The cost of one installation of the application ( English CPI - cost per install ) is an advertising metric used in mobile Internet marketing, which shows the cost of installing the application. It represents the ratio of the budget of the advertising campaign to the total number of successful application installations on mobile devices. In fact, it is a sales model in which the advertiser pays only for the fact of installing a mobile application that was made by an interested user.
Content
Scope
The CPI application promotion model is attractive in that, unlike the CPC and CPM models, the advertiser pays only for real conversions and the campaign’s budget is spent more efficiently. The disadvantage is the higher cost of CPI application promotion and the likelihood of receiving artificial interest from users and installation. To check the quality of installations, trackers and analytics systems for mobile applications are used.
The CPI model is most often used in affiliate programs: the client pays the ad network for the total number of application installations, the ad network partners place ads and receive rewards from the ad network for each installation (installing the application on a mobile device).
Calculation Formula
The price for one installation of a mobile application is calculated using the following formula:
Calculation Example
For example, an advertiser spent $ 10,000 on online advertising, receiving 25,000 installations of the advertised mobile application. CPI will be calculated as follows:
- application installation price = $ 10,000 ÷ 25,000 installations = $ 0.4
See also
- Cost per action
- Pay per click
- Internet advertising
- Pay per install
Links
- qmobi.agency/en/cpi Calculation of CPI - online CPI calculator.