Play media fileNeknomination (sometimes Neknominate ; from the English nek - grab the collar and nominate - nominate [1] ) - an alcoholic game and flash mob, popular in the early to mid-2010s [2] among English-speaking Internet users and some social networks. According to the initial version, a participant in a game drinks a pint (0.56 liter) of an alcoholic drink, often beer, in one go, takes a video of the process and uploads it to the global Internet or to a social network (usually Facebook ). At the same time, the participant nominates two or three people to repeat his actions. Those who receive the baton as part of the game are required to complete the task in 24 hours in order to maintain their authority [2] . According to some estimates, more than one hundred thousand people took part in the game [1] , among the participants of the students there are more men [3] .
The game gained popularity in the winter of 2013-2014 and, as the virus spread, the participants gradually complicated the conditions, bringing them to the most extreme, for example, using stronger drinks (vodka), a larger volume (liter), adding strange components to the drink (in some cases, even aquarium fish), or engaging in hazardous activities while drinking or immediately after it.
The game was invented in Australia around 2011. At the end of 2013, the game gained popularity and spread throughout the UK and Ireland , at the beginning of 2014 participants from the USA and Canada were noted [4] . The increased popularity of the game was associated with the Christmas video of the former rugby player Ross Samson , in which an unlimited number of people were nominated for the contest right away [5] [6] .
The vast majority of participants did not receive any harmful consequences from participating in the game. Most video nominations are published on Monday [1] .
In Ireland, the Mature Enjoyment of Alcohol in Society group condemned the phenomenon and stated that the flash mob was aimed at a younger audience, involving it in the irresponsible drinking of alcohol, using pressure from friends [7] .
Flash mob members often used the twitter tags neknomination and neknominate .
The proposed ban on the phenomenon could only make it more popular. The British media noted that, like any other alcohol games, NekNominate is a boring and stupid game. [8] .
Several participants in the initiative died in 2014-2015 as a result of alcohol poisoning [1] [9] .
See also
- Planking (as well as its subspecies oiling )
- Milking (dousing in a public place)
- Ice Bucket Challenge
- Fire challenge
Notes
- ↑ 1 2 3 4 How to stop an Internet meme that kills people? The history of the online alcoholic game Neknomination, the victims of which were at least five people, a deer and several goldfish // Slon.ru, February 25, 2014
- ↑ 1 2 British youth drink too much because of a new fashionable flash mob / FEBRUARY 10, 2014, Voice of Russia
- ↑ 'Neknomination': Predictors in a sample of UK university students / Addictive Behaviors Reports, Volume 1, June 2015, Pages 73-75 doi: 10.1016 / j.abrep.2015.05.05.003
- ↑ Moral Panic and Neknominations in Great Britain . // Reinvention: An International Journal of Undergraduate Research. 4/29/2015, Vol. 8 Issue 1, p1-1. 1p. (English) “ In early 2014, the neknomination drinking game rose in popularity among young people in places such as the United Kingdom, Australia, the United States, and Canada. "
- ↑ Rugby player who sparked internet NekNominate drinking craze says 'it has gone too far' after three deaths are linked to the game / ROB COOPER, Daily Mail, February 17, 2014: `` The sportsman uploaded footage of himself 'necking' beer to Facebook and told his friends to do the same. He posted: 'I nominate all of you whose birthday it's not. Merry Christmas'. "
- ↑ 'It's gone too far': Necknominate drinking craze started by Brit who wants 'nothing more to do with it' // Mirror, 15 FEBRUARY 2014 (English)
- ↑ Irish charity outraged as pint drinking meme #Neknominate goes viral // Irish Central, January 21,2014 (English) : " group for the Mature Enjoyment of Alcohol in Society, has said that the" game, "... promotes irresponsible drinking fuelled by peer pressure. "
- ↑ NekNominate: don't demonise this dumb drinking game. NekNominate is as dull and stupid as every other drinking game, says Stuart Hood. Banning it would make it seem more exciting // The Telegraph, 04 Feb 2014
- ↑ NekNominate. A Deadly, Social Media-Based Drinking Dare // CLIN PEDIATR October 2014 vol. 53 no. 12 1215 doi: 10.1177 / 0009922814536265
Links
- STUDENT INFORMATION LEAFLET. WHAT YOU NEED TO KNOW ABOUT "NEKNOMINATION" / Christ's College - University of Cambridge
- The Red Cup Q&A. Separating alcohol fact from fiction / Campus Health Service, Arizona