Pace 4 life

Pace 4 Life is a British company, socially oriented ^[1] , engaged in the supply to the developing countries of already used pacemakers ^[2] . In mid-2015, device installation operations were conducted in Gann , Sudan, and India . It was founded by ethnic Indian Balasundaram Laban in London in 2013 with a grant from Google ^[1] .

Pace 4 life
Type of	Social Enterprise
Base	2013
Location	Great Britain , London
Key figures	Balasundaram Laban
Industry	Healthcare
Site	pace4life.org

The company has an agreement with the British Independent Funeral Directors funeral agency , which coordinates with the relatives of the deceased a seizure at the opening of a pacemaker ^[2] . In addition to this device, it is possible to receive from hospitals and morgues ^[3] . Further, the pacemaker is tested and if it is deemed suitable for reuse, it undergoes sterile treatment ^[4] .

For reuse, only those pacemakers are selected whose battery charge is more than 70% (the full service life of the new device is 7-10 years) ^[5] . The company is assisted in testing devices by the University of Michigan, the University of Manchester and several other organizations. The company is assisted by a number of pacemaker manufacturers ^[3] .

The company works in contact with the UK Department of Health and the UK National Health Service , as well as a number of charitable medical organizations in developing countries ^[3] .

According to a company study in developing countries, about 2 million people with heart disease die each year from a weak level of medicine and the inaccessibility of pacemakers ^[4] .

In the UK, about 35,000 such devices are installed annually and, after the death of the owner, the devices are usually disposed of ^[4] .

The cost of the device in the UK is about 2,500 pounds ($ 4,100), the most inexpensive device on the market costs about $ 800, but this amount is not comparable even with the annual income of some residents of the world's poorest countries ^[4] .

At this stage of development, the enterprise does not make a profit , however, according to the business plan of the creator of the company, after setting the work to a stable level, the enterprise should become profitable ^[1] .