CrowdRise is a company and e-commerce platform of the same name that uses crowdsourcing to collect charitable donations. CrowdRise was founded in 2009 by American actor Edward Norton , his wife Shauna Robertson , and also two business brothers, the founders of the online store Moosejaw.com, Robert and Jeffrey Wolf. After selling their business, the brothers, inspired by an online fundraising campaign that Barack Obama used during the 2008 presidential election, helped Norton create his own interactive website [1] [2] [3] [4] [5] [6 ] .
| CrowdRise | |
|---|---|
| Year of foundation | 2009 |
| Location | Detroit , MI , USA |
| Key figures | Edward Norton and Shauna Robertson |
| Field of activity | social entrepreneurship , online fundraising |
| Tagline | If You Do Not |
| Site | crowdrise.com |
The CrowdRise fundraising model is based on attracting the maximum number of people, using the gamification platform and the scoring system using award points. Through its social website, bonuses and fun contests CrowdRise gathers users who join the charity fundraising campaign. Users compete for prizes among themselves, getting points from other members for every dollar they earn and donate (among the prizes are laptops, e-book readers, game consoles and gift cards). One of the first CrowdRise partners in website promotion and fundraising was the New York Marathon [2] .
CrowdRise users (including celebrities) can create personalized fundraising pages. Through CrowdRise, Norton raised funds for reserves in Kenya and Tanzania , actor Seth Rogen raised money to fund research on Alzheimer's disease (Kick Alzheimer's In The Ass) and The $ 10 To End (Malaria) Project, musician Flee funded a music education program for young people, actress Kristen Bell raised funds to fund Invisible Children and The Art of Elysium; actress Elizabeth Banks supported the LA's Best After School Program and Partners In Health. Also through CrowdRise, volunteers who are going to personally participate in organization's projects in Africa communicate. The CrowdRise website is a self-sustaining enterprise that takes a percentage of donations, including a credit card transaction fee [2] [3] . In the field of social entrepreneurship, CrowdRise works closely with the Skoll Foundation [7] .
Notes
- Oll Skoll Foundation and The Huffington Post Launch First Crowdfunding Challenge for Social Entrepreneurs (Eng.) . Skoll Foundation. The appeal date is May 11, 2015.
- 2 1 2 3 Online Giving Meets Social Networking (English) . The New York Times. The appeal date is May 11, 2015.
- 2 1 2 Crowdrise: Ed Norton Launches Fundraising And Volunteerism Site (Eng.) . The Huffington Post. The appeal date is May 11, 2015.
- ↑ Fred Wilson Leads $ 23M Funding In CrowdRise, A 'Charity Water' For Everyone (eng.) . Tech Crunch. The appeal date is May 11, 2015.
- N Ed Norton's Charity Company Doesn’t Sound So Charitable (eng.) . The Times. The appeal date is May 11, 2015.
- Row CrowdRise, Ed Norton's Charitable Social Network, Raises $ 23 Million (English) . Entrepreneur. The appeal date is May 11, 2015.
- ↑ Skoll SE Challenge (English) . Crowdrise The appeal date is May 11, 2015.