Yandex.Radio is a music streaming service from Yandex .
| Yandex.Radio | |
|---|---|
 | |
| URL | radio.yandex.ru |
| Commercial | Yes |
| Languages) | |
| Owner | Yandex |
| Current status | is developing |
Quick Details
It is an online radio station, the repertoire of which each user can choose to his liking. There is a choice of genre, era, region, as well as a choice of music to suit your mood. There is machine learning based on the listening history: the user can create his own radio station that will focus on his preferences. At the time of launch, about 100 music channels and a library of 20 million songs were available [1] [2] .
The track being played can be marked as liked or not, which enhances personalization.
The service is completely free: monetization is built on an advertising model: an advertising audio clip is shown approximately once per hour [3] . A paid Yandex.Music subscription disables ads on both “Music” and “Radio” [3] .
According to the TNS Web Index, the monthly audience of the service for January 2016 is more than one and a half million people [4] .
Analogs
The closest analogue of the service is the Pandora online radio station not represented in Russia [3] . In Russia, Zvooq [1] [3] is closest in spirit, but the main competitor at the time of launch was the giant repository of pirated music on VKontakte social networks [1] .