Fitbit, Inc. - An American corporation , a manufacturer of consumer electronics and wearable devices for fitness and health with the same brand . The main product line of the company includes bracelets - fitness trackers ( smart bracelets ), as well as “smart” Wi-Fi scales. Headquartered in San Francisco , California .
| Fitbit, Inc. | |
|---|---|
 | |
| Type of | Public company |
| Exchange listing | |
| Base | May 1, 2007 [1] |
| Founders | James Park, Eric Friedman |
| Location |  USA : San Francisco , California |
| Industry | Consumer Electronics |
| Products | Fitness trackers, smart scales |
| Number of employees | 1473 [2] |
| Auditor | PricewaterhouseCoopers LLP [2] |
| Site | fitbit.com |
Content
Products
A characteristic feature of the products is the presence of wireless modules that allow you to synchronize the device through a laptop or smartphone with the cloud . Due to this, the physical activity of the user of Fitbit devices is available to his friends, and can also be obtained and analyzed on various devices (application on a smartphone, web browser) with access to the Internet .
Among the company's products are mainly fitness trackers, most of which are made in the form of a bracelet or smart watch . In addition, the company offers the consumer Fitbit Aria scales , which synchronize the weight and proportion of adipose tissue with the Fitbit server via Wi-Fi.
Fitbit Charge HR
From its predecessor, Fitbit Charge, this model is distinguished by the presence of an integrated light heartbeat sensor [3] [4] and an improved design of the bracelet clasp. The heart rate monitor added sleep tracker functions to the product.
Fitbit Surge
Fitbit Blaze
Fitbit announced a new tracker called Fitbit Blaze at CES in January 2015 . [5] Blaze became the company's first fitness tracker with a color touch screen and is positioned as a smart watch . [6] The model is mainly aimed at people involved in sports, however Fitbit also offers interchangeable belts made of leather and metal. [7] At the same time, the tracker also contains such functionality as synchronization of notifications from a smartphone about calls, text messages and calendar events. [5] [7] Blaze uses the so-called connected GPS , that is, it receives data on the geographic location of the user via a Bluetooth connection with a smartphone equipped with GPS . [5] [7]
Product prices started from $ 200 [5] for the version with a standard silicone strap, the version with a leather bracelet at the time of launch was higher by $ 70, and with a metal one - by $ 100. [7]
Fitbit Alta
Fitbit Charge 2
This is the successor to the Fitbit Charge HR "classic" tracker. The new tracker, which comes out in September 2016, is equipped with a GPS module, as well as an improved heart rate sensor, which allows you to determine the maximum amount of oxygen per weight. [eight]
The Relax function allows breathing exercises to be carried out, and a larger display than the predecessor will display more information at the same time. [8] [9] At the same time, the control of the tracker will remain the same: one hardware button on the side of the case. [9]
Fitbit Aria
The company's first unbearable product is Fitbit Aria, which is a scale with a built-in Wi-Fi module. Scales allow personalized weighing of up to 5 users.
In February 2016, one of the Google Project Zero researchers, Tavis Ormandy, discovered a vulnerability in the scales that could lead to the replacement of Fitbit synchronization servers by an attacker. [ten]
Accessories
A series of fitness trackers with removable bracelets, such as Blaze and Alta, allowed the company to switch to the sales model of “elite” and multi-colored bracelets after selling the devices themselves and earn additional profit. [eleven]
Website
Fitbit provides free access to its fitbit.com website, which can be used regardless of the availability of the company's purchased device. The site collects information from available devices, and also allows you to manually enter and track the consumption of calories, water, monitor weight and other data.
Notes
- ↑ Page on CrunchBase
- ↑ 1 2 NYSE: Fitbit Profile
- ↑ Fitbit Charge HR page
- ↑ Sergey Golovin. Fitbit Charge HR. Overview of the new version of the popular fitness tracker . Ferra.ru (November 26, 2014). Date of treatment September 4, 2016.
- ↑ 1 2 3 4 Lauren Goode. Fitbit's new wearable is a fitness watch called Blaze . The Verge (5 January 2016). Date of treatment September 5, 2016.
- ↑ Fitbit Blaze - the manufacturer’s first smartwatch, which is still primarily an advanced activity tracker . iXBT.com (January 7, 2016). Date of treatment September 5, 2016.
- ↑ 1 2 3 4 Review of Fitbit Blaze fitness bracelet . CHIP (February 12, 2016). Date of treatment September 5, 2016.
- ↑ 1 2 Fitbit novelties will teach you how to breathe correctly and measure the load when swimming . Vesti.ru (August 30, 2016). Date of treatment September 4, 2016.
- ↑ 1 2 Ferra News Service. Fitbit Charge 2 received an enlarged display and the Relax function . Ferra.ru (August 29, 2016). Date of treatment September 4, 2016.
- ↑ Shaun Nichols. It's 2016 and now your internet-connected bathroom scales can be hacked . The Register (April 29, 2016). Date of treatment September 4, 2016.
- ↑ James Stables. Fitbit Blaze review . Wareable (March 3, 2016). Date of treatment September 5, 2016.
Links
- fitbit.com (English) - official Fitbit website