William Salice ( Italian: William Salice ; July 18, 1933 , Casei-Jerola - December 29, 2016 , Pavia ) [3] - Italian inventor.
| William Salice | |
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| ital. William salice | |
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| Occupation | inventor |
Biography
In 1960-2007, he worked for Ferrero [4] [5] .
As one of the closest employees of Michele Ferrero , he participated in the creation of popular products of the concern, for example, Nutella [5] , Ferrero Rocher , Pocket Coffee [6] . He offered to produce chocolate eggs with a toy hidden inside - "so that children can celebrate Easter all year." The new delicacy went on sale in 1974 and became popular - for 40 years, Ferrero sold more than a billion Kinder Surprise eggs [4] [6] . When he was called the creator, he replied:
The inventor is Ferrero, I am a material performer.
Original text (Italian)L'inventore è Ferrero, io sono l'esecutore materiale.- S. Morosi, 2016 ; Le monde.fr
Once Michele Ferrero told employees:
Do you know why children like Easter eggs so much? Because they have surprises inside ... Then you know what we have to do? Let's give them Easter every day.
Original text (Italian)Sapete perché ai bambini piacciono tanto le uova di Pasqua? Perché hanno le sorprese dentro ... Allora, sapete che cosa dobbiamo fare? Diamogli la Pasqua tutti i giorni.-Padovani G. Nutella. - Rizzoli, 2004. (cited from: [7] )
He explained the success of the kinder surprise by the element of the game included in everyday life, as well as the need of parents to help the child in creating a surprise and get a smile for the excitement of discovery [7] .
Upon retiring in 2007, he received a € 400,000 bonus from Ferrero, on which he founded the Young Talent Support Fund [8] - “ Color Your Life ” [6] [7] .
He died in a hospital in the city of Pavia, where he received treatment after a stroke [6] . The funeral took place on December 31, 2016 in Casei Jerola [7] .
Notes
- ↑ 1 2 3 http://www.ilsole24ore.com/art/notizie/2016-12-30/e-morto-william-salice-esecutore-materiale-dell-ovetto-kinder-104157.shtml?uuid=ADzYw2MC&refresh_ce= one
- ↑ 1 2 https://www.lemonde.fr/disparitions/article/2016/12/30/william-salice-l-inventeur-de-l-uf-kinder-est-mort_5055681_3382.html
- ↑ È morto William Salice, “esecutore materiale” dell'Ovetto Kinder (Italian) . Il Sole 24 Ore (30 dicembre 2016). Date of treatment December 30, 2016.
- ↑ 1 2 Newspaper.Ru .
- ↑ 1 2 “Vater des Überraschungseis” gestorben (German) . stern.de GmbH (30. Dezember 2016). Date of treatment December 30, 2016.
- ↑ 1 2 3 4 Le Monde.fr .
- ↑ 1 2 3 4 S. Morosi, 2016 .
- ↑ Erfinder des Überraschungseis gestorben (German) . Schaumburger Nachrichten (30. Dezember 2016). Date of treatment 2016-12-230.
Links
- In Italy, the inventor of Kinder Surprise, William Salice away . REGNUM (December 30, 2016). Date of treatment December 30, 2016.
- The creator of Kinder Surprise Died . Newspaper.Ru (December 30, 2016). Date of treatment December 30, 2016.
- Morosi S. Morto William Salice, collaboratore di Ferrero: inventò l'Ovetto Kinder (Italian) // Corriere della Sera . - 2016 .-- 30 dicembre.
- William Salice, l'inventeur de l'œuf Kinder, est mort (French) . Le Monde.fr (30 décembre 2016). Date of treatment December 31, 2016.