Chaleo Juvidya ( Thai เฉลียว อยู่ วิทยา ; August 17, 1923 - March 17, 2012) is a Thai entrepreneur and investor . He is known as the creator of the Kratting Daeng drink ( Thai กระทิง แดง ) and the Red Bull brand of energy drinks created on its basis. At the time of his death in 2012, he was third among the richest people in Thailand, having a fortune estimated at $ 5 billion [5] [4] .
| Caleo Juvidia | |
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| thai เฉลียว อยู่ วิทยา | |
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| Date of Birth | |
| Place of Birth | |
| Date of death | |
| Place of death | |
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| condition | ~ $ 5 billion (at the time of death) [4] |
| Inventions | Red bull |
Biography
Information about the early life of Caleo Juvidya is contradictory. According to the most common version, he was born in the central part of Siam between 1922 and 1932 [6] in a poor Thai-Chinese family. His parents raised ducks and traded fruit in Phichita . My father came from China, emigrated from Hainan [7] .
Having not received school education, Caleo Juvidya began to work with his parents, then moved to Bangkok . He began to sell antibiotics, and in the early 1960s founded his own pharmaceutical company TC Pharmaceuticals [8] [9] . Some time later, after, in his own words, “divine inspiration,” Yuvidya developed the Kratting Daeng energy drink, which entered the market in 1976. Two large red bulls attacking each other were depicted on the product logo. It was not livestock that was portrayed, but wild gaur , known in Southeast Asia under the Thai name as crating ( Thai. กระทิง ).
Austrian entrepreneur Dietrich Mateschitz , who worked for the German company Blendax , found out about the drink in the early 1980s. He discovered that Krating Daeng allows you to get rid of jetlag , and in 1984 entered into a partnership agreement with Juvidia to start sales in Europe. In 1987, an export version under the Red Bull brand entered the market. Yuvidya in partnership provided an original recipe for a drink, and Mateschitz adapted it to the tastes of Europeans and was engaged in marketing [10] . Each invested $ 500,000 in the case, receiving 49% of the franchise , the remaining 2 percent was transferred to Chalerm Juvidye, the son of Chaleo Juvidya. In addition to this brand, Caleo Juvidya remained the owner of TC Pharmaceuticals, which produced other energy drinks, and was also co-owner of the private Piyavat hospital.
The Juvilla family also holds exclusive rights to import Ferrari cars to Thailand.
On March 17, 2012, Caleo Juvidya died in Bangkok from natural causes [11] [12] .
Notes
- ↑ 1 2 3 4 German National Library , Berlin State Library , Bavarian State Library , etc. Record # 1026630843 // General regulatory control (GND) - 2012—2016.
- ↑ 1 2 Find a Grave - 1995. - ed. size: 165000000
- ↑ Thai billionaire who created Red Bull dies
- ↑ 1 2 Chaleo Yoovidhya dies . Forbes lists . Forbes (March 2012). - "Net Worth $ 5 B As of March 2012 # 205 Forbes Billionaires, # 3 in Thailand." Date of treatment March 17, 2012. Archived March 17, 2012.
- ↑ Chaleo Yuwitthaya dies at 90 . Bangkok Post. Date of treatment March 17, 2012.
- ↑ The New York Times names three birthdays of Caleo Yuvidji, appearing in various sources: “The Thai newspaper The Nation indicates that the entrepreneur passed away at 90 years old, several other Thai media outlets write about the age of 88 years. Forbes indicates the age of 80 years. " The BBC writes that Caleo Juvidya was born in a poor family of Chinese immigrants in the northern province of Phichit in 1932, citing local media reports. The Australian and Time indicate the age of 89 years. The Telegraph and The Independent are named as the year of birth of 1923.
- ↑ TC Pharma | About (inaccessible link) . Date of treatment November 21, 2017. Archived June 16, 2017.
- ↑ Chaleo Yoovidhya , The Daily Telegraph (March 19, 2012).
- ↑ Martin Childs . Chaleo Yoovidhya: Recluse who created the Red Bull energy drink , The Independent (March 21, 2012).
- ↑ Roll, Martin. Asian Brand Strategy: How Asia Builds Strong Brands . - Springer. - P. 199. - ISBN 9780230513068 .
- ↑ Thai Billionaire Who Created Red Bull Dies , NPR (March 17, 2012). Date of treatment March 17, 2012.
- ↑ DOKSONE, THANYARAT . Thai billionaire who created Red Bull dies (en-CA), The Toronto Star (March 17, 2012). Date of treatment November 21, 2017.