A fact sheet or fact sheet (from the English fact sheet) is a short informational material for the press that contains reference data about the organization, its products and services. Unlike the background table , the fact sheet contains a brief listing of the organization’s leadership, its activities, possible statistics about the organization, technical or financial information, special terms, graphs, tables, etc.
The fact sheet is usually written for publications that work directly in the area in which the organization produces its products, and the information provided in the fact sheet will be extremely useful for such publications, but it is completely unnecessary and incomprehensible to the audience of others who are also interested in information about this organization of publications.
Literature
- Ignatiev D., Beketov A. Desktop Encyclopedia of Public Relations. - M .: "Alpina Publisher" , 2004. - S. 496. - ISBN 5-9614-0116-2 .
See also
- Press release
- background grader
- PR