Vilka-Lozhka is a Russian network of fast service restaurants (Quick service restaurant) with traditional home cuisine and a self-service system, operating on the principle of franchising .
| Fork spoon | |
|---|---|
 | |
| Base | 2002 |
| Founders | Andrey Alekseev, Igor Kim |
| Location |  Russia : Novosibirsk |
| Key figures | Andrey Alekseev, Igor Kim, Ilya Serov |
| Industry | Catering |
| Number of employees | 1,500 people (2015) |
| Parent company | Food master |
| Website | www.vilka-lozhka.com/ |
The headquarters of the company is located in Novosibirsk .
The official name of the organization that provides franchising services for fast-food restaurants "Fork-Spoon" is: Food Master Management Company. The company was founded in 1997 as a joint project of entrepreneur Andrei Alekseev , who became the head of the company, and banker Igor Kim, who acted as an investor .
As of November 3, 2017 , the total number of points of the Vilka-Lozhka fast-food restaurant chain in Russia is 38 restaurants in Novosibirsk (14), Yekaterinburg (15), Barnaul (3), Novokuznetsk (2), Ufa (2) , Chita (2) and Nizhny Tagil (1).
Content
- 1 History
- 2 Market Position
- 3 notes
- 4 References
History
In 2002, the first, then still canteen "Fork-Spoon" opened on the street. Lenin in Novosibirsk, the owner of the Food Master company Andrei Alekseev [1] , positioning it as a Euro-table. It differed from the dining rooms existing then in that the food in the first Fork-Spoon RBO was prepared in the same room, and the dishes from under the knife immediately went out to the guests, as in a real restaurant.
Over the next five years, 12 more Vilka-Lozha restaurants were opened in Novosibirsk and the nearby Russian cities of Barnaul, Kemerovo, Tomsk, Omsk, Novokuznetsk, Krasnoyarsk, as well as Kazakhstan's Alma-Ata [2] . In the middle of February 2006, the first “Spoon Fork” appeared in Stary Arbat in Moscow with 150 seats [3] , and at the end of March a second dining room opens in the capital. Opening his first restaurants in the capital, the Food Master decided to throw all his strength into the development of the Urals. [4] In 2006, the size of the network was 18 restaurants in 10 cities of Russia and Kazakhstan [5] .
In 2007, Andrei Alekseev left the restaurant business [6] and in 2008, a new management team was headed by Ilya Serov, the head of the Novosibirsk branch [7] . In 2009, for the further development of the restaurant chain, it was decided to switch to the concept of franchising [8] . In 2012, the Fork-Spoon concept was changed, rebranding was carried out, and Euro-tables became fast-food restaurants. The Fork-Spoon menu has undergone changes, the design of the premises has changed [9] .
Market Position
In the ranking of the well-known publication Business District, which describes the largest restaurant companies in Novosibirsk in 2014, Food-Master Company occupies a leading position with a total area of restaurants of 8.7 thousand m² [10] .
Notes
- ↑ Western-style borscht
- ↑ Fast foods rush
- ↑ Moscow on a Novosibirsk plug
- ↑ “FOOD MASTER” storms the Urals
- ↑ Rating of the richest restaurateurs
- ↑ Andrey Alekseev left restaurants
- ↑ The Allegro group will no longer be recognized in the canteens. Her establishments will be transferred under the brand name “Fork-Spoon”.
- ↑ Food Master ”distributes“ Fork-Spoons ”
- ↑ Ilya Serov: “It’s not the interior that matters, but the quality, speed and price”
- ↑ DK.RU compiled a rating of the largest restaurant chains in Novosibirsk