Television in Italy

Rai Monopoly (1954-1985)

January 3, 1954 - RAI launched the first television channel, called the "National Program" ( Programma Nazionale ), RAI was renamed Italian Radio and Television ( Radiotelevisione Italiana , RAI ).

November 4, 1961 - television in Italy became a two-program program: RAI launched the second television channel, the Second Program ( Secondo Programma ).

1974 - the regional private television company Tele Milano CAVO launched the channel of the same name, which in the mid-1980s became nationwide, after which Italy’s television became a five-program

1976 - "RAI First Program" was renamed to "RAI TV 1", "RAI Second Program" to "RAI TV 2"

December 15, 1979 - television in Italy became a three-program: RAI launched the third channel - "RAI TV 3"

The End of the Rai Monopoly (1985-1997)

January 4, 1982 - television in Italy became four-program: the private television company Retequattro launched the eponymous channel.

1982 - television in Italy became a six-program: the private television company Rusconi launched the eponymous channel a year later renamed Italia 1 .

1996 - television in Italy became a seven-program program: an Italian private television company bought the channel of the same name from Telemontecarlo and began its relay to Italy

On October 20, 1990, the private television company Telepiù launched the analog platform TELE + from three paid channels - TELE + 1, TELE + 2, TELE + 3.

In December 1993, the private broadcaster Stream launched the analog platform Stream TV.

The emergence of satellite television (1997-2003)

In January 1997, Telepiù launched the DStv satellite platform.

On May 4, 1998, Stream launches its satellite platform.

September 1, 1997 - television in Italy became eight-program: a private television company launched Rete A / MTV .

1999 - Television in Italy became nine-program: the private television company Discovery Italia launched DeeJay TV.

In March 2001, Fastweb, a telecommunications company, launched the TV di Fastweb cable digital television network, while Rai launched the Rai Click platform through this network (renamed Rai On in 2009), which consists of 7 interactive channels.

In 2001, Telemontecarlo was replaced by another private channel, La7.

The rise of digital television (since 2003)

In 2003, Rai launched its digital platform .

July 31, 2003 Telepiù and Stream merged into Sky Italia television company, which launched the satellite platform of the same name.

On January 20, 2005, Mediaset launches the Mediaset Premium paid digital platform.

In September 2008, the telecommunication company Tivù was established on July 31, 2009 under the tivùsat brand, which began to carry out satellite relaying of many Italian channels.

On November 5, 2012, TV di Fastweb and Rai On were closed.

In Italy, there are 4 types of television broadcasting:

• Terrestrial television
  • Broadcast analog television (until 2012)
  • DVB-T
    • Fta
    • Pay tv
• Satellite television
  • Fta
  • Pay tv
• Cable TV
• IPTV

DVB-T in Italy

In Italy, there are 10 DVB-T operators:

• Rai Way, multiplexes:
  • RAI Mux 1
  • RAI Mux 2
  • RAI Mux 3
  • RAI Mux 4
  • RAI Mux 5
• Elettronica Industriale, multiplexes:
  • Mediaset 1
  • Mediaset 2
  • Mediaset 3
  • Mediaset 4
  • Mediaset 5
• Telecom Italia Media Broadcasting, multiplexes:
  • TIMB 1
  • TIMB 2
  • TIMB 3
• Gruppo Editoriale L'Espresso, multiplexes:
  • Rete A 1
  • Rete A 2
• LA7, multiplex:
  • Cairo due
• Prima TV, multiplex:
  • Dfree
• 3 Italia, multiplex:
  • La3
• Television Broadcasting System, multiplex:
  • Alpha
• Canale Italia, multiplex:
  • Canale italia
• Centro Europa 7 Srl, multiplex:
  • Europa7 HD DVB-T2

Essential Pay TV

Presented by a Mediset operator with the Mediaset Premium digital platform.

Satellite TV

Represented by two operators:

• tivùsat - Relays channels of other broadcasters
• Sky Italia - relays channels of other broadcasters, and also has its own satellite platform

In Italy, there are two main national television organizations that divide the vast majority of the audience: the public “ Rai, ” which in May 2014 accounted for 37% of the time spent by Italians watching television (“audience share”) ^[1] and “ Mediaset ”, A commercial broadcasting network, accounting for 33% ^[1] . The third largest player, the Italian branch of Discovery Communications, had an audience share of 5.8% in the same month ^[1] . In addition to these three companies specializing in free television channels, popularity is growing with the Sky Italia digital satellite television platform from New Corporation.

Like all other Italian media, Italian television is considered, according to a number of opinions (both in its own country and from the outside), to be too politicized ^[2] . According to a December 2008 survey, only 24% of Italians trusted television news programs, which is much less than the British figure of 38%, which made Italy one of only three countries (among those where the survey was conducted), where online sources are considered more reliable in terms of information than television ^{[3] [4]} . At the same time, the share of social and political programs on major Italian television channels is less than in the UK and the USA - news releases on Rai and Mediaset channels are much shorter than on BBC, ITV and private US television companies.

• Rai
• Mediaset

• Italy Television Market // MAVISE