Wildberries , or Wildberry [4] - the Russian international online store of clothing , footwear , electronics, children's goods, household goods and other goods [4] [5] [6] . In addition to the Russian Federation, it also works in Belarus , Kazakhstan , Kyrgyzstan and Armenia [7] . In 2019, the company plans to enter the EU market [7] . It was founded in 2003 and is managed by Wildberry LLC with headquarters in Moscow [8] .
| Wildberries | |
|---|---|
| Type of | private company |
| Base | 2003 |
| Founders | Tatyana Bakalchuk , Vladislav Bakalchuk [1] |
| Location | Moscow , Russia |
| Key figures | General Director - Tatyana Bakalchuk |
| Industry | |
| Equity |
|
| Turnover | ▲ 118.7 billion rubles (2018) [2] |
| Operating profit |
|
| Net profit |
|
| Assets |
|
| Capitalization | $ 1.2 billion (February 2019) [1] |
| Number of employees | 22 thousand |
| Site | www.wildberries.ru |
The largest online store of the Russian Federation in 2016, 2017 [9] and 2018. [ten]
According to the company, in 2018 Wildberries turnover grew by 72% to 118.7 billion rubles [7] .
In 2019, the Russian Forbes magazine included the company's founder Tatyana Bakalchuk in the rating of visionary entrepreneurs who built a business from scratch and changed the life of Russia and the world: “15 businessmen who changed their understanding of Russia” [11]
Content
History
The online store was founded in 2004 by Vladislav and Tatyana Bakalchuk [12] .
In 2012, Wildberries entered the market of Belarus [13] , in 2014 began to take orders and deliver to Kazakhstan.
According to the results of 2015, Wildberries became the most popular domestic online store among Russians [14] [15] .
In the first half of 2016, Wildberries took the first place in online sales among Russian companies (online stores and offline networks) [6] , which was associated with an increase in the number of own pick-up points [16] . Sales of the online store for the entire 2016 were estimated at 45.6 billion rubles [17] .
In September 2017, construction of a new distribution center of the company, the largest in the Russian Federation (145 thousand m2), began near Podolsk [18] [19] .
In 2018, the online store began selling food [20] . At that time, the Russian Forbes in the next ranking of the most expensive Runet companies again identified Wildberry LLC in fourth place, evaluating its capital at $ 602 million [21] . In 2019, Wildberries again took fourth place in the ranking of the most expensive Runet companies, published on the pages of Forbes magazine . The value of the company in 2019, according to experts, amounted to $ 1.2 billion [22] . The American Forbes magazine in 2019 included the company's founder Tatyana Bakalchuk in the rating “Top 10 Most Notable New Billionaires - 2019” [23] . According to the company, in 2018 Wildberries turnover grew by 72% to 118.7 billion rubles [7] .
Since March 1, 2019, Wildberries has become the exclusive online seller of the new collections of the Dutch brand Mexx . [24]
Business Model
The Wildberries business model is characterized as an online hypermarket , a universal format store, or a marketplace (a trading platform with goods of partner companies) [25] [26] [27] . The company directly cooperates with clothing manufacturers and official distributors [12] . They independently form the assortment of their goods in the online store and retail prices, and Wildberries earn on commission on the basis of sales. [8] . Starting March 1, 2019, Wildberries reduced the commission for partners from 38 to 19% [28] . Every day, the online store accepts 400 thousand orders [29] .
The company is privately owned by its founders - the Bakalchuk family [4] ; It does not attract investment, and development comes at the expense of own and borrowed funds [8] . As Forbes noted, Wildberries is one of the most closed companies on the Russian Internet market: the founder and CEO Tatyana Bakalchuk does not communicate with the press and does not participate in market-specific events [12] (later, in an interview with 2018, Vladislav Bakalchuk announced activation communication with the media [8] ).
There is no board of directors in the organizational structure, and the number of heads of departments and divisions is also small: the management structure is simple, its style is described as democratic [30] . The company employs 20 thousand people, of which about 500 are in the head office (managers of pick-up points and couriers are also employees of the company). The fleet consists of 150 cars (as of March 2018) [8] . Delivery in the Russian Federation takes place from its own logistics center in the Moscow region and warehouses in large cities [8] .
Notes
- ↑ 1 2 Danil Sedlov, Julia Titova, Alexander Baulin, Dmitry Yakovenko, Elena Ganzhur, Anna Kasyan. The 20 most expensive Runet companies - 2019. Forbes rating . Forbes (February 21, 2019). Date of appeal April 21, 2019.
- ↑ Nikita Schurenkov. "Wildberries ripened for Europe" . Kommersant (March 13, 2019). Date of treatment April 8, 2018. Archived on April 8, 2018.
- ↑ 1 2 3 4 https://www.kartoteka.ru/card/613659d7ca69160470cbbcfc9b1e4eaa/
- ↑ 1 2 3 Family department store: how a teacher and a radio physicist created Wildberry , RBC Magazine . Date of treatment February 17, 2018.
- ↑ The 20 most expensive Runet companies: Forbes rating . www.forbes.ru. Date of treatment February 29, 2016.
- ↑ 1 2 Wildberries ripened // Kommersant newspaper. - 2016-10-25. - S. 1 .
- ↑ 1 2 3 4 Wildberries ripened for Europe // Kommersant.
- ↑ 1 2 3 4 5 6 “It is not interesting to sell what is produced in China and is imported without taxes” // Kommersant newspaper. - 2018-03-30. - S. 10 .
- ↑ Khabibrakhimov, Albert . Wildberries once again topped the list of the largest online stores in Russia , vc.ru (March 30, 2018). Date of treatment April 6, 2018.
- ↑ Andrey Frolov. In 2018, Wildberries increased online sales by 74% and remained the largest online store in Russia - study - Trading on vc.ru . vc.ru (April 5, 2019). Date of treatment April 9, 2019.
- ↑ 15 businessmen who changed their perception of Russia. Forbes rating. Photo | Billionaires (English) (neopr.) ? . Forbes.ru (March 22, 2019). Date of treatment March 27, 2019.
- ↑ 1 2 3 20 of the most expensive Runet companies - 2017 . www.forbes.ru. Date of treatment January 15, 2018.
- ↑ The Russian Wildberries online store has opened in Belarus . iskitim.bezformata.ru. Date of appeal April 26, 2018.
- ↑ AliExpress became the most visited online store among Russians (Rus.) (Neopr.) ? . E-pepper.ru | eCommerce hub. Date of treatment February 29, 2016.
- ↑ Andrei Druzhinin. Rating of the most popular sites among Russians . Information and analytical portal www.Sostav.ru. Date of treatment February 29, 2016.
- ↑ Andrey Sudnik. Integrate this: how Russian retailers in practice become omnichannel . Forbes (March 10, 2017). Date of treatment April 8, 2018. Archived on April 8, 2018.
- ↑ Yulmart was issued a new invoice // Kommersant newspaper. - 2017-10-07. - S. 10 .
- ↑ Sheets . A Plus Development will build the largest commercial warehouse in Russia (September 4, 2017). Date of treatment May 29, 2018.
- ↑ Glavgosstroynadzor checked the availability of the warehouse for Wildberries . www.arendator.ru. Date of treatment May 29, 2018.
- ↑ Sheets . The largest Russian online retailer, Wildberries, began selling food (January 26, 2018). Date of appeal April 26, 2018.
- ↑ The 20 most expensive Runet companies - 2018. Forbes rating | Technology | Forbes.ru (English) (neopr.) ? . www.forbes.ru. Date of appeal April 26, 2018.
- ↑ The 20 most expensive Runet companies - 2019. Forbes rating. 4. Wildberries | Technology (eng.) (Neopr.) ? . Forbes.ru (February 21, 2019). Date of treatment February 23, 2019.
- ↑ Luisa Kroll. From Kylie Jenner To Daniel Ek, The 10 Most Notable New Billionaires Of 2019 . Forbes Date of treatment March 27, 2019.
- ↑ Mexx will go through online // Kommersant.
- ↑ Fashion start-up from scratch: instructions for beginning entrepreneurs , SKB Kontur . Date of appeal February 15, 2018.
- ↑ The one who is ready and able to experiment with technologies wins in the digital economy :: RBC Research Shop , RBC Research Shop . Date of appeal February 15, 2018.
- ↑ Lyamin, Andrey . What awaits Russian e-commerce in 2018 , vc.ru (December 15, 2017). Date of appeal February 15, 2018.
- ↑ Sheets. Wildberries decided to halve the fees for suppliers . www.vedomosti.ru (March 7, 2019). Date of treatment March 27, 2019.
- ↑ Luisa Kroll. From Kylie Jenner To Daniel Ek, The 10 Most Notable New Billionaires Of 2019 . Forbes Date of treatment March 27, 2019.
- ↑ Success Story of Tatiana Bakalchuk, Wildberries online store . moneymakerfactory.ru. Date of appeal February 15, 2018.