Post - folklore is a field of literature , the texts of which are developed according to folklore schemes, but do not fit the formal definition of folklore . First of all, it is written folklore ( graffiti , girlish albums) and network folklore . The term “post-folklore” was coined by Professor Sergei Yurievich Neklyudov (Russian State Humanitarian University) in 1995 in an article “After Folklore” published in the journal “ Zhivaya Starina ” (Neklyudov S. Yu. After Folklore // Zhivaya Starina, 1995, No. 1, p. . 2-4).
Post-folklore as an object of study belongs to the so-called " third culture ", which is distant from both the elite culture and the patriarchal rural ("traditionally folk"). In turn, it includes heterogeneous and heteromorphic elements - and mass culture as such, produced by professionals "for marketing", and grassroots folklore created by the carriers themselves "for consumption". To the same area can be attributed and "naive" (or "common") literature .
Post-folklore, which arises in the city and then spreads far beyond its borders, differs from the previous oral traditions of the patriarchal peasantry and, moreover, archaic societies. Like mass culture, it is polycentric and fragmented in accordance with the social, professional, clan, even age stratification of society, with its disintegration into weakly interconnected cells that do not have a common worldview.
In addition, post-folklore - again, unlike peasant folklore - is usually ideologically marginalized, since the fundamental ideological needs of citizens are met in other ways, which have no direct relationship to the oral traditions ( media , to a lesser extent, cinema and other spectacles , even less - popular literature).