Cartoon (TV channel)

Cartoon
Cartoon
	Joint-stock company "Digital Television"
A country	Russia
Broadcast area	Russia ; Moldova ; Kazakhstan ; and other countries
Broadcast time	round the clock
Broadcast Language	Russian
Image format	576i ( SDTV )
Theme of the channel	children’s
Broadcast Start Date	June 1, 2014 , 14:00
Broadcast license	EL No. FS 77 - 58878 dated July 28, 2014
Founder	VGTRK
Owner	Joint-stock company "Digital Television"
Executives	Kirill Lysko - CEO ; Anton Zlatopolsky - chief editor, ; Tatyana Tsyvareva - main producer
TV announcer	Nika Gorbunova (2014—2016); Daria Mazanova (since 2016)
Tagline	Only good cartoons!
Site	multkanal.ru

"Mult" - the channel of Russian cartoons for the smallest. The channel broadcasts the most popular domestic animated series and hits of children's animation, the classics of Soyuzmultfilm and the State Radio and Television Fund , as well as projects of its own production. “MULT” TV channel parents can trust - no aggressive information. The channel’s content is carefully selected and targeted at children from 1.5 to 6 years old.

Broadcasts via satellite and cable throughout Russia and in the world.

Content

History

He began round-the-clock broadcasting as part of the Digital TV package (VGTRK) on June 1, 2014 ^[2] . On March 21, 2015, with the participation of the channel in the Russian federal cinema networks, the almanac “Cartoon in Cinema” was launched, the project received support from the Ministry of Culture of the Russian Federation ^[3] . According to the results of audience research by TNS Russia, by April 2015, the channel took the second position among children's non-air television ^[4] .

From September 26, 2015 to September 8, 2018, the weekly morning block with animated cartoons “Cartoon Morning” was released on the Russia-1 and Russia-1 HD TV channels ^[5] . Initially, various animated series were presented in this block, but later only one remained in the block - “ Masha and the Bear ”.

Concept

This is the first television channel in Russia with a clearly defined audience - children from 1.5 to 6 years old. In the broadcasting grid there are modern cartoons: “ Squirrel and Arrow. Mischievous family ”,“ Masha and the Bear ”,“ Luntik ”,“ Smeshariki ”,“ Fixiki ”,“ Barboskiny ”,“ Train Tishka ”and others, the classics of“ Soyuzmultfilm ”and the State Radio and Television Fund , as well as their own production:“ Arkady Parovozov hurries to help ”,“ Papers ”,“ Mi-Mi-Bears ”,“ Fairy Patrol ”,“ Leo and Teague ”,“ Derevyashki ”,“ Four in a Cube ”and others. Until the summer of 2015, broadcasting was conducted without interruptions in advertising ^[6] .

Rewards

Award "Big Digit 2015" in the nomination "Children's Channel" category "TV channels" ^[7] .
Golden Ray 2017 Award in the Children's TV Channel nomination ^[8] .
Award “Big Digit-2018” in the nomination “Children's TV Channel” in the 0+ age category ^[9] .

Notes

↑ Cartoon (neopr.) . Official website of the Federal Service for Supervision of Communications, Information Technology and Mass Communications (Roskomnadzor) (July 28, 2014). - A list of the names of registered media. Date of treatment July 19, 2014.
↑ A new children's TV channel “Mult” (neopr.) Is launching in Russia . The Cable Guy website (May 23, 2014). Date of treatment June 14, 2015.
↑ Swedes, Paul. "Cartoon" makes his way to the cinema (neopr.) . Website Animalife.ru (March 16, 2015). - Cartoons in the cinema. Date of treatment June 14, 2015.
↑ Channel "Mult" intends to enter the world market with a Hispanic version (neopr.) . The Cable Guy website (May 28, 2015). Date of treatment June 14, 2015.
↑ Cartoon morning (neopr.) . State Internet Channel "Russia" (www.russia.tv). - About the project. Date of treatment November 5, 2015.
↑ TV channel "Mult" for the smallest will begin broadcasting on VGTRK on June 1 (neopr.) . RIA Novosti (May 29, 2014). - Society. Date of treatment June 14, 2015.
↑ The winners of the national prize in the field of multichannel digital television “Big Digit 2015” (Neopr.) Have been announced . Exhibition company "Midexpo" (January 29, 2015). - News. Date of treatment January 29, 2015.
↑ "Golden Ray" received "My Planet", T24 and "Cartoon" (neopr.) . vesti.ru. Date of treatment February 7, 2018.
↑ The results of the National Award for Digital Television “Big Digit -2018” (Neopr.) Were announced www.bigdigit.ru. Date of treatment February 7, 2018.

[1] Cartoon (neopr.) . Official website of the Federal Service for Supervision of Communications, Information Technology and Mass Communications (Roskomnadzor) (July 28, 2014). - A list of the names of registered media. Date of treatment July 19, 2014.

[2] A new children's TV channel “Mult” (neopr.) Is launching in Russia . The Cable Guy website (May 23, 2014). Date of treatment June 14, 2015.

[3] Swedes, Paul. "Cartoon" makes his way to the cinema (neopr.) . Website Animalife.ru (March 16, 2015). - Cartoons in the cinema. Date of treatment June 14, 2015.

[4] Channel "Mult" intends to enter the world market with a Hispanic version (neopr.) . The Cable Guy website (May 28, 2015). Date of treatment June 14, 2015.

[5] Cartoon morning (neopr.) . State Internet Channel "Russia" (www.russia.tv). - About the project. Date of treatment November 5, 2015.

[6] TV channel "Mult" for the smallest will begin broadcasting on VGTRK on June 1 (neopr.) . RIA Novosti (May 29, 2014). - Society. Date of treatment June 14, 2015.

[7] The winners of the national prize in the field of multichannel digital television “Big Digit 2015” (Neopr.) Have been announced . Exhibition company "Midexpo" (January 29, 2015). - News. Date of treatment January 29, 2015.

[8] "Golden Ray" received "My Planet", T24 and "Cartoon" (neopr.) . vesti.ru. Date of treatment February 7, 2018.

[9] The results of the National Award for Digital Television “Big Digit -2018” (Neopr.) Were announced www.bigdigit.ru. Date of treatment February 7, 2018.