Mumble rap

The name of this subgenre was coined by rapper Wiz Khalifa . He used the term “mumble rap” in an interview on the morning radio show Ebro in the Morning on Hot 97 ' radio , expressing his attitude to modern hip-hop artists like Lil Yachty and Lil Uzi Vert . Another rapper, Pete Rock , continued to popularize the term by publicly criticizing rapper Lil Yachty for his inability to read freestyle and disrespect for the basics of hip-hop . After that, critics and listeners realized that mumble rap is an expression of conflict between different generations of rappers ^{[3] [4]} .

Music

While traditional hip-hop has always been based on catchy, topical texts filled with allusions to pop culture , mumble-rap performers pay much less attention to the meaning of texts, focusing their attention on sound ^[5] .

Such artists as Future and Desiigner have an unusual manner of performance: they pronounce some words together and do not pronounce individual syllables, as a result of which the listener may not understand the lyrics ^[2] . Fans of Future, praising the artist’s music, admitted that they often do not understand the meaning of his compositions ^[6] . Most Desiigner listeners had difficulty reading the Panda text, except for the line “I got broads in Atlanta”. As a result, the musician published a video on the Genius website with a transcript of the lyrics. At the same time, “Panda”, as a single, reached the first place on the Billboard chart ^[7] . The verses and choruses of the rapper Young Thug in the band “ Lifestyle ” by Rich Gang sound very inaudible, giving personality to its performance ^[8] .

Music producers such as Southside, TM88 (" XO Tour Llif3 "), Pi'erre Bourne (" Magnolia ") become important figures in mumble rap ^{[9] [ significance of fact? ]} .

Lyrics

Typical themes for mumble rap lyrics are drugs, jewelry, designer clothes, and sexual intercourse. In addition, mumble rappers often use edlibs (from the English ad-lib ): shouts like “hey”, “e”, “y”. They are usually used as placeholders between measures or at the end of sentences ^[9] . Because of its frivolity, mumble rap was often criticized ^[1] .

The song “ Gucci Gang ” by rapper Lil Pump is for the most part a constant repetition of the words “Gucci Gang” ^[10] . The humorous song “ Broccoli ” of rappers Lil Yachty and DRAM has a common optimistic message, it is rhythmic and unobtrusive, but the text component at the same time looks simplified and ill-conceived ^[2] .

Mumble rock is one of the derivative genres of punk rock and hip hop , formed in the late 2010s in Russia and Ukraine .

The first official mention of the genre dates back to April 2019. Then the first critical video review was posted on the site of Muz-TV ^[11] . The pioneers of mumble-rock in the media are considered to be the following groups: “The vulgar Molly ”, “ Friendzone ”, “ MUKKA ” ^[12] , “ Tomorrow I will give up ”, “ Kies-Kies ” and “Favlav” ^[13] .

Among the distinctive characteristics of the genre, one can single out a tendency to incorrect and poorly legible pronunciation of words (mumble) using background music typical of punk rock and electronics , demonstrating a noticeable influence on the part of the Mindless Self Indulgence band. Also, mumble rockers, as a rule, shoot low-budget clips for their songs ^[13] , and in the texts the themes of problems and vulgar behavior of 20-year-old youth prevail.