Casio

The company was founded in April 1946 by the four Casio brothers: Toshio, Kazuo, Tadao and Yukio; their surname is traditionally transmitted in Latin as Kashio, but the brothers decided to simplify it in the name of the company to Casio ^{[4] [5]} .

After Tadao and his younger brothers saw an electric calculator at the First Business Exhibition in Ginza (Tokyo) in 1949, they decided to use the profits from the sales of the Yubiva ring-pipe, worn on a finger and allowing you to smoke a cigarette to the end, to developing their own calculator model. Most calculators of that time were controlled manually or using a motor ( arithmometer ). The Kashio brothers had some knowledge of electronics and decided to make a calculator that works using solenoids . The first working sample was completed by 1954. It was the first Japanese electromechanical calculator. In 1957, the Model 14 — A calculator was introduced, the world's first all-electric compact calculator based on relay technology and sold for 485,000 yen. In the same year, Casio Computer Co., Ltd ^{[4] [5] was formed} .

1965 - the year the Casio 001 desktop electronic calculator was released ^[5] . This was preceded by a small crisis in which the company found itself after it failed to respond in time to changes in the market for calculators, in which models operating on transistors changed models to relays, however, the Casio model became the world's first electronic calculator with memory. Calculators were originally sold in Japan, but since 1970, Casio and other Japanese electronics manufacturers have begun active expansion into the fast-growing US market. By the 1980s, Japan had become the largest exporter of electronics, and the United States - its largest importer, Casio and Sharp were the leaders in terms of calculators ^[4] . In 1972, the Casio Mini personal calculator was introduced, which was priced at 12,800 yen; About 10 million copies of this model were sold. Since 1970, the company's shares began to be listed on the Tokyo Stock Exchange ^[6] .

Casio's activities were not limited to calculators. In 1974, the company developed the first watch with an eternal calendar called Casiotron, costing about 60,000 yen ^[6] . The advent of relatively cheap microcircuits in the late 1970s allowed Casio to begin the development of yet another direction - electronic musical instruments. In 1980, the company introduced the first musical instrument of its own production, the Casiotone digital piano , to the American market; by the end of the 1980s, Casio's market share was 55%. In 1990, in Tijuana (Mexico) and San Diego (California, USA), factories were opened, engaged only in the production of electronic musical instruments ^[4] .

In 1983, one of the most notable events in the history of Casio happened - the first G-Shock watches were presented to the public. The concept team was formed in 1981, and the creation and testing of all prototypes took about two years. At the very beginning of the work, the designers were given the task called the “rule of three dozen” - firstly, the watch had to withstand a drop from a height of 10 meters, secondly, withstand a pressure of 10 bar , and thirdly, it worked continuously for 10 years on one battery charge. For the entire test period, about 200 samples were tested. None of them came under the "rule of three dozen" completely. And so, when it was already necessary to write a report on the reasons for the failure, the head of the design team, Ibe, went to the park for a few minutes to collect his thoughts and finish the report on the reasons for the failure. But suddenly he saw a little girl throw a ball on a track and catch him. And the idea came to him - why not immerse the watch module in a protective shell - a kind of ball? So the first G-Shock watches were released. The prototypes of already finished watches were tested, which pass the details of motorcycle engines. At the 1983 presentation itself, to show all the features of the watch, Ibe threw them across the entire hall, dropped them, stood on them. The first production model was a Casio G-Shock DW-5000C. Then came a watch with built-in pressure, temperature and compass sensors. In 1985, Casio Pela watches were released, their key feature was a thickness of only 3.9 mm and a record low weight of 12 grams, which was achieved by the fact that the strap and case of these watches were a single unit.

In 1991, Casio acquired a stake in Asahi Corporation, a manufacturer of electronics (calculators, answering machines), and, together with Tandy Corporation, began to develop a line of personal digital assistants (PDAs), handheld computers with the ability to interact with conventional computers. The appreciation of the yen in the 1980s and 1990s forced Casio, like other Japanese companies, to move production facilities abroad. By 1996, 80% of Casio products were manufactured outside of Japan (in Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Korea, China, India, the USA and Mexico) ^[4] .

Casio intends to launch the production of smart watches in the price category of about $ 400. The beginning of sales is expected in the spring of 2016 in the USA and Japan ^[7] .

In July 2015, Casio launched sales of new wrist watches compatible with the iPhone. For data exchange, Edifice EQB-510 devices are synchronized with a smartphone via Bluetooth 4.0 ^[8] .

• Kazuo Kashio - Chairman of the Board and CEO since 2015, in the company from April 1950, from 1988 to 2015 he served as president of the company.
• Kazuhiro Kashio - President and Chief Operating Officer, in the company since 1991.

Casio company consists of two main divisions:

• Consumer devices - production of watches, electronic dictionaries, calculators, electronic musical instruments, digital cameras and other equipment for personal use; The revenue of this unit in the fiscal year 2017-18 amounted to ¥ 300 billion ($ 2.7 billion).
• System Equipment ( System Equipment ) - equipment for business use, such as cash registers, credit card terminals, calculating machines for banknotes, office computers, printers; revenue ¥ 42.7 billion ($ 380 million).

The main market of the company is Japan, it accounts for a third of revenue (¥ 107 billion from ¥ 321 billion), the rest of Asia accounts for ¥ 87 billion, Europe ¥ 49 billion and North America ¥ 41 billion.

Note. Values ​​are shown on March 31 of each year when the fiscal year ends in Japan.

Casio divides all its watches into brands. Each brand has its own audience and its advertising representatives - brand ambassadors .

Brand G-Shock. Foreign ambassadors of the brand : Eminem , Nigel Sylvester , Stevie Williams , Louis Vito . Russian ambassadors: Code Red, Alexey Proshin, Anton Evstifeev, Grigory Mikhalitsyn, Dmitry Oskes, Yegor Popretinsky, Maxim Kruglov, Mikhail Osipov, Pavel Fukin, Zhenya Savin.

Brand Baby-G. Foreign brand ambassadors: Erica Hosseini. Russian brand ambassadors: Daria Nosova, Ekaterina Shengelia, Olga Raskina, Olga Smeshlyvaya.

Brand Sheen. Foreign brand ambassadors: Elizabeth Canalis .

Brand Edifice. Foreign ambassadors of the brand: Formula 1 team Red Bull Racing and Scuderia Toro Rosso .

Brand ProTrek. Foreign ambassadors of the brand: Eduerne Pasaban, Stefan Zigrist.

• Yamagata Casio Co., Ltd. ( Japan , production of digital cameras, electronic watches and system equipment)
• Casio Electronic Manufacturing Co., Ltd. (Japan, printer manufacturing)
• Casio Techno Co., Ltd. (Japan, Casio product service)
• Casio Information Systems Co., Ltd. (Japan, implementation of system equipment)
• CXD NEXT Co., Ltd. (Japan, services to retailers using Casio cash registers)
• Casio Human Systems Co., Ltd. (Japan, selling software for system equipment)
• Casio Europe GmbH ( Germany , product sales)
• Casio Electronics Co. Ltd. ( UK , product sales)
• Casio France SA ( France , product sales)
• Casio Benelux BV ( Netherlands , product sales)
• Casio Scandinavia AS ( Norway , product sales)
• Casio Espana, SL ( Spain , product sales)
• Casio LLC ( Russia , product sales)
• Casio Italia Srl ( Italy , product sales)
• Casio Computer (Hong Kong) Ltd. ( Hong Kong , calculator manufacturing)
• Casio Taiwan Co., Ltd. ( Republic of China , product sales)
• Casio Singapore Pte., Ltd. ( Singapore , product sales)
• Casio India Co., Pvt. Ltd. ( India , product sales)
• Casio Electronic Technology (Zhongshan) Co., Ltd. ( China , production of calculators, electronic notebooks and musical instruments)
• Casio Electronics (Shenzhen) Co., Ltd. (China, development and production of electronic watches)
• Casio (Guangzhou) Co., Ltd. (PRC, sale of watches)
• Casio (Thailand) Co., Ltd. ( Thailand , production of electronic watches)
• Casio (China) Co., Ltd. (China, product sales)
• Casio Malaysia, Sdn. Bhd. ( Malaysia , product sales)
• Casio America, Inc. ( USA , product sales)
• Casio Canada Ltd. ( Canada , product sales)
• Casio Holdings, Inc. (USA, holding company)
• Casio Brasil Comercio de Produtos Eletronicos Ltda. ( Brazil , product sales)
• Casio Mexico Marketing, S. de RL de CV ( Mexico , product sales)
• Casio Middle East FZE ( UAE , product sales)

• The Master Trust Bank of Japan, Ltd - 8.48%
• Japan Trustee Services Bank, Ltd - 6.98%
• Japan Trustee Services Bank, Ltd (Sumitomo Mitsui Trust Bank, Limited Retrust Portion / Sumitomo Mitsui Banking Corp. Pension Trust Account) - 5.43%
• Nippon Life Insurance Company - 5.27%
• Casio Bros. Corp. - 4.06%
• Sumitomo Mitsui Banking Corp. - 2.52%
• Trust & Custody Services Bank, Ltd - 1.70%
• The Bank of Tokyo-Mitsubishi UFJ, Ltd. - 1.66%
• CASIO SCIENCE PROMOTION FOUNDATION - 1.36%
• Takashi Kashio - 1.33%

• Casio EXILIM ( CASIO Digital Camera List )
• G-shock
• Casio cassiopeia
• Synthesizer Casiotone
• Casio F-91W
• Casio DW-5600E
• Casio DH-100
• Casio DH-200
• Casio AQ160W-1B
• Casio loopy
• Casio CTK-5000
• Casio CTK-6000
• Casio WK-6500
• Casio CTK-7000
• Casio WK-7500
• Casio WK-220
• Gallery

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  G-Shock MRG-7100BJ-1AJF

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  Exilim EX-S600

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  Casio F-30

• Company official website