Kuzina is a confectionery network operating in Russia and the USA . It was created in 2010 after changing the format of the network of the same-name dining rooms. The founders are Eric Shogren and Evgenia Golovkova. The head office is located in Novosibirsk .
| Kuzina | |
|---|---|
| Base | 2010 |
| Founders | Eric Shogren, Evgenia Golovkova |
| Location |  Russia : Novosibirsk |
| Industry | Catering |
| Products | pastries, sandwiches, coffee, etc. |
| Turnover | 450 million ₽ (2016) |
| Website | kuzina.ru |
Content
History
The network was created by Russian-American entrepreneur Eric Shogren, founder of New York Pizza , together with Evgenia Golovkova. Initially, cousins in the free-flow format appeared under the Cousin brand, the first institution was opened in 2003 in Novosibirsk, then 4 more canteens appeared in the city [approx. 1] . But in 2008, during the economic crisis, the network stopped working [1] .
In 2010, the first Kuzina was opened in Novosibirsk in a new confectionery format. The design has changed: black began to prevail in the decoration, and the name began to be written in Latin letters [2] [3] .
In 2013, the company begins to work in Barnaul . Here one point opens on Lenin Avenue [4] .
In 2015, the first point appeared in Moscow , a new candy store opened near the metro station Airport [5] [6] .
In 2016, Eric Schogren buys Baker's Wife, located in the United States near Minneapolis . In 2017, the first American Kuzina appeared in the premises of the former Baker's Wife. Her discovery cost 5.5 million rubles. The new confectionery has become the 28th point of the network [7] [8] [9] .
Products
The chain specializes in the sale of coffee , sandwiches and desserts . The company has its own production of confectionery products near the center of Novosibirsk, as well as in the USA.
Geography
As of May 2019, the network has 49 confectioneries in Russia and the United States.
Russia
- Novosibirsk (39)
- Moscow (8)
- Barnaul (1)
USA
- Minnesota (1 point near Minneapolis) [10]
Financial Performance
In 2016, the network’s turnover amounted to 450 million rubles, profit - 112 million rubles [11] .
Notes
- Comments
- ↑ In many sources, the opening dates back to 2004, in the article of the newspaper “Vedomosti” “Restaurant market in Novosibirsk: Euro-tables in Siberia”, there is another date for the opening of the dining room chain - 2003.
- Sources
- ↑ Restaurant market in Novosibirsk: Euro-tables in Siberia. Sheets.
- ↑ The first confectionery “Cousin” opened in the center in a new format. NGS.News.
- ↑ The businessman who created one of the first fast-food chains in Siberia is required to be declared bankrupt. TASS.
- ↑ A chain of confectionery Kuzina came to Barnaul. NHS.
- ↑ Novosibirsk chain “Cousin” opened the first confectionery in Moscow. NGS.Business.
- ↑ Novosibirsk network "Cousin" entered the Moscow market. Business quarter.
- ↑ New bakery lands in St. Paul's Merriam Park. St. Paul Pioneer Press.
- ↑ Buns rushed to the West: the Novosibirsk network of pastry shops opened in the United States. NGS.News.
- ↑ Novosibirsk network of confectioneries came to the United States. Business quarter.
- ↑ Kuzina launches two more new points in Novosibirsk and plans to conquer the South. Business quarter.
- ↑ “Cousin” with character: how to make money on Russian pastries in the USA. RBC.