Local Hero (from the local local hero - “local hero”) is the first publicly available system in Russia to host hyper- local online media advertising , which allows you to instantly publish banners on millions of the largest sites of Runet and only displays them on personal computers and mobile devices located in a small target area up to the city block (minimum radius is 500 meters) [1] [2] [3] .
| Local hero | |
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| URL | localhero.ru |
| Site type | Internet service , hyper local advertising |
| Languages) | Russian |
| Author | AlterGeo (company) |
| Beginning of work | December 9, 2014 |
Content
Working Principles
Based on integration with several RTB systems ( Google DoubleClick , Yandex , Adfox, Spicy, etc.), which gives, according to the co-founder of Local Hero Alexander Dorzhiev, a huge potential reach - “the lion’s share of more or less large Runet sites that earn money on advertising, participate in these exchanges ", including AdMe, Avito , Fishki , various portals , including news and entertainment [4] .
Accurate geotargeting is provided by AlterGeo hybrid geolocation technology [5] .
Works as an online self -service . To start a campaign, just point on the map and select a radius (from 500 meters to 5 kilometers), and then create a banner using a template or load a finished one [6] [4] . The service is available without registration, however, an account is required for payment and the start of placement.
Application
Basically, Local Hero is designed to promote local business: cafes , restaurants , car services , beauty salons , fitness clubs , shops and other similar enterprises, the majority of potential customers who live, work or just come close to the corresponding points of sale. Kommersant Money magazine mentioned the system in its material on “the most creative and cost-effective ways to promote products and brands” [7] .
In addition, it was used during election campaigns [8] for promotion via the Internet : the Yabloko party , for example, launched banners depicting candidates for the Moscow City Duma for display only in the territory of their single-mandate constituencies [9] , whose boundaries were set by polygons with 50 100 vertices [4] .
See also
- Hyperlocal Advertising
- Geo-contextual advertising
- Marketing
- BTL
- Internet advertising
- Geo targeting
- Geoservices
Notes
- ↑ In Russia, the first open local hyper-local advertising placement system appeared. Local Hero . CNews (12/09/2014). The appeal date is April 7, 2015. Archived April 16, 2015.
- ↑ AlterGeo launched the first open hyper-local advertising system . Cossa.ru (December 9, 2014). The appeal date is April 7, 2015.
- ↑ AlterGeo launched the Local Hero geo-targeted advertising system . Firrma (December 9, 2014). The appeal date is April 7, 2015.
- ↑ 1 2 3 Local Hero: Ads within 500 meters. How can a regional sex shop show its advertising only to lonely travelers passing at a distance of no more than 500 meters from it? Seopult.TV (February 11, 2015). The appeal date is April 7, 2015. Archived April 14, 2015. ( https://www.youtube.com/watch?v=idOfcLVb4Tg )
- ↑ FAQ . Local Hero. The appeal date is April 7, 2015.
- ↑ New AlterGeo service has learned to target the display of banners according to geo-coordinates with an accuracy of 500 meters . Zuckerberg will call (Dec 9, 2014). The appeal date is April 7, 2015.
- ↑ Advertising on the inspiration . Kommersant Money (03/02/2015). The appeal date is April 7, 2015.
- ↑ Hyperlocal outdoor advertising on the Internet. Innovative decision for elections . SlideShare. The appeal date is April 7, 2015.
- ↑ AlterGeo has learned to make money from hyper-local advertising in a new way . Roem.ru (December 9, 2014). The appeal date is April 7, 2015.