Filmindia is one of the first English-language magazines about Indian cinema, published by in 1935-1961 [1] . The magazine laid the foundations of film critics in India, and also contained a large number of comments on policies [2] . Filmindia published information about film production, gossip, reviews, interviews, short stories and essays. Its most prominent sections were a gossip about the industry and an ingenious “editorial mail” in which Patel personally answered readers ’questions [3] .
| filmindia | |
|---|---|
 Nargis and Raj Kapoor on the cover in November 1948 | |
| Specialization | cinema india |
| Periodicity | monthly |
| Tongue | English |
| Chief Editor | |
| A country |  India |
| Publisher | |
| Founding date | 1935 |
| Latest issue | 1960 |
| Volume | 60–90 pp. |
| Circulation | 32,000 |
| Access | open |
History
Founder and chief editor of the magazine Baburao Patel began his career in the publication Cinema Samachar . He also tried himself as a director and screenwriter, having shot five films from 1929 to 1935, which however led him to the brink of bankruptcy. Therefore, together with the publishers D.K. Parker and B.P. Samantha, he launched a movie magazine, hoping to make money on advertising. The first issue of Filmindia was released in April 1935 and was a huge success, which prompted Patel to make the magazine monthly [3] . Over time, the edition changed according to the interests of Patel. He published the magazine almost single-handedly [4] , he wrote most of the published material, not sparing anyone in the industry and using any information available to him about the stars [5] . Later he was joined by his second wife, , whom he met in 1942 [3] .
By 1937, Filmindia was reportedly sold in thousands of copies per month in India and abroad [3] and until the end of the 1940s it had a lot of power to make or destroy a career, to ensure film success or failure when it was not risked. purchase a single distributor [4] [6] [7] . Another reason for the popularity of the publication was its "educational value." In commemorative articles on Filmindia , fans thanked Baburao Patel and his magazine for their help in teaching English [3] .
(1916–1993) and his assistant Raghubir Mulgaonkar (1922–1976), who painted Hollywood posters of the 1930–1940s, worked on the covers of the magazine since 1938. In 1944, Pandit organized its own design studio, named Studio SM Pandit [8] [9] .
Filmindia remained the most popular film magazine in India until the launch of in 1952 [10] [11] [12] . By that time, the publication founded as a gossip magazine was slowly becoming more and more political. As a result, in July 1960, Patel announced that since his magazine no longer deals exclusively with films, it must be renamed: andtwo months later, he began to issue the political monthly Mother India [5] .
Notes
- ↑ Asha Kasbekar. Pop Culture India !: Media, Arts, and Lifestyle . - ABC-CLIO, 2006. - P. 118. - ISBN 978-1-85109-636-7 .
- ↑ James Donald, Michael Renov. The SAGE Handbook of Film Studies . - SAGE Publications, 2008. - P. 476. - ISBN 978-1-4462-0682-9 .
- ↑ 1 2 3 4 5 Debashree Mukherjeey. No Limits: Media Studies from India. - 2014. - P. 165−198. - ISBN 978-0198083986 .
- ↑ 1 2 Siddharth Kak. “I was the only paper that counted” (Eng.) // Cinema Vision India. - 1980. - Vol. 1, no. 2 - P. 66−69.
- ↑ 1 2 Ramya Sarma. The Patels of Filmindia: A delicious potboiler (Eng.) . The Hindu (29 August 2015). The date of appeal is November 25, 2017.
- ↑ Rani Burra. Fifty years of Indian talkies, 1931-1981: a commemorative volume . - Indian Academy of Motion Picture Arts & Sciences, 1981. - 166 p.
- ↑ Bhawana Somaaya. Fragmented Frames: Reflections of a Critic . - Pustak Mahal, 2008. - P. 20. - ISBN 978-81-223-1016-0 .
- ↑ Raminder Kaur, Ajay J Sinha. Bollyworld: Popular Indian Cinema Through A Transnational Lens . - SAGE Publications, 2005. - p. 80−82. - ISBN 978-0-7619-3320-5 .
- ↑ Kajri Jain. Gods in the Bazaar: The Economies of Indian Calendar Art . - Duke University Press, 2007. - P. 153. - ISBN 0-8223-3926-9 .
- ↑ BK Karanjia. Blundering in Wonderland . - Vikas Publishing House, 1990. P. 50–52. - ISBN 978-0-7069-4961-2 .
- ↑ Manju Jain. Narratives of Indian Cinema . - Primus Books, 2009. - P. 30. - ISBN 978-81-908918-4-4 .
- ↑ Bhaichand Patel. Spineless Meets Ugly Duckling (English) . Outlook (July 27, 2015). The date of appeal is November 25, 2017.