Sharoykina, Elena Akinfovna

Born in 1979 ^[4] in the city of Dnepropetrovsk , in a family of engineers. Russian .

Parents worked at the Southern Machine-Building Plant named after A.M. Makarova (" Yuzhmash "). In school years, together with his family, traveled a lot around the USSR.

Education and career

She graduated from the Faculty of Journalism of the Dnipropetrovsk National University. Olesya Gonchara ( DNU ). By profession - television journalist.

She began her professional career on the Dnipropetrovsk regional television while still studying at the university. She conducted copyright programs on political and social issues, worked as a parliamentary correspondent.

Since the early 2000s, lives and works in Moscow. As a specialist in public relations, she participated in a number of image-building and humanitarian projects, as well as in various election campaigns. Established and currently leads the Russian company Production Ru Communication Group, specializing in the provision of marketing and consulting services. At various times, the company’s clients and partners were large state, commercial and public structures ( the United Russia party , the government of Khanty-Mansi Autonomous Okrug-Ugra , Federal State Unitary Enterprise RosRAO , FC URALSIB , Rosenergomash concern, the Russian Union of Auto Insurers (RSA), the Russian Football Union (RFU), media holding Newmedia Stars , etc.).

In 2006, she campaigned for Kirsan Ilyumzhinov , who was fighting for the post of president of the International Chess Federation (FIDE). This project brought her the Russian White Wing PR Prize in the nomination “Best Nonprofit PR Project of the Year”, as well as the nominations for PRoba and Silver Archer PR Prizes in the category “Best PR Project of the Year”. ^{[5] [6] [7]}

Since April 2016, he has been the General Director, and since March 2017, he has been the Editor-in-Chief of the Tsargrad TV channel ^[8] . Since September 2017, he has been conducting the Red Corner copyright program, whose guests are well-known statesmen and public figures ^[9] . In July 2018, she was awarded the “Russian Media Manager 2018” prize in the nomination “The Most Stylish Media Manager” in the “Personal Brand” category ^{[10] [11]} . On July 4, 2019, she again became the winner of the “Media Manager of Russia 2019” award in the “Electronic Media” nomination in the “online media” category ^[12] .

In 2004, the Stupinsky meat processing plant, the CenterTrade trading company and the production studio Production Ru established a non-governmental non-profit organization - the National Association of Genetic Safety ^[13] . The president of the Association was elected senior researcher at the Institute of Development Biology. N.K. Koltsova RAS, Ph.D. Alexander Baranov ( July 29, 1946 , Moscow , USSR - October 14, 2015 , Moscow , Russia ), Elena Sharoykina was appointed to the post of director.

In November 2014, Sharoykina E.A. became the main coordinator of the international project ^{[14] [15]} “ GMO Factor ” - the largest study on the safety of GMOs and related pesticides.

Without a specialized education (biological, chemical or medical), meanwhile, he regularly acts as an expert in working groups on environmental and food safety of the State Duma, relevant Russian ministries and departments ^[16] . He takes part in news and analytical programs of federal television channels ^[17] , reads author's lectures on environmental issues at various public venues ( Central House of Artists , Krasny Oktyabr, lecture hall of the Dozhd TV channel ^[18] , etc.). He is a regular speaker at environmental forums, conferences and other events both in Russia ^{[19] [20]} and abroad ^[21] .

Author and member of the editorial board of the popular science magazine " Science and Religion " ^[22] ; columnist of the Moscow city newspaper Green City ^[23] and the business newspaper Vzglyad ^[24] . She criticized A. Navalny ^[25] .

He is a member of the Council for the Development of Public Control under the Committee of the State Duma of the Federal Assembly of the Russian Federation for public associations and religious organizations .

It carries out explanatory work on the problems of uncontrolled distribution of GMOs ^{[26] [27]} and the threats to the use of biotechnology for military purposes ^[28] .

According to opponents, E. A. Sharoykina played a key role in lobbying the “anti-GMO" legislation of Russia ^[29] . After the appearance at the end of 2012 of a draft resolution of the Government of the Russian Federation on the procedure for approving state registration of GMOs ^[30], E. A. Sharoykina became one of the main organizers and an active participant in the public campaign to counter the adoption of this document ^[31] . The OASA held numerous street pickets with the slogans "No Monsanto !" and “For Russia without GMOs” ^[32] , the corresponding petition was sent to President of Russia V.V. Putin.

After the government’s decree No. 839 was nevertheless adopted despite public criticism, E. A. Sharoykina, together with representatives of several other non-profit organizations and experts in the field of biological and food safety, filed an application with the Supreme Court of the Russian Federation in December 2013 with the aim of challenge the legality of this legal act ^[33] . On December 25, 2013, she became one of the initiators of an open appeal by representatives of scientific, public and environmental organizations to the President of Russia VV Putin with a demand to repeal Resolution No. 839 and introduce a temporary moratorium on the cultivation of transgenic crops in Russia ^[34] . In the summer of 2014, the entry into force of this resolution was postponed for 3 years ^[35] , and in June 2016 the State Duma simultaneously with the “ Spring Package” adopted the “anti-GMO” law ^[36] .

Critics also accused E. A. Sharoykina of the fact that the Russian “siloviki” ^{[37] [38]} were actually behind her lobbying activities.

In 2016, it was added to the database of the Ukrainian extremist website Mirotvorets, banned in Russia, as a “Russian accomplice of terrorists”.

It is the prototype of one of the main heroines of the fantastic "eco-bestseller" Sergei Tarmashev "Heritage" and "Heritage 2" - a dilogy published by the publishing house " AST " in 2010 and 2012 ^[4] . The book describes the events that led the planet to a monstrous genetic catastrophe due to the uncontrolled spread of GMOs, and the struggle of the main characters with a corrupt world government for the salvation of mankind ^[39] . In the novel, Elena is also called "Sharo the Predictive" and "Great Sharo" for the come true forecast of a global environmental catastrophe.

The activities of Sharoykina E.A. at the head of the OASA are dedicated to the Internet series " Bioprospecting " ^[40] , which has been broadcast on the Internet channel Russia.ru since 2008. The stars of politics, culture and show business took part in the series. The media reaction to it was the appearance of the term “bio-glamor” ^[41] .

A staunch supporter of the ideas of " deep ecology ", " sustainable development ", alter globalization ^{[42] [43] [44]} , the social responsibility of states and transnational corporations ^[45] not only to present, but also to future generations of people.

He is fond of art history , psychology , comparative religion . In his free time, he produces documentaries ^[46] .