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Distributor

Distributor , distributor ( English distributor "distributor"):

  • a company engaged in bulk purchasing, or an individual entrepreneur , carrying out small wholesale or wholesale purchase of certain goods from large industrial manufacturing companies for the purpose of subsequent marketing of these goods to retailers or dealers in regional markets . It can carry out its activities both on its own and not on its own behalf, but at its own expense.
    In addition to acting as a reseller, the distributor can also provide marketing services , installation and commissioning services, as well as provide training on the operation of the latter.
  • wholesale or retail (it is understood that the distributor will sell to retail points of sale) a seller with a highly organized structure of active sales, often owning exclusive rights to represent certain goods in a fixed territory.
  • in food and non foods - a trade organization (legal entity) selling consumer goods purchased under a purchase and sale agreement and a distribution agreement between the manufacturer on a long or short term basis at its own expense with the subsequent sale of this product through different distribution channels: traditional retail , network retail (federal, international, local), wholesale distribution channel, sub-distribution, open and closed sales markets in accordance with the recommended producer pricing policy .
    Key indicators of distributor performance: sales volume, level of qualitative and quantitative distribution in a fixed area.
Evaluation criteria when choosing the manufacturer of a given trade organization are:
  1. Solvency.
  2. The presence of a highly organized active sales structure.
  3. Sufficiency of resources to fully cover the allocated territory.
  4. Ability to effectively plan and execute agreed procurement plans on a weekly / monthly / yearly basis.
  • as distributors of information - official representatives of the economic interests of the company.
  • in steelmaking , a set of mechanisms (aggregates) of the smelting site, controlled by the driver (converter operator); the responsibility of the distributor driver also includes loading devices for supplying bulk materials, ferroalloys to the converter (into the ladle furnace) and an oxygen lance.

See also

  • Broker
  • Dealer

Links

  • Raizberg B.A., Lozovsky L. Sh., Starodubtseva Ye. B. Modern economic dictionary. 5th ed., Revised. and add. - M.: INFRA-M, 2007. - 495 p. Distributor
  • Black distribution legends - an article on the CRN / RE portal (“IT Business”) on IT distribution in Russia
Source - https://ru.wikipedia.org/w/index.php?title=Distributor&oldid=99969899


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