Brandbook is the official document of the company , which describes the brand concept, brand attributes, target audience , company positioning and other data that guide the marketing department and business leaders to build communication with consumers and develop the company as a whole. In addition, the brand book contains a comprehensive guide to the corporate identity , which includes a detailed description of the use of each corporate element on various media, both advertising and corporate. A brand book is a description of the main elements of identity and brand attributes (essence, position, mission, philosophy, values, individuality). The objective of this document is to systematize all the ideological elements of the brand, to create a comprehensive, formed picture of the brand, as well as detailed recommendations on its use in order to create a holistic perception of the brand by consumers.
The brand book describes the channels and methods of addressing the target audience, as well as how to use the brand in various communications.