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J-7 (trademark)

J-7 is a trademark of fruit and tomato juices manufactured by PepsiCo .

J-7
J7 Anniversary Juice 2014.jpg
Type ofthe juice
ManufacturerWimm-Bill-Dann ( PepsiCo )
OriginRussia
Year1994 year
Colourdepending on the taste of the juice
Sitej7sok.ru

Content

History

The first packet of J-7 juice was produced by Wimm-Bill-Dann in 1994. It was with him that the history of packaged juices in Russia began [1] .

In 2001, he was the sponsor of the first season of the reality show " The Last Hero " on the ORT television channel [2] .

Juices and Nectars in Russia

Basic [3]
  • Apricot nectar
  • Apple juice
  • Orange juice
  • Grapefruit juice
  • Pomegranate juice
  • Tomato juice
  • Peach nectar
  • Grape juice
  • Cherry juice
  • Multifruit
  • Pineapple juice
Anniversary versions of 2014
  • Mango and orange
  • Lime , watermelon and lemon
  • Lime , lychee , mango, guava
  • Orange, Mango and Passion Fruit
  • Red orange
Other
  • Ginger and Raspberry (in a bottle)
  • J-7 Frutz (until 2016 - “J-7 Frustyle”, also called “Frustyle”)
  • J-7 Majority (also called "Majority")
  • J-7 Tone (until 2016 - “Tone”)
  • J-7 Whole Fruit
Previously released
  • J-7 Activ
  • J-7 bio
  • J-7 delice
  • J-7 exotic
  • J-7 idea
  • J-7 imuno
  • J-7 Immuno

Slogans

  • “Only the best!” ( 1990s , 2000s ) [4]
  • “Even juicier!” (From 1999 to 2001 ) [4]
  • “The world of desires, the world of opportunities” (from 2002 to 2003 ) [5]
  • “Live! Play! ”(In 2005 ) [6]
  • “Have you tasted J-7 today?” / “Have you tasted J-7 vitamins today?” (From 2008 to 2010 ) [7] [8] [9] [10]
  • “Happiness is visible immediately!” (From 2011 to 2013 ) [11]
  • “Uplift, mood!” (From 2017 to the present) [12]

See also

  • The juice
  • Wimm-Bill-Dann
  • Pepsico

Notes

  1. ↑ PepsiCo J7 | PepsiCo Russia (Neopr.) . www.pepsico.ru. Date of treatment January 3, 2016.
  2. ↑ REALITY-TV CONSTRUCTOR (unspecified) . Co-Communication (April 1, 2002).
  3. ↑ Learn the story of every sunflower! (unspecified) . core.j7sok.ru. Date of treatment March 27, 2017.
  4. ↑ 1 2 Slogans: Soft drinks (neopr.) . SloganBase - "Only better!".
  5. ↑ Ad unit (ORT, summer 2002)
  6. ↑ "Live! Play!" TV Commercial, Brand: J7, Agency: Euro RSCG Moradpour | ADVERteka - advertising catalog Advertology.Ru
  7. ↑ Advertising J-7 (2008)
  8. ↑ J-7 Advertising (2008) 58% Vitamin C
  9. ↑ Advertising J-7 (2009)
  10. ↑ Advertising J-7 (2010)
  11. ↑ The happiness of J7 juice is visible to the naked eye
  12. ↑ J7 completely changed his image

Links

  • Official site J-7
  • J-7 on the official PepsiCo website
  • J-7 on the Wimm-Bill-Dann official site
Source - https://ru.wikipedia.org/w/index.php?title=J-7_(Trademark)&oldid=99162839


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Clever Geek | 2019