Brestoran ( English Breastaurant , from English breast - “breast” and English restaurant - “restaurant”), boobies [1] [2] - a restaurant with half-naked waitresses , as a rule, sexy girls. The term “breastaurant” dates from the early 1990s, around the time the Hooters chain of restaurants became popular in the United States [3] . Since then, this neologism has been applied to other restaurants using this business model, such as , , Bombshells, Bone Daddy's, Ojos Locos, Bikinis Sports Bar & Grill , Show- Me's, Mugs & Jugs and .
"Brestorany" often have an ambiguous name with a sexual connotation and similar themes in the design and menu. Restaurants offer numerous "lures" for customers, including alcohol and a playful service [4] . According to Yahoo! , the four pillars of the Brestoran: service, food, entertainment, and female breasts [5] [6] .
The Hooters network has been operating since the 1980s and is considered a pioneer in this market segment. Other companies soon followed suit [7] . According to Technomic, a food research company, the three Brestoranes following Hooters in popularity showed sales growth of at least 30 percent each in 2011. Despite the fact that these “upstarts” make up no more than 1% of the restaurant business in the USA, they grow faster than other “casual” establishments of the same price category, such as or restaurants, which experienced a decrease in sales in conditions of 2008 global economic downturn [8] .
In October 2012, owners of the Bikinis Sports Bar & Grill network successfully registered the term “breastaurant” as a trademark in the United States Patent and Trademark Office [9] .
The gender opposite of the Brestoran is, for example, the Tallywackers restaurant, opened in Dallas , Texas in May 2015, where half-naked men serve clients [10] .
Content
Incidents
May 17, 2015 in one of the restaurants of Twin Peaks, located in Waco ( Texas ), there was a shoot-out between members of two gangs of bikers , resulting in 9 deaths, 18 were injured and about 180 were arrested by the police [11] .
In Culture
- Episode " Highlights " of the animated series " South Park "
See also
en: Bikini barista - coffee shops using the same business model.
Notes
- ↑ Translation option from Russian-language localization of the Space Dandy anime series
- ↑ Daniel Trabun. The psychedelic series "Space Dandy" . Look At Me (January 20, 2014). Date of treatment July 23, 2015.
- ↑ Mikin, Mark. Hostess of the Week, 'Breastaurant' Edition (June 27, 2011). Date of treatment June 28, 2012.
- ↑ Doctorow, Cory. "Breastaurants" are Hooters 2.0 (June 8, 2011). Date of treatment June 28, 2012.
- ↑ The Week's Editorial Staff. The 'breastaurant' boom: Why Hooters knockoffs are thriving (June 26, 2012). Date of treatment June 28, 2012.
- ↑ Breastaurants experiencing a mini-boom
- ↑ Agencies. 'Breastaurants' with 'view' booming in struggling US dining industry (June 27, 2012). Date of treatment June 28, 2012.
- ↑ Daily Mail Reporter. The breast restaurant guide: How waitresses offering dinner and a tacky 'view' are keeping US diners alive in the recession (June 24, 2012). Date of treatment June 28, 2012.
- ↑ Trademarkia. USPTO Trademark: Breastaurant Neopr (April 24, 2013). Date of treatment June 28, 2012.
- ↑ There's finally a Hooters-style restaurant featuring men. It's called Tallywackers. - The Washington Post
- ↑ 9 dead in Texas biker brawl CNN. May 17, 2015. Retrieved May 17, 2015.