GIVE YOU / EMO VERSION (April 5, 2014). Date of treatment March 12, 2018.
- ↑ Lena Temnikova leaves the Silver group (Russian) , EG.RU. Date of treatment March 12, 2018.
- ↑ MAXIM FADEEV. SEREBRO - I WILL NOT GIVE YOU unopened (March 13, 2014). Date of treatment March 12, 2018.