Andreyev, Andrey (entrepreneur)

Born on February 3, 1974 in Moscow, in the family of a prominent scientist - physicist Wagner Oganjanyants. According to his own statement, from an early age he showed interest in information technology , which was described in an interview with The Times in 2017. So, according to Andreev, already at the age of 10 he alone created radio-electronic equipment that allowed him to communicate with a friend from a neighboring region without using a telephone ^[2] .

At the age of 18, Andreev left Russia , having decided to get higher education in Valencia , but he didn’t finish the local university in Valencia - according to Andreev, he dropped out ^[3] . Since mid-2005, Andrey Andreev settled in London ^[4] .

In a few interviews, the businessman mentions cooking as one of his main hobbies . So, in the Michelin-starred restaurant in London ( Covent Garden ) L'Atelier de Joël Robuchon (chef Joël Robuchon ) there is a soup called “Andrei Style” ^[5] , the recipe of which Andreev developed himself. Also at the Novikov Restaurant & Bar in the London Mayfair district, owned by restaurateur Arkady Novikov , there is a Bloody Andrey cocktail named after Andreev ^[3] .

Andreev carefully conceals his personal life. At the same time, in an interview with the Russian edition of Elle Russia magazine, he admits ^[6] that he is "busy", only specifying that he met the girl through mutual friends, and not on Badoo .

SpyLOG

In 1999, Andreev created the SpyLOG service, which helped webmasters track the traffic to their sites . Despite the fact that by the time SpyLOG was released, Rambler and Mail.Ru already existed, the service quickly gained popularity . In an interview with Tatler for 2018, Andreev reported on his project that, thanks to SpyLOG counters, on the pages of websites you can see: where users come from, what pages they go to, how much time they spend outside this site, what competitors' sites they go to, what they’re looking for in search engines, what time they go to bed, what time they wake up ^[3] .

Begun

In 2002, Andreev founded the Begun contextual advertising service, which was often called the predecessor of Google AdWords . The main share of the company was acquired by the Russian investment firm FINAM in 2004. According to media reports ^[7] in 2008, Google planned to buy Begun for $ 140 million.

Mamba

Mamba is a social network for dating . It was founded in 2004 and for some time was the most popular in its segment among Russian users - about 8 million people registered on Mamba. A small share of Mamba was purchased in 2006 by FINAM and Mail.Ru. According to a study by App Annie, according to the results of 2017, it is included in the Top 10 applications in which Russians spent the most money ^[8] , Badoo is also included in this list.

Badoo

In 2006, Andreev launched the Badoo online dating service , which was significantly different from a similar traditional service. Andreev planned to provide users with an online platform not only for romantic acquaintances, but also for simple friendly communication, and completely free of charge. Badoo was originally designed only for Spain , but gained distribution throughout Europe , captured Latin America and, finally, reached Russia . In 2010, the first Badoo app for smartphones appeared . To date ^{[ when? ]} Badoo is considered one of the largest dating applications in the world - its audience is 372 million people, turnover - up to 150 million dollars a year, the service operates in 190 countries ^{[9] [10]} .

In 2011, Wired magazine described Badoo as a “mass phenomenon” in Brazil , Mexico , France , Spain, and Italy .

The concept of swipe on dating sites was first developed at Badoo. So swipe to the right (moving your finger across the screen to the right) means expressing sympathy from one user to another. Accordingly, swipe to the left - refusal to continue communication with the selected user in the future ^[11] .

In 2017, Andreev shared his “supertask” with a ShortList correspondent - an entrepreneur wants to make people happy, which is why he is creating online dating services that could not only help users find love , but also just have a good time.

In 2017, Badoo, along with Facebook and Skyscanner , was included in the ranking of the 20 best UK companies according to Glassdoor , as one of the most comfortable places to work: bonuses, a reward system and bright parties about which legends go ^[12] .

In 2017, Badoo conducted a complete redesign - from the brand to the interface . The main tasks were to update the application without loss of functions, use an up-to-date design, simplify the interface and make it more understandable, and also form a single language and style so that the company is equally perceived in any country in the world ^[13] .

Badoo has several offices - in London , Moscow , Austin (Texas) ^{[14] [15] [10]} .

Bumble

In 2014, co-authored with Tinder's former vice president of marketing, Whitney Wolfe , Andreev launched Bumble , another feminist dating app targeting women and targeting the US market. Woolf, in conversation with The Guardian, named ^[16] Andreev her main ideological inspirer, business mentor and project architect.

In January 2018, CNBC announced ^[17] that negotiations were underway for a sale for $ 1.5 billion. According to the publication, the company entered into a cooperation agreement with the American financial holding JP Morgan Chase ( JP Morgan Chase ) for further collaboration.

• 200 RICHEST BUSINESSMEN OF RUSSIA. ANDREY ANDREEV. Forbes (Russia)
• Andrey Andreev (Oganjanyants Andrey Vagnerovich). Curriculum Vitae
• “Billion for acquaintance” / Alexander Levinsky / Forbes (Russia)
• Bumble