Carpets Jaipur ( Jaipur Rugs ) - Indian company, manufacturer of handmade woven carpets from silk and wool . It was founded in 1999 in Jaipur [2] . It operates in 8 states of India, the company employs more than 40,000 artisans in 600 Indian villages [3] .
| Jaipur rugs | |
|---|---|
| Type of | Social enterprise |
| Base | 1999 |
| Founders | |
| Location | Jaipur , India |
| Key figures | Nand Kishore Chodri |
| Industry | Textile industry |
| Turnover | 250 million dollars [one] |
| Site | jaipurrugsco.com |
It is one of the leaders in the handmade carpets market in India [1] , exports goods abroad. The direct social orientation of the company has a great positive effect on the fight against poverty in India [3] . The company's slogan is “To serve the community.”
Content
History
Traditionally, the market of woven carpets in India implies the interaction of the contractor ( artisan ) with the seller company through a network of intermediaries that have a great influence on the cost of both the final product and the size of the payment to the direct contractor, significantly lowering it.
In 1999 he created the company Carpets of Jaipur, its founder Nand Kishore Chodri, decided to change the situation in a number of states in India, excluding intermediaries from the historical pattern of the market , thereby significantly reducing the cost of final products, while increasing payments to the direct contractor.
Having built a model of social business at the initial stage of the company's formation, he focused his work on establishing connections with artisans in the field, giving them the opportunity to directly enter the sales markets under his trademark [3] .
Thanks to the efforts of Chaudhry in Indian society, the work of a weaver’s male ceased to be exploitative in nature [3] . The concept developed by the company implies familiarization of weavers with safety techniques, providing them with material, providing design models in demand on the market for work, mentoring and a control system for finished products [3] .
The business model quickly gained popularity among artisans, starting in 1999 with 200 machine tools, and by 2014 their number had grown to 8,000 [4] .
At the same time, up to 40,000 artisans collaborate with the company in 8 Indian states: Rajasthan , Gujarat , Sikkim , West Bengal , Jharkhand , Orissa , Nagaland and Bihar [1] .
The founder of the company in India got the nickname - " Gandhi " carpet industry [5] .
The company exports products to more than 40 countries, among which the main importers are: USA , Australia , Canada , Greece , Germany and Spain [1] .
Awards
- CNBC TV18 Emerging India Award 2014, for work aimed at the benefit of society [6] .
- NASSCOM Social Innovation Award 2014, for innovations in information and communication technologies aimed at solving social problems [7] .
- IndiaMART Leaders Of Tomorrow Awards 2013, for outstanding services in building small and medium businesses [8] .
- The Times of India Social Impact Award 2012, for providing livelihood opportunities for people burdened with poverty living in remote areas of India [9] .
Notes
- ↑ 1 2 3 4 Jaipur Rugs Company Pvt. Ltd. (Jaipur carpets) is a well-known manufacturer and wholesale exporter of woven rugs made of silk, wool, silk and wool ... (Not available link) . Date of treatment May 13, 2015. Archived May 19, 2015.
- ↑ EY Entrepreneur Of The Year Award 2010 winners announced
- 2 1 2 3 4 5 Jaipur Rugs: A Remarkable Social Enterprise
- New A new book by Rashmi Bansal
- A Jaipur Rugs: Connecting Rural India to Global Markets / Published by GlobaLens, a division of the University of Michigan (not available link) . Date of treatment May 13, 2015. Archived March 17, 2012.
- ↑ CNBC awards for Socially Responsible Retail Trading . CNBC.
- ↑ NASSCOM Social Innovation Honors 2014 . NASSCOM.
- ↑ India Mart Leaders of Tomorrow (inaccessible link) . India Mart. Archived December 17, 2013.
- ↑ Soaicl Impact Award 2012 . The Times of India.