The current TV channel “War & Peace” is a Russian satellite and cable TV channel with journalistic, informational, analytical, cultural and educational topics. The channel broadcasts feature films and documentaries on science, technology and history, journalistic broadcasts and journalistic investigations. He presents a Russian view of what is happening in the world and reflections on the future through the prism of the past and the present. The popular science style of the channel is addressed primarily to a male audience of 25 to 60 years old. [one]
| Actual TV channel "War & Peace" | |
|---|---|
| A country | Russia |
| Broadcast time | Around the clock |
| Broadcast language | Russian |
| Subject channel | Journalistic, popular science |
| Broadcast start date | 2010 |
| Broadcast license | TV No. 24616 of 11/21/2013 |
| Founder | Vitaliy Fedko |
| Owner | Media group “War and Peace” |
| Tagline | “War & Peace” - a new word in world television |
| Site | voinaimir.tv |
Content
History
The project of the channel "War & Peace" was born in 2000, its ideological inspiration and creator is Vitaly Fedko . Autentic was also listed as a co-founder. However, German partners withdrew from the Russian part of the project due to delays in sublicensing broadcasts. However, Autentic promised to support the distribution of the channel in Germany afterwards. The main content provider for the War & Peace thematic channel is the Korona Film studio , on the basis of which the channel was created. [2]
Broadcasting of the War & Peace channel began in the summer of 2010, simultaneously with two of the most popular satellite platforms at that time: NTV Plus and TricolorTV . The launch of the channel was accompanied by a wide discussion on Internet forums and the support of friendly Web resources.
The complex of technical services for the channel was provided by the company Red Media. [3] NTV-Plus provided the channel with about 600 thousand subscribers. The declared number of subscribers from the Tricolor platform was 250 thousand. This figure was projected to increase to 1 million by the end of the year.
However, by December 1, 2010, the channel interrupted its broadcasting on satellite.
In April 2011, the War & Peace channel returned to the Tricolor TV platform. At the same time, the media group of the same name, which includes a television channel and a film studio, is launching its shares on the MICEX market. Entering the exchange allowed the company to receive additional financing for the development of the channel. In the framework of the resumed broadcasting from mid-October 2011, it is planned to show the expert-analytical program "Game for Russia!" [2]
In 2011, the channel’s broadcasting expanded, an agreement was signed with the Ukrainian cable network MediaCast. By 2013, the audience of the channel in Ukraine was to reach 300 thousand people. [four]
On December 2, 2011, it was announced that the War & Peace television channel had concluded an agreement with the company LGMA ( USA ) to organize broadcasting in New York . It was planned that the media company LGMA will provide a technical platform for broadcasting and will promote the channel as part of a package for the Spanish and Russian-speaking audience in New York.
Georges Leclair, President of LGMA:
I see great prospects for this project. In the context of the value crisis in America, people seek alternative visions and understandings of what is happening. The content and general orientation of the War & Peace television channel meet the request of viewers in the USA as well as possible.
However, the planned broadcast in New York did not take place.
On January 1, 2012, the channel stopped broadcasting as part of the Tricolor TV platform. The official reason is a technical malfunction on the side of the channel. [5] However, the broadcast continued on its own website.
Twice the War & Peace television channel began satellite broadcasting and twice went to the Internet. The last time, in July 2014, this was due to a malfunction in the satellite ABS-2. [6]
In 2014, the channel announced the resumption of broadcasting. This time, the company decided not to go to the satellite, but to carry out signal logistics over the Internet . [7]
Says Vitaly Fedko, General Director of the War and Peace Media Group:
Although satellite delivery is convenient, it is expensive. In late December, we began shipping to the SPB TV platform. “On the ground” is significantly, incredibly cheaper. However, additional efforts are needed to increase the recognition of the channel when it exists only in the Internet environment compared to the distribution from the satellite. [6]
The channel is broadcast in SD format, in the future it is supposed to broadcast in HD-quality. Especially for this, the Crown Film studio is developing a format solution that will make it possible to broadcast old films in HD format. At the same time, all the new films and inter-program elements that are being prepared in the film studio for the channel are being created in HD quality.
The channel is distributed both on an individual À La Carte subscription and as part of operator packages. [eight]
Channel Structure
Journalist of the TeleSputnik publication Roman Magradze, first impression of the channel:
You can’t understand for a long time whether this is a new network game embodied in a television format, or the original form of propaganda for a new patriotic movement. And just watching TV directly on the channel is somewhat reassuring - a documentary film with an emphasis on the political component.
The channel’s content filling structure consists of documentary (80%) and feature (12%) films, analytical programs (8%). Of these, in-house content is 25%. A significant part of the programs is purchased from foreign partners under the Branded Blocks scheme, which involves the manufacturer participating in the channel’s revenues in exchange for content. [9]
Channel programming is carried out using the Info-Reactor technology - this is a special sequence of films, each of which reflects one of the eight main topics that are interconnected, complementing each other and transmitting a three-dimensional picture of life. The system programming technology of the Info-Reactor channel received a special mark from the International Academy of Television Sciences and Arts (New York) .
Info-Reactor
Knitting needle "Other". Films about people “great in spirit and thought,” who showed mankind new horizons and development paths. These are films about Christ and Buddha , Leonardo da Vinci and Leo Tolstoy ...
"Gardens and cities." Films about everything that mankind can be proud of: Egyptian pyramids , Venice and St. Petersburg , Tibetan temples, Russian wooden architecture - the embodiment of the ideas of great thinkers and visionaries in matter.
"Other worlds". Here are films about parallel worlds and realities, other logics of life, other civilizations - Mayans or Etruscans , about the convex worlds of the " Lobachevsky geometry ", about the legendary St. Petersburg underground of the 80s ...
"Adventures of strategies." These are films about the art of management based on examples of strategies of great figures of the past and present: Alexander of Macedon , Genghis Khan , Schlieffen , Paulo Coelho , carriers of the art of fighting “9 dragons” ...
" Money and symbols of power." Under this heading, films about how money , symbols of material, political, spiritual power affect a person’s life.
"Another 20th century." This includes films about alternative and reasonable views on the events of the past: the secret causes of the First World War and the Russian Revolution , the causes of the Great Depression and the Oil Shock of 1972, and much more.
"Scenarios of the future." Films about possible geopolitical, geoeconomic, ontological scenarios for the development of the world and future wars. The program for the “Game for Russia!” Channel is also located here.
“Oh Technique! Oh, Arms! ” These are films about technology, technology, innovation , cognitive and “ordinary” types of weapons - about what will become important in our near future.
Advertising
The position of the War & Peace television channel regarding advertising has always been clear: there can be no advertising on the channel. According to the creator and creative director of the channel, Vitaliy Fedko:
Media, the basis of financing, which are advertising revenue - do not need a smart and thinking audience. It is much more difficult for an advanced person to sell something, and advertising for him does not work as efficiently. Therefore, the market has a paradoxical situation, which is supported by mainstream media. At the same time, a layer of people has already emerged who understand that such media simply “brainwash” their brains and look for alternative information on the Internet.
Signal Delivery Technical Parameters
Signal delivery is carried out via the Internet using specialized software . UDP and SDI streams are issued from the broadcaster’s server. Available streaming protocols (delivery to cable operators):
1) Adobe Flash RTMP (RTMPT, RTMPE, RTMPTE, RTMPS) Adobe Flash HTTP Dynamic Streaming (HDS);
2) Apple HTTP Live Streaming (HLS);
3) MPEG-DASH ;
4) Microsoft Smooth Streaming ;
5) RTSP / RTP ;
6) MPEG2 Transport Protocol ( MPEG-TS )
Channel Projects
Media channel "War & Peace" - an Internet portal, an interactive version of the channel. [10] The launch of the beta version of the War & Peace interactive channel is expected this year. It will have both linear broadcasting, and the ability of the viewer to choose a storyline. Interactive selection is based on VOD technology. [eleven]
“Game for Russia!” Is an expert and analytical program . It was created in 2010 by director Vyacheslav Lavrov and a group of Pereslegins . In its format, this is the reproduction of possible future scenarios, as well as alternative opportunities in the past. Games are held in the methodology of command-staff games used in the general staffs of the army . Experts - players make decisions, being in the role of world famous politicians of those countries, including Russia, whose global interests clash on the world map and whose behavior determines the fate of the world in a crisis .
“Message of the Four” - the first episodes of the project can be watched on the channel.
Slogans
Break the zombie
“War & Peace” - a new word in world television
More than television
Notes
- ↑ "War & Peace" - a new television channel - Around TV . The appeal date is December 7, 2014.
- ↑ 1 2 Tele-satellite “War and Peace”: the philosophy of patriotism . Date of treatment December 3, 2014.
- ↑ "Red Media" launched "War and Peace" on the air . The appeal date is December 7, 2014.
- ↑ Cable TV Union of Ukraine . Date of treatment December 3, 2014.
- ↑ Tele-satellite. The channel is dead! Long live the channel! Date of treatment December 3, 2014.
- ↑ 1 2 The broadcaster uses all types of delivery . The appeal date is February 19, 2015.
- ↑ The Channel "War and Peace" resumes broadcasting . The appeal date is December 7, 2014.
- ↑ Vitaliy Fedko: “Crown Film” does not work “on order” . The appeal date is February 17, 2015.
- ↑ War & Peace is returning ... for the third time . The appeal date is February 17, 2015.
- ↑ The War and Peace media group will invest more than $ 160 million In the development of its own television channel and Internet resource until 2017 . Date of treatment January 15, 2015.
- ↑ Broadcasters are focused on development . The appeal date is February 17, 2015.
Literature
- Magradze, R. “War and Peace”, the philosophy of patriotism // Tele-Sputnik. - 2010. - No. 10 (180). - S. 34-37.
- Magradze, R. Cemetery of TV channels 3 // Tele-Sputnik. - 2011. - No. 2 (185). - S. 85.
- Magradze, R. “War and Peace” goes public // Tele-Sputnik. - 2012. - No. 1 (195). - S. 56.
- Magradze, R. Channel is dead! Long live the channel! // Tele-Satellite. - 2012. - No. 7 (201). - S. 55.
- Be intense, fast and efficient // Media News. - 2012. - No. 7 (341). - S. 20-22.
- Environment is a metaphor for diversity // Media News. - 2013. - No. 7 (364). - S. 27.
- Magradze, R. “War and Peace” returns ... for the third time // Tele-Sputnik. - 2015. - No. 1 (231). - S. 48.
- Magradze, R. Vitaliy Fedko: “Crown Film” does not remove “to order” // Tele-Sputnik. - 2015. - Special issue. - S. 115/23.
- Magradze, R. Broadcasters aim at development // Tele-Sputnik. - 2015. - No. 2 (232). - S. 22.
- Magradze, R. Broadcaster uses all types of delivery // Tele-Sputnik. - 2015. - No. 2 (232). - S. 16.