Telexpo

In the fall of 1994, Moscow Mayor Yuri Luzhkov sent a letter to the head of the FTSD, Alexander Yakovlev , in which he complained about the limited broadcast time of the Moscow television program ( MTK ). Luzhkov, in order to "deepen the cultural potential of Moscow and the Moscow Region," asked Yakovlev to issue a license to the Moscow company Teleexpo for part of the airtime on the frequency occupied by the St. Petersburg - Fifth Channel (33rd broadcasting channel in Moscow) ^{[ 8]} , namely 12 hours on weekdays and 9.5 hours on weekends ^[9] . At that time, in the morning hours on Channel Five, the Fresh Wind television company went on the air ^[10] . There was a conflict situation, but a solution was found in it: in the morning, Moscow and the Fresh Wind broadcasting area came out with the Teleexpo logo, while the Teleexpo television station itself broadcasted actively in the first months only at night (in the morning only advertising was broadcast and telemarkets ).

The fact that the Fresh Wind TV company broadcasts without the Leningrad logo did not go unnoticed, which is why Fresh Wind was forced to leave the broadcast, and the Petersburg - Fifth Channel GTRK lost the morning broadcast ^{[ 11] [12]} . Thus, from January 1, 1996 to October 31, 1997, Teleexpo began to go on air in the morning, and the morning broadcasting of Channel Five was absent in the regions (including St. Petersburg itself). In the event that a feature film was broadcast in the timeslot at 23: 30-1: 00, at 0:29 its broadcast was cut off, after which the broadcasting of Teleexpo began ^{[13] [14]} . If a public holiday falls on a weekday or a weekend before and after it ( January 1, March 8, May 1 or 9, June 12, November 7, and December 12 ), the TV channel still adheres to the standard broadcast schedule and ends the morning-day broadcast block at 12:30 ^{[15] [16]} . Initially, the morning broadcast block began daily at 8:00, then on weekdays its beginning shifted gradually: first until 7:30, then until 7:00, and later until 6:30 ^[17] . Since June 8, 1998, the broadcast began to begin at 7:00 daily. In some cases, the broadcast could end at 3:30 ^{[18] [19]} , and on New Year’s nights the channel did not turn off at all for a break ^{[20] [21] [22]} (on December 31, 1997 and 1999, the program provided for technical breaks from 4:00 and 6:30, respectively) ^{[23] [24]} . Sometimes, in the days of preventive maintenance on the 33rd decimeter channel, which took place on one of the Mondays of the month, the morning broadcast of the channel was also absent, and in such cases, the main frequency broadcaster started broadcasting on the frequency: Channel Five - from 14:00, later from 14 : 30 ^{[25] [26]} , the channel "Culture" - from 12:30 ^{[27] [28]} . From 1998 to 2001, on some penultimate Mondays of the month, the same prophylaxis simultaneously extended to 38 TCEs , where they lasted until 17:00 ^{[29] [30] [31]} . In the case of prophylaxis on the 33rd decimeter channel from 10:00 to 18:00, the morning TeleExpo block came out trimmed from 7:00 to 10:00 ^{[32] [33]} .

At the end of the channel’s broadcasting, UEIT appeared on the air, which was used in the 1990s and 2000s for the prevention of ORT , NTV (until 1997) and TV-6 (then TVS ) channels ; In 1996-1997, before the broadcast of the main frequency owner, Channel Five (in 10-20 minutes), his tuning table with a logo appeared. Since 1998, in cases where preventive work was going on on the Kultura channel by 12:30, the GPC table of this channel was used; in other cases, after the end of the morning-day block of broadcasts of Teleexpo, the broadcast switched to the start screen of the broadcasting of the Culture channel (at 12:30 on weekdays and at 10:00 on weekends). Since 1995, between the final splash screen of the channel and the tuning table were shownORT watches (first 1994-1996, later 1996-2000 without sound) , in 1999-2003, the watches of the Culture channel without a logo could appear.

The Teleexpo grid was composed mainly of numerous shops on the couch ^{[34] [5]} , musical transmissions (Live with Max, Musical Cocktail, KlipSa, Manhattan Muz Express), and the author's ( Anthropology ) Dmitry Dibrov ) or entertainment (" Gentleman Show ", " Show of Weevils ", "Rendezvous with a Star"), music videos ^[35] . Later, various television series began to be shown on the channel, mainly Mexican-made, feature films ^[36] and television concerts. Once on the channel a sports broadcast on basketball was shown ^[37] . In May 1995, the channel began to be published in some print media (for example, the Pravda newspaper (until 1998, inside the broadcasting network of the Kultura channel) ^{[38] [39]} , Antenna-Telesem, Arguments and Facts ^{[ 40]} , Today (until 1997), Nezavisimaya Gazeta , Novye Izvestia (until 1998) ^[41] , All TV Channels ^[42] , Komsomolskaya Pravda (until 1997), “ Moskovsky Komsomolets ” ^[43] ,“ Evening Moscow ” ^[27] and the magazines“ 7 days ” ^[18] ,“ TV PARK ”,“ MK-Boulevard ”,“ TV-Parade ”, as well as the press in the cities of the Moscow Region) ^{[ 44] [45]} .

Since April 1, 1998, a number of programs came out with the parallel BIZ-TV logo ^{[46] [47] [48]} , previously broadcasting on 2x2 ^{[49] [50]} , and in the summer of that year the broadcast almost entirely consisted of those programs which then became an integral part of MTV Russia in its first three to four years of broadcasting ^{[51] [52]} .

Since September 26, 1998, the broadcasting of their own programs has been discontinued ^[53] , under the Teleexpo license with the channel logo in the lower right corner ^[54] , the MTV Russia TV channel broadcasted in the morning and night ^{[55] [56] [57] [58 ] ]} . However, according to the Decree of the President of the Russian Federation Boris Yeltsin on the creation of the Culture channel, the possibility of the appearance of any other "neighbor" television channels on the fifth meter channel was not indicated. Relaying MTV Russia, according to the chairman of the board of directors of the TV channel Boris Zosimov , was carried out on Teleexpo solely in order to attract viewer attention to this channel and the MTV brand in particular ^[59] .

In late August - early September 2000, due to a fire at the Ostankino TV tower , MTV Russia broadcasting on the Teleexpo frequency stopped for 10 days. Broadcasting of the channel was resumed on the night of September 5-6, 2000, according to the previous schedule ^[60] . Also, from September 5 to September 24, 2000, MTV Russia broadcasted on Teleexpo around the clock from 0:30 to 12:30 on weekdays and from 0:30 to 10:00 on weekends, without a four- and five-hour break from 2: 00 to 7:00 and from 3:00 to 7:00, which was previously practiced ^[60] . Since September 25, 2000, the channel’s round-the-clock broadcasting was canceled, and at 2:00 (on Mondays) and at 3:00 (on the remaining days of the week), it again began to switch to the tuning table or clock screensaver of the “Culture” channel, which until 2003 It was identical to the watches of the RTR channel (in 2002-2003, the Rossiya TV channel).

In August 2001, the first information appeared in the press that the broadcast hours of MTV- Teleexpo would be broadcast either to the Kultura channel ^[61] or to the Euronews news channel ^{[62] [63]} . It was also noted that the coexistence on the same channel of "Culture" and "Euronews" looks more natural than "Culture" and MTV ^{[64] [65] [66]} . It was planned that the programs of the MTV channel will be shown on Teleexpo until the license expires ^{[67] [68] [69] [70]} .

From October 2, 2001 (without prior mention in television programs until October 14) ^{[71] [72]} instead of the MTV Russia TV channel, the Russian language broadcasts of the European news channel Euronews began to be broadcast under the Teleexpo license ^{[73] [74] [75]} . At first, Euronews was licensed under the Teleexpo license from 0:30 to 3:00 and from 6:30 to 12:30 on weekdays and until 10:00 on weekends and holidays, blocking part of the morning broadcasts of the Culture channel ^{[76 ] [77]} . Since April 1, 2002, due to the appearance of Andrei Maksimov ’s program “Night Flight” on the Culture channel, the lower border of the block has moved from 0:30 to 1:00, and from September 30, 2002 the block was cut to 10:00 ^{[78 ]} . Since November 30, 2002, the Euronews channel began to be broadcast under the license of the Culture channel within its broadcasting network on the entire distribution network of this channel ^[79] . From October 15, 2001 to July 13, 2003, in a number of print publications (“7 Days”, “TV PARK”, “Arguments and Facts”), the column previously assigned to “Teleexpo” continued to be published, due to the lack of a rigid broadcasting grid on “Euronews” always wrote the same text: “Euronews news releases in Russian” ^[80] , from December 31, 2001 - “Euronews international news channel program in Russian”.

The Telexpo license expired in the summer of 2003, as evidenced by the disappearance from a number of print media of a separate column highlighted under Euronews and the publication of its block from July 14, 2003 as a separate program in the broadcasting network of the Culture channel ^{[81] [82]} .

• Cyril Lysko

• Fedor Razzakov . The death of Soviet TV. Book 1. Secrets of television. From Stalin to Gorbachev, 1930-1991. - M .: Eksmo, 2009 .-- 528 p. - ISBN 978-5-699-33296-0 .
• Fedor Razzakov . The splendor and poverty of Russian TV. Book 2. Secrets of television. From Yeltsin to Medvedev. 1992-2008. - M .: Eksmo, 2009 .-- 592 p. - ISBN 978-5-699-33297-7 .