Appodeal is a free service aimed at optimizing revenue from mobile advertising and aimed at mobile application developers. Appodeal acts as an auction house that provides access to the application to all advertisers in the market through interaction with the largest DSP and RTB exchanges. The purpose of Appodeal is to select and display the most profitable advertising for the creators of the application.
| Appodeal | |
|---|---|
 | |
| Type of | mobile ad revenue optimizer |
| Author | Pavel Golubev |
| operating system | iOS , Android |
| First edition | 2015 |
| Website | appodeal.com |
Service installation is carried out through the connection of a simple ten-line SDK , which eliminates the need for an individual connection to the advertising networks used.
Content
- 1 History
- 2 Features
- 3 notes
- 4 References
History
The service was founded in 2014 by Pavel Golubev, by that time already having five years of experience in developing and publishing mobile applications [1] . In 2011, Paul first came to the United States . The purpose of the trip was the development of Alfa Productions , a company engaged in publishing and promoting mobile applications [2] . Then he worked on the Columbis project, a SaaS service that automates the activities of travel agencies.
Wanting to increase the profitability of his own mobile applications, Pavel studied the market of traffic optimization tools, but was not satisfied with the existing solutions. So the idea came up to create a new service for optimizing revenue from mobile advertising. Over time, the project grew to independent and was called Appodeal , and for its implementation the company of the same name was founded [1] . The starting capital was 200 thousand US dollars invested by Pavel [2] , in the future they managed to attract another 3.1 million dollars as investments [3] [4] . Work on the project is carried out by a distributed team, the main office of the company is located in the Silicon Valley of San Francisco [2] .
Features
The work of the service consists in selecting and displaying the most profitable advertisement for the creators of the application. In general terms, the operation scheme is as follows:
- request: Appodeal requests ads;
- auction: receiving applications from advertising networks and choosing a winner;
- analysis: the service adapts to user behavior;
- display: display of the most profitable advertising [5] .
Appodeal provides access to the largest advertising networks, such as Chartboost , AppLovin , Amazon Ads , as well as to the main RTB- exchanges: Rubicon project , OpenX , Nexage , MoPub , Smaato .
Analysis of user behavior allows you to choose the most suitable type of advertising: CPI , CPC or CPM .
Among the frameworks, Unity , Cocos2d-x , LibGDX , Marmalade , Gideros , PhoneGap , Adobe Air , Basic4Android , Cordova , Xamarin , Game Maker are supported .
Using the service is free, no commission is charged. Payments to users of Appodeal are made on demand, without a mandatory expectation of NET30 or NET60 (30- or 60-day period). A request for payment of funds can be submitted already on the first day of using the service, while the minimum payment amount is $ 20. Payment is possible through Bitcoin , WebMoney , Yandex. Money ” , PayPal or bank transfer [1] .
The service is connected through the installation of a single ten-line SDK . In addition, authorization in various advertising networks occurs through an account in the Appodeal system, without the need to register in each network. Statistical information flows here.
In general, the creators of the service claim that installing Appodeal can increase revenue from mobile advertising by 30 percent or more and free the developer from the need to choose ad networks and exchanges, thereby giving him more time directly to develop [6] .
Notes
- ↑ 1 2 3 Konstantin Panfilov . Appodeal - a free optimizer of advertising revenue in applications // Zuckerberg Call ( siliconrus.com ). - May 5, 2015. (Retrieved August 8, 2015)
- ↑ 1 2 3 Konstantin Panfilov . Letter to the editors: How I left for the USA and attracted $ 3 million of investments in half a year // Zuckerberg Will Call ( siliconrus.com ). - July 6, 2015. (Retrieved August 8, 2015)
- ↑ Alexander Semenov . American service for monetizing applications with Russian “roots” Appodeal raised $ 3.1 million // App2Top.ru. - June 23, 2015. (Retrieved August 8, 2015)
- ↑ Appodeal // CrunchBase. (Retrieved August 8, 2015)
- ↑ Appodeal - a real offer of monetization of mobile traffic // BDG Delovaya Gazeta. - June 12, 2015. (Retrieved August 8, 2015)
- ↑ Develop or sell? // Mobile Content: Magazine. - June 17, 2015. (Retrieved August 8, 2015)
Links
- Official Russian-language site Appodeal
- Appodeal is a free ad revenue optimizer for mobile developers . An article by Pavel Golubev on the company's blog on the Habrahabr site. - June 9, 2015. (Retrieved August 8, 2015)