Softsoap is an American brand of Colgate-Palmolive liquid soap and shower gels.
| Softsoap | |
|---|---|
 | |
| Industry | Consumer Hygiene Products |
| Current owner | Colgate-palmolive |
| Start use | |
| Former owners | The minnetonka corporation |
| Registered | 1979 |
| Website | |
History
The trademark appeared at the end of 1979, when entrepreneur Robert R. Taylor established the production of liquid soap with plastic dispensers for his company The Minnetonka Corporation ( Chaska , Minnesota ).
Taylor understood that other companies would try to copy his success, so he pre-purchased 100 million plastic bottles with pumps from the largest manufacturers in the US for $ 12 million [1] , which provided him with a one-year minimum strategic advantage.
For 6 months, while the new product was being advertised, Taylor managed to sell $ 25 million liquid soap [1] . The product packaging was very easy to find in stores, as it stood out against the background of bar soap.
Taylor sold the brand to Colgate-Palmolive in 1987 [1] .
See also
- Soap
Notes
- ↑ 1 2 3 John Rogers. Robert R. Taylor, creator of SoftSoap, dead at 77 . Associated Press (September 12, 2013). Date of treatment January 2, 2016. Archived January 2, 2016. (eng.)