Groupe Vendôme SA

Groupe Vendome SA
Groupe Vendome SA
Type of	Private company
Base	2002
Abolished	2011
Reason for Abolition	Absorbed by Johnson & Johnson
Successor	Johnson & Johnson Santé Beauté France SAS
Former names	Laboratoire monot
Founders	Marcel Elias
Location	France : Dijon
Industry	Cosmetics
Products	soap , creams, shower gels, shampoos
Turnover	€ 153 million (2005)
Number of employees	130 (2006)
Parent company
Website	Laboratoires-Vendome.com

Groupe Vendome SA is a French cosmetic holding , established in 2002 during the redemption of a company’s share by a management with an investment of € 33 million from i3 fund ^[3] . The company office was located in Dijon .

The company managed several well-known brands , in particular Le Petit Marseillais (shower gels, soaps , shampoos, creams), Laboratories Vendome (cosmetics for sensitive skin), Prim'Age (children's cosmetics) ^[4] .

The company was acquired by Johnson & Johnson in 2006 ^[1] and became part of the Johnson & Johnson Santé Beauté France SAS in 2011 . Laboratoires Vendome retained its name as a brand.

Content

1 History
2 Brands
- 2.1 Le Petit Marseillais
- 2.2 Other brands
3 notes

History

The history of the company begins in 1919 , when Lucien Monot founded the pharmaceutical company Laboratoire Monot in Dijon ^[3] .

1946 - Business was inherited by Pierre Monot, son of the founder of the company ^[3] .

1967 - Marcel Elias, 24 years old, joined the company as an accountant ^[3] .

1972 - Marcel Elias becomes the CEO of the company and heads the board of directors ^[3] .

1976 - Gerard Monot becomes president of the company ^[3] .

1981 - The company begins to build a national distribution network and enters the cosmetics market ^[3] .

1984 - Founding of the company Laboratoires Vendôme and the cosmetics brand of the same name.

1984 - Laboratoires Vendôme acquires the Le Petit Marseillais brand ^[5] .

1985 - The Le Petit Marseillais brand was re-launched in a supermarket chain ^[6] .

1996 - The Mono family sells the pharmaceutical business to the German company Merck KGaA ^[7] ^[8] .

1998 - The cosmetic business is divided into two brands: Le Petit Marseillais and Laboratoires Vendôme (including the Prim'Age Bébé brand and the Classic and Dermatologic lines) ^[9] .

2002 - Marcel Elias organizes the Laboratoires Vendôme MBO . The new holding company is called Groupe Vendôme SA ^[3] . In 2002, the company's turnover in the cosmetics market amounted to € 121 million ^[8] .

2006 - Groupe Vendôme SA acquired by Johnson & Johnson .

2007 - Marcel Elias leaves the company ^[10] .

2011 - Groupe Vendôme SA became part of the Johnson & Johnson Santé Beauté France SAS. Laboratoires Vendome has retained its name as a brand. ^[11] .

Brands

Le Petit Marseillais

“ Le Petit Marseillais ” ( Little Marseilles ) was the largest brand of the company (70% of all sales) ^[12] .

1981 - The brand was founded by former journalist for the Dauphiné Libéré newspaper, Bernard Lengellé ^[12] , who revived the recipe for traditional Marseille soap (possibly according to a 1921 prescription) and began selling it at Vaucluse pharmacies ^[13] . Most likely, the brand was named after the newspaper , which ceased to appear in 1944 .

1984 - The brand was acquired by Laboratoires Vendôme for a symbolic amount of 100,000 ^[6] or 200,000 marks ^[13] (about € 15,000 ^[12] ).

1985 - The Le Petit Marseillais brand was re-launched in a supermarket chain with three types of soap: green, natural white and pink ^[6] .

The brand developed rapidly, soon shower gels ( 1989 ), liquid soap ( 1992 ) ^[13] , bath foam, baby products (by 1998 ) ^[14] , shampoos ( 2003 ) ^[5] ^{[ 15]} .

Explaining the “formula” of Le Petit Marseillais brand, Stéphanie Perrouty notes that it includes “moments of pleasure and care” as well as smell characteristics ( “delicate fruity notes”, “delicate fresh notes”, “intense gourmet accents "," Fruit notes for gourmets " , etc.) ^[16] .

The brand is associated with naturalness, Provence and unique combinations of smells, such as “apple-kiwi”, “peach-apricot”, “cherry-almond” ^[14] .

Other brands

In the spring of 2005, the company acquired the cosmetic brands Persavon, La Perdrix, and Parfumerie Bernard from ^[17]

Notes

↑ ¹ ² Caroline Jirou-Najou, Corinee Azoulai. Johnson & Johnson absorbe le groupe Vendôme (neopr.) . LSA (March 30, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (fr.)
↑ FRANCE - 3i sells interest in Groupe Vendôme to Johnson & Johnson (neopr.) . Unquote.Com (March 24, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (eng.)
↑ ¹ ² ³ ⁴ ⁵ ⁶ ⁷ ⁸ Le petit Marseillais se fait mousser (neopr.) . Entreprendre No. August – September 2002. Date of access July 15, 2014. Archived July 15, 2014. (fr.)
↑ Vendôme et Le Petit Marseillais sous pavillon américain (neopr.) . Lexpansion.Lexpress.Fr (March 23, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (fr.)
↑ ¹ ² Audrey Spy. Laboratoires Vendôme, la (belle) fin de l'indépendance (neopr.) . Private Equity Magazine (July 11, 2007). Date of treatment July 12, 2014. Archived July 11, 2014. (fr.)
↑ ¹ ² ³ Le Petit Marseillais: Magique cube (neopr.) . Strategies.Fr (February 2, 2001). Date of treatment July 19, 2014. Archived July 18, 2014. (fr.)
↑ Labaune, Jean-Pierre. Les fossoyeurs de l'industrie pharmaceutique française . - 2010.
↑ ¹ ² Cessions et acquisitions / Les Laboratoires Vendôme repris par ses dirigeants (neopr.) . Industrie.Com (April 15, 2002). Date of treatment July 19, 2014. Archived July 18, 2014. (fr.)
↑ Les Laboratoires Vendôme (neopr.) . Strategies.Fr (February 6, 1998). Date of treatment July 19, 2014. Archived July 19, 2014. (fr.)
↑ Johnson et Johnson professionnalise le Groupe Vendôme (neopr.) . LSA (March 29, 2007). Date of treatment July 26, 2014. Archived July 25, 2014. (fr.)
↑ Company Overview of Johnson & Johnson Santé Beauté France SAS (Neopr.) . Businessweek.com (July 25, 2014). Date of treatment July 26, 2014. Archived July 25, 2014.
↑ ¹ ² ³ US-Konzern wird Marktführer für Duschgel und Seife in Frankreich (neopr.) . Die Welt (March 27, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (German)
↑ ¹ ² ³ Saga: Le Petit Marseillais, le savon de Dijon (neopr.) . Acquisitions-entreprises.Com (summer 2005). Date of treatment July 19, 2014. Archived July 18, 2014. (fr.)
↑ ¹ ² Léna Rose. Les Laboratoires Vendôme surfent sur la vague montante (neopr.) . Marketing, No. 27 (January 1, 1998). Date of treatment July 19, 2014. Archived July 19, 2014. (fr.)
↑ Michel Azan, l'homme qui a imposé Le Petit Marseillais (Directeur genéral et commercial des Laboratoires Vendôme) (neopr.) . eMarketing.Fr (April 1, 2005). Date of treatment July 19, 2014. Archived July 19, 2014. (fr.)
↑ Perrouty, Stéphanie. Rhétorique des senteurs. - Paris: l'Harmattan, 2006 .-- P. 217. - ISBN 2-296-01315-5 .
↑ Vendôme s'enrichit de nouvelles marques (neopr.) . UsineNouvelle.Com (March 10, 2005). Date of treatment July 12, 2014. Archived July 12, 2014. (fr.)

[lsa-1] ¹ ² Caroline Jirou-Najou, Corinee Azoulai. Johnson & Johnson absorbe le groupe Vendôme (neopr.) . LSA (March 30, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (fr.)

[2] FRANCE - 3i sells interest in Groupe Vendôme to Johnson & Johnson (neopr.) . Unquote.Com (March 24, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (eng.)

[private1001-3] ¹ ² ³ ⁴ ⁵ ⁶ ⁷ ⁸ Le petit Marseillais se fait mousser (neopr.) . Entreprendre No. August – September 2002. Date of access July 15, 2014. Archived July 15, 2014. (fr.)

[4] Vendôme et Le Petit Marseillais sous pavillon américain (neopr.) . Lexpansion.Lexpress.Fr (March 23, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (fr.)

[investment-5] ¹ ² Audrey Spy. Laboratoires Vendôme, la (belle) fin de l'indépendance (neopr.) . Private Equity Magazine (July 11, 2007). Date of treatment July 12, 2014. Archived July 11, 2014. (fr.)

[cube-6] ¹ ² ³ Le Petit Marseillais: Magique cube (neopr.) . Strategies.Fr (February 2, 2001). Date of treatment July 19, 2014. Archived July 18, 2014. (fr.)

[7] Labaune, Jean-Pierre. Les fossoyeurs de l'industrie pharmaceutique française . - 2010.

[ind-8] ¹ ² Cessions et acquisitions / Les Laboratoires Vendôme repris par ses dirigeants (neopr.) . Industrie.Com (April 15, 2002). Date of treatment July 19, 2014. Archived July 18, 2014. (fr.)

[9] Les Laboratoires Vendôme (neopr.) . Strategies.Fr (February 6, 1998). Date of treatment July 19, 2014. Archived July 19, 2014. (fr.)

[10] Johnson et Johnson professionnalise le Groupe Vendôme (neopr.) . LSA (March 29, 2007). Date of treatment July 26, 2014. Archived July 25, 2014. (fr.)

[11] Company Overview of Johnson & Johnson Santé Beauté France SAS (Neopr.) . Businessweek.com (July 25, 2014). Date of treatment July 26, 2014. Archived July 25, 2014.

[welt-12] ¹ ² ³ US-Konzern wird Marktführer für Duschgel und Seife in Frankreich (neopr.) . Die Welt (March 27, 2006). Date of treatment July 11, 2014. Archived July 11, 2014. (German)

[acq-13] ¹ ² ³ Saga: Le Petit Marseillais, le savon de Dijon (neopr.) . Acquisitions-entreprises.Com (summer 2005). Date of treatment July 19, 2014. Archived July 18, 2014. (fr.)

[emark-14] ¹ ² Léna Rose. Les Laboratoires Vendôme surfent sur la vague montante (neopr.) . Marketing, No. 27 (January 1, 1998). Date of treatment July 19, 2014. Archived July 19, 2014. (fr.)

[15] Michel Azan, l'homme qui a imposé Le Petit Marseillais (Directeur genéral et commercial des Laboratoires Vendôme) (neopr.) . eMarketing.Fr (April 1, 2005). Date of treatment July 19, 2014. Archived July 19, 2014. (fr.)

[16] Perrouty, Stéphanie. Rhétorique des senteurs. - Paris: l'Harmattan, 2006 .-- P. 217. - ISBN 2-296-01315-5 .

[17] Vendôme s'enrichit de nouvelles marques (neopr.) . UsineNouvelle.Com (March 10, 2005). Date of treatment July 12, 2014. Archived July 12, 2014. (fr.)