Yandex.DZen (Yandex Zen) is a recommendation feed of content and a platform for bloggers. It works in mobile applications on Android [3] and iOS [4] , from the Yandex main page and is embedded in Yandex Browser . Yandex.Dzen forms a tape of publications, automatically adjusting to the interests of the user [5] . The selection of publications is carried out on the basis of the analysis of the history of visited pages , user-specified preferences, location , time of day and other factors [6] .
Yandex.Den | |
---|---|
URL | zen.yandex.ru |
Commercial | Yes |
Site type | Recommender system |
check in | not |
Languages) | more than 50 languages [1] |
Server location | Russia |
Owner | Yandex |
Beginning of work | June 2015 [2] |
Current status | is active |
In March 2019, the site was visited by 43 million people, the daily audience of more than 10 million people [7] .
Content
Technology
Yandex.Dzen is an example of the implementation of the technology of specialized artificial intelligence [8] .
To analyze the interests and preferences of the user, Yandex uses knowledge of the websites visited, as well as the range of interests specified by the user [9] .
The system analyzes the user's favorite resources and other behaviors in order to create a unique model of his preferences. With the increase in the amount of data about the user, the system offers him more and more relevant and relevant publications [10] , including from unfamiliar sources [11] . Yandex.Dzen adapts to the changing interests of the user [12] . For example, if a user starts reading about architecture, there will be more materials on this topic in his feed. And vice versa, if a user puts links to articles on a specific topic and blocks sources, then there will be less such materials in his feed. [13]
The technology underlying Yandex.Dzen was adapted by Yandex and CERN for use at the Large Hadron Collider . With it, a deep analysis of the results of physical experiments at the LHC [14] is carried out.
Content creation platform
In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Yandex.Dzen [15] . The platform also allows popular authors to make money on their materials by connecting ads [15] .
For November 2018, the company paid the authors 45 million rubles [16] .
Prior to launching the platform, the Yandex.Dzen user tapes consisted only of publications selected from publicly available sources [17] .
According to the service management, the goal is to create a social media platform, where content creators communicate with readers, as well as to grow authors inside “Zen”, for whom it will become a key platform [18] .
You can create and edit content using a desktop editor, as well as through a mobile application [19] .
Nirvana
In 2018, Zen launched a program to support authors and media creating high-quality content. Program members receive priority in shows in Zen tapes. In addition, each of them has a personal manager who informs the author about violations, gives advice on channel management [20] .
To get into the program, the authors must meet a number of conditions:
- At least 500 subscribers
- At least 10,000 unique visitors to the site
- At least three items in the past month
- Compliance with the rules of Zen [21]
Karma
In the spring of 2018, Zen introduced the concept of Karma channel. This is a system that helps the author understand how successful he is on the platform. Karma consists of five “rays” and takes into account originality, quality of content, audience involvement, development of the channel and its influence [22] .
History
In 1997, Yandex began research in the field of natural language processing , machine learning and recommendation systems [23] . In 2009, the Matriksnet machine learning method was created, which became one of the key components of the system on which Yandex.Dzen works [6] .
The first service of Yandex, in which technologies of recommendations appeared - Yandex.Music , was launched in September 2014. Then these technologies were also introduced in Yandex.Market and Yandex.Radio [24] .
In June 2015, Yandex.Dzen became available in beta mode [24] . At first, only publications in the media were shown in the Yandex.Dzen tape, and the service itself was open to only 5% of mobile Yandex users. Browser on Android , having an account in Yandex. Prior to this, “Yandex.Den” was available in experimental mode on the page zen.yandex.ru.
In the following months, other types of content were added to Yandex.DZen: photo galleries, articles, blogs , forums , videos from YouTube , etc. [25] .
As of April 2017, Yandex.Dzen is available in more than 50 languages and in more than 100 countries, including the USA , India and Brazil [1] .
In 2017, Yandex.Dzen launched a special format on its platform - a narrative adapted for viewing on mobile devices. This is a set of slides with texts, photos, videos and gifs. Since autumn 2017, narratives have been testing media, and since January 2018, the format has become available to the authors of the Zen platform [26] .
After adding public user profiles in March 2019, the service acquired the features of a social network [27] .
In April 2019, Yandex.Dzen was added to Coc Coc browsers in Vietnam and Opera in Turkey [28] .
Manual
The head of Yandex.Den is Viktor Lamburt [25] , the media director is Daniel Trabun [29] . The general director is Dmitry Ivanov [30] .
Finance
In the summer of 2018, Yandex.Dzen announced an extrapolation proceeds (run rate) for 12 months in advance - 4 billion rubles [31] .
The service is monetized due to ad units embedded in news feeds (in Russia, Yandex.Direct ads) [25] , and native advertising [32] .
In the experimental mode, an advertising office was launched in which you can run targeted advertising on an advertising publication [33] .
Censorship of Yandex.Dzen
In Yandex.Dzene, there are restrictions on the display of materials that violate Russian law and the rules of service. For example, it may be limited to showing articles in which there are detailed descriptions of tragic incidents, shocking or frank content, insults, etc. [34] .
Thus, in 2018, Yandex.Dzen reduced the output of all MBH-media channel materials (an opposition project, named after Mikhail Khodorkovsky ) immediately after blocking the site’s mirror. Yandex.Den rebuked articles about torture in colonies and killing of animals in excessive “detail” (the argument that these materials have social significance was not accepted) [35] .
Competitors
After the release of Yandex.Dzena, several large companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar Likemore project, which offers users the content of VKontakte communities [36] . In 2019, Mail.Ru Group launched another similar service, “Pulse” [37] . In August 2016, Google launched a similar service in test mode, recommending news articles [38] . Apple and Facebook also launched news services with similar functionality [39] .
Scandals
In the spring of 2015, the founder of Surfingbird and Relap.io recommender services, Sergey Shalaev, accused Yandex of enticing key employees to work on a competing project, allegedly veiling his interest in the deal negotiations [40] .
Literature
- Dietmar Jannach et al. Recommender Systems: An Introduction. Cambridge University Press , 2011
- Vatulin A. M., Kotovich M. A. The ranking algorithm of MATRIXNET // Youth Scientific and Technical Journal. MGTU them. N. E. Bauman, № 7, 2015
Links
Notes
- ↑ 1 2 Indian company Micromax will add Yandex.Dzen recommendations to their smartphones - Oftop on vc.ru
- ↑ Recommendations will appear in Google Chrome
- ↑ https://play.google.com/store/apps/details?id=com.yandex.zen&hl=en
- ↑ https://itunes.apple.com/ru/app/id1343242452
- Яндекс Yandex launched a Zen news aggregator
- ↑ 1 2 The future of browsers and artificial intelligence. Zen in Yandex. Browser - PCNEWS.RU
- ↑ Monthly audience of Yandex. Dzen is 43 million people | SEO market news: April 12, 2019 . www.seonews.ru. The appeal date is June 9, 2019.
- ↑ Artificial intelligence in Yandex. Browser "will help carry out the search - GosIndeks
- ↑ The future of browsers and artificial intelligence. Zen in Yandex. Browser / Yandex company blog / Habr
- ↑ How to enable Yandex Zen on a computer in a browser
- ↑ Yandex is testing a Zen ribbon in the beta version of its browser for iPad | Appcompass
- ↑ Artificial intelligence in Russia. Achievements and main directions of development | iot.ru Internet of Things News
- Яндекс Yandex has injected artificial intelligence into its browser. News - Russia. Metro
- ER ER bo osts osts Yandex Yandex Yandex Yandex Yandex Yandex Yandex ER ER
- ↑ 1 2 “Yandex” launched a platform for content creation by independent authors - Hi-Tech - Kommersant
- ↑ Albert Khabibrakhimov. The audience of the Zen advisory service reached 35 million users per month according to Yandex.Radar - Media at vc.ru . vc.ru (December 7, 2018). The appeal date is June 9, 2019.
- ↑ "Yandex.Den" turned into a platform for creating content with the possibility of monetization - Playbill Daily
- “We are building a“ TV of the future ””: how will Yandex turn Zen into a business of several billion dollars (Russian) (Neopro) ? . The Bell (July 5, 2018). The appeal date is June 9, 2019.
- ↑ Stories in Yandex.Dzene can now be created directly from your smartphone . Cossa.ru is an information portal about marketing and communications in the digital environment .. Released on June 9, 2019.
- ↑ What is the Yandex Zen Nirvana program? (rus.) (Neopr.) ? . Nastavnik online (October 19, 2018). The appeal date is June 9, 2019.
- ↑ Content requirements - Yandex.DZen. Help . yandex.ru. The appeal date is June 9, 2019.
- ↑ New karma: answering questions . Yandex Zen | Platform for authors, publishers and brands. The appeal date is June 9, 2019.
- ↑ Yandex woos smartphone makers with AI, browser and launcher partnership programs - TechCrunch
- ↑ 1 2 Konstantin Panfilov . Yandex launched a test version of a recommendation service for media readers Vc.ru , 06/09/2015
- 2 1 2 3 https://meduza.io/news/2016/06/08/yandeks-zapustil-servis-personalnyh-rekomendatsiy-statey-dzen
- Яндекс Yandex.DZen has become a platform for publishing content . AdIndex.ru. The appeal date is June 9, 2019.
- ↑ In Yandex.Dzen, public user profiles appeared . Rusbase. The appeal date is June 9, 2019.
- Яндекс “Yandex.Den” began working in Vietnam and Turkey . Rusbase. The appeal date is June 9, 2019.
- Яндекс “Yandex.Den” became a platform for publishing content “Adindex.ru”, 05/30/2017
- “We are building a“ TV of the future ””: how will Yandex turn Zen into a business of several billion dollars (Russian) (Neopro) ? . The Bell (July 5, 2018). The appeal date is June 9, 2019.
- “We are building a“ TV of the future ””: how will Yandex turn Zen into a business of several billion dollars (Russian) (Neopro) ? . The Bell (July 5, 2018). The appeal date is June 9, 2019.
- “We are building a“ TV of the future ””: how will Yandex turn Zen into a business of several billion dollars (Russian) (Neopro) ? . The Bell (July 5, 2018). The appeal date is June 9, 2019.
- Яндекс Yandex.DZen launched a new advertising product to promote publications . Rusbase. The appeal date is June 9, 2019.
- ↑ Content requirements - Yandex.DZen. Help . yandex.ru. The appeal date is June 9, 2019.
- ↑ Results-2018. Major trends and events in Russian media
- ↑ WhatsApp Video Calls, Megamind Closing and Nintendo Film Business - The Village
- ↑ Mail.Ru launched the Pulse content recommendation system . corp.mail.ru. The appeal date is June 9, 2019.
- ↑ Google tests tabs on recommendations in Chrome for Android
- ↑ Apple launches Apple News
- ↑ Konstantin Panfilov . [Sergey Shalaev, Surfingbird: Business ethics on Yandex] VC.ru, 04/28/2015