“Trew Era Cafe” is a cafe founded in 2015 in London by comedian Russell Brand on income derived from the publication of his book Revolution.
| Trew era cafe | |
|---|---|
| Base | 2015 |
| Founders | Russell Brand |
| Location | London  Great Britain |
| Industry | Cafe |
History
While working on his book “The Revolution,” British comedian and civic activist Russell Brand reported that he would send the income to the opening of a social enterprise that would hire people who had drug addiction [1] .
Work on the creation of a cafe began in February 2015 in the Hoxton district of London's East End [1] . The institution, called “Trew Era Cafe” (from the name of the New Era district and the Internet show of the Brand “The Trews”) [2] , was opened on March 26, about 200 people attended the ceremony [3] . All the leading British newspapers wrote about the event, including The Guardian [1] , The Daily Telegraph [4] and the London Evening Standard [5] . Speaking at the opening of the brand, he criticized political parties and said that projects like Trew Era Cafe would help change the world for the better, and that he plans to open a network of such establishments [6] . The business model used by the cafe aims at the self-sufficiency of the enterprise, rather than making a profit [1] .
Notes
- ↑ 1 2 3 4 Hannah Ellis-Petersen. Russell Brand donates Revolution book profits to New Era cafe (eng.) . The Guardian (26 March 2015). The appeal date is May 12, 2015.
- ↑ Alex Hudson. Russell Brand opens up his Tara Era Cafe with a smash (Eng.) . Mirror (March 26, 2015). The appeal date is May 12, 2015.
- ↑ Russell Brand Outlines vision for "new economic enterprise (English) . WArrington Guardian (26 March 2015). The appeal date is May 12, 2015.
- ↑ Leah Hyslop. Russell Brand in the open in London The Daily Telegraph (26 March 2015). The appeal date is May 12, 2015.
- ↑ Susannah Butter. Russell Brand rebranded: how does your favorite revolutionary coffee shop in Hackney (English) . London Evening Standard (27 March 2015). The appeal date is May 12, 2015.
- ↑ Megan White. Can Russell Brand Era Café? (eng.) Huck (27 March 2015). The appeal date is May 12, 2015.