New south china mall

New south china mall
New south china mall
Building Information
Location
A country	;
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New South China Mall (pronounced New South China Mall , roughly translates to “New South China Shopping Center”, Chinese trade. 新華南 MALL , Pinyin : Xinhuanan Mall ) is a shopping center in the Chinese city of Dongguan ( Guangdong Province ), one of largest in the world.

A shopping center called South China Mall (from the English - “Shopping Center of South China”) was opened in a poor working suburb of Dongguan ^[1] in 2005 ^[2] and has 1,500 ^[3] (according to the official website - 2,350) outlets with a total area of 659 612 m² (the area of all premises is 892,000 m² ^[4] ), which makes it the largest object of this kind in terms of the ^[5] . However, during the first four years of the center’s operation, less than 1% of outlets functioned, and by the end of the first decade of its existence, no more than 10% ^[2] , as a result of which the New South China Mall was dubbed the “dead shopping center” ^[6] . In September 2007, the word New was added to the name of the center (from English - “New”) ^[2] ^[7] . The building has five floors, the cost of its construction amounted to 1.3 billion US dollars ^[8] .

The building was built on former arable land, the project customer and the first owner - millionaire Hu Guirong (Alex Hu) ^[8] . In December 2006, the center was sold to the . The center is divided into seven zones, stylized as Amsterdam , Paris , Rome , Venice , Egypt , the Caribbean and California . Attractions of the store are the 25-meter Paris Arc de Triomphe , Egyptian sphinx , a small copy of the Venetian campaign of St. Mark's Cathedral , canals with gondolas with a total length of 2.1 kilometers, a roller coaster 553 meters long, an attraction like , fountain ^[2] .

In 2009, American documentary filmmaker made the film Utopia in Four Movements , one of which is dedicated to the New South China Mall ^[9] ^[10] ^[11] .