Supportive marketing is a type of marketing used in conditions of stable demand, in an established competitive environment. In other words, the company satisfies the level, volume and efficiency of sales.
This type of marketing is used in a situation of equilibrium of the demand level in relation to the level of production capabilities of the company.
Content
Supporting Marketing Tasks
The main objectives of this marketing policy is to support sales, profitability and net profit indicators, taking into account the restructuring of competitors' policies and the preferences of the target audience (CA).
Basic Tools
- Regular monitoring of the price policy of a competitive niche.
- Audit of cost-effectiveness of marketing activities of the enterprise.
- Creating and maintaining a recognizable, sustainable brand.
See also
- Conversion marketing