Gitanes (from the French "gypsy") is a cult brand of French cigarettes, founded in 1910 . Currently owned by Imperial Tobacco . It is a peculiar part of the French style, and in the eighties of the XX century it was also an element of a certain artistic and literary image, since many representatives of the creative circles of that time preferred cigarettes of this brand [1] . Tagline : Zhitan. Irresistible charm
Gitanes are valued for their strong taste and quality. Initially marketed as brun - black tobacco cigarettes, the “biting” flavor of which was achieved using special fire-flued technology of drying the tobacco and its incorporation into the so-called “rice paper”, but later blondes appeared. This produced a strong and strong flavor, which was different from most similar brands.
Cigarette packaging is traditionally framed in one of three colors: black, blue or white. Gitanes Blondes exist in the light and classic versions, Gitanes Brunes can be bought with and without filters, in the 70 mm version.
Content
Creation
Design Formation
Historically, French soldiers adopted the habit of smoking in Spain, and the French began to produce cigarettes from 1842, often giving them names of Spanish origin: Les Espagnoles, Les Hidalgos and Les Madrilènes. The Gitanes brand was created in 1910 and also has a Spanish hint: the pack shows a flamenco dancer with a fan and tambourine [2] .
The style and idea of the first pack of Gitanes was created in 1927 by Maurice Gio. It was he who placed the Spanish symbolism in a pack: a fan and tambourine.
During World War II, the brand was represented by a dancing gypsy created by designer A. Molluson. This idea was further developed by Max Ponti, who won in 1947 a competition for the best design for a brand. Today it is the only cigarette brand in the world created based on the painting. . Since then, the image size has changed, but the main line has remained unchanged. The gypsy, known to all, is depicted with a tambourine raised above her head against a dark sky and in waves of smoke [3] .
Brand Development Timeline
- 1910: First appearance of Gitanes without filter, available in three versions (Gitanes Caporal ordinaire, Gitanes Vizir, and Gitanes Maryland)
- 1918: The first appearance of Gitanes Maïs - characterized in that instead of rice paper, maize leaves were used, which provided a strong taste and yellow color of cigarettes. Enjoyed success in the countryside
- 1956: The appearance of the first Gitanes with a filter (Gitanes Vizir)
- 1966: completion of the release of Gitanes Maryland
- 1976: SEITA, together with the Gitanes brand, became the general sponsor of the Formula 1 Ligier team, which has since been called Équipe Ligier-Gitanes
- 1981: A light version appears on the market.
- 1986: The first version of Blondes is released, which became a commercial failure.
- 1988: First release of extra light version
- 1991: Gitanes ultra light released
- 1990/91: Simultaneous release of new versions of Blondes and ultra light.
- 1999: the merger of SEITA and Spanish Tabacalera, which together formed Altadis
- 2005: Gitanes production relocates completely from France to Russia and Spain due to higher tobacco tax levies
- 2008: Imperial Tobacco UK buys Altadis for $ 16.2 billion
Types of Cigarettes
- Gitanes
- Gitanes maïs
- Gitanes Filtre Maïs
- Gitanes filter
- Gitanes Filtre Bleue (légère)
- Gitanes Filtre Bleue et Blanc (super légère)
- Gitanes Filtre Blanc (ultra légère)
- Gitanes internationales
- Gitanes blondes bleue
- Gitanes Blondes Blanc (légère)
Gitanes Cigarette Content
| Gitanes | Gitanes filter | Gitanes Blondes Blue | Gitanes Blondes White | ||||
|---|---|---|---|---|---|---|---|
| Sediment | 9.8 mg | Sediment | 10 mg | Sediment | 10.8 mg | Sediment | 7 mg |
| Nicotine | 0.59 mg | Nicotine | 0.7 mg | Nicotine | 0.88 mg | Nicotine | 0.6 mg |
| Carbon monoxide | 8.4 mg | Carbon monoxide | 10 mg | Carbon monoxide | 10 mg | Carbon monoxide | 9 mg |
| Applications | Cellulose | Applications | Cellulose | Applications | Glycerin, sucrose, cellulose, propylene glycol, maple syrup, | Applications | Glycerin, sucrose, cellulose, propylene glycol, maple syrup, |
Notes
Links
- Gitanes on Flickr
- Old posters on Vintageadbrowser
- Gitanes on BBC News
- Gitanes (rus.) On the site of the Encyclopedia of Cigarettes