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Dubonne

Advertising poster by Jules Cheret

Dubonnet ( French Dubonnet ) is a French aperitif based on fortified wine , flavored with bark of a quinine tree and various herbs [1] . Fortress - 14.8% [2] .

Content

  • 1 History
  • 2 Manufacture
  • 3 use
  • 4 In art
  • 5 notes
  • 6 Literature
  • 7 References

History

The drink was born in Paris in 1846. Its creator is the pharmacist and wine merchant Joseph Dubonne. In 1846, the French government announced a competition: it was necessary to find a way to make the use of quinine , a well-known anti- malaria drug, less unpleasant for French soldiers in North Africa [1] [2] . The flavored drink well concealed the strong bitter taste of quinine.

Once, the wife of Joseph Dubonne served the drink to her friends as an aperitif [3] . Gradually, he gained popularity in wide circles, including thanks to successful advertising. Advertising posters were created by such famous artists as A. M. Kassander [4] and Jules Shere [5] . A.M. Kassander created an original advertising triptych with a simple and catchy slogan: Dubo, dubon, dubonnet . The character depicted on them, almost colorless in the first part of the triptych, acquires color with each sip of the life-giving drink. Placed in subway tunnels, these posters have become classics of the advertising genre [6] .

In the design of the posters created by Jules Cheret, there were images of cats - the favorites of Madame Dubonnet [7] . For some time, her white cat became an advertising sign of the product [5] . Currently, these posters, made in the style of Art Nouveau , are collectibles [7] .

Since 1957, the Dubonnet brand has been the property of Pernod Ricard .

It is known that the drink is popular in the British royal family : Queen Elizabeth II , who inherited the love of dubonne from her mother, is addicted to it [8] .

Manufacturing

Dubonne is red, white and amber [9] . For its manufacture, certain grape varieties are used: grenache , carignan , macabeo [3] . A characteristic aroma is given to it by quinine, orange, green coffee and a plant of the gentian family, Frasera caroliniensis [10] . It also felt notes of cocoa, cinnamon, chamomile and elderberry [3] .

The finished drink is aged in oak barrels for a long time [10] .

The exact recipe and method for making dubonne are kept secret [10] .

Use

Dubonne is served at room temperature or slightly chilled [9] . Dubonne is also part of the many and varied cocktails [11] [3] .

In art

  • A. Tolstoy , “ Engineer Hyperboloid Garin ”: “In curving tunnels a web of electrical wires flashed past, niches in the thickness of cement, where a worker, lit on black letters“ Dubonet ”,“ Dubonet ”,“ Dubonet ”- disgusting drink driven by advertisements into the minds of Parisians. ”

Notes

  1. ↑ 1 2 Classic mixology
  2. ↑ 1 2 The Mixellany Guide, 2011 .
  3. ↑ 1 2 3 4 Société Ricard .
  4. ↑ Encyclopédie Larousse
  5. ↑ 1 2 Quinquina Dubonnet aperitif
  6. ↑ P. Fresnaut-Deruelle, 2004 .
  7. ↑ 1 2 The Art of Dubonnet (unopened) (link not available) . Date of treatment January 17, 2016. Archived January 28, 2016.
  8. ↑ Who still drinks dubonnet? .
  9. ↑ 1 2 Evseevsky F. Bible bartender . - Eurobox. - S. 84.
  10. ↑ 1 2 3 Collection Grandes Marques
  11. ↑ How to dubonnet ( unopened ) (inaccessible link) . Date of treatment January 17, 2016. Archived March 25, 2016.

Literature

  • J. Brown, A. Miller. The Mixellany Guide to Vermouth & Other Aperitifs . - Mixellany Limited, 2011 .-- ISBN 1907434291 .
  • Pierre Fresnault-Deruelle. Dubonnet par Cassandre ou comment gagner des couleurs (Fr.) // Communication et langages. - 2004. - Vol. 139 , n o 1 . - P. 53-62 .

Links

  • Official website (French) . Date of treatment January 17, 2016.
  • Site about Dubonne (French) (inaccessible link) . Date of treatment January 17, 2016. Archived January 16, 2016.
  • Tom Geoghegan. Who still drinks dubonnet? (eng.) . BBC Date of treatment January 17, 2016.
Source - https://ru.wikipedia.org/w/index.php?title=Dyubonne&oldid=101324719


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